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Original poster
Apr 12, 2001

Apple's new "Designed by Apple in California" photo book, chronicling 20 years of Apple design with 450 photos of its products and the processes used to make them, is now available for purchase on Apple's website in a smaller 10.2×12.8 inches size for $199 and a larger 13×16.3 inches size for $299.


The 300-page hardback book, reflecting the time period between the original iMac and Apple Pencil, is estimated to ship in 1 business day in the United States. It is also available in the United Kingdom for £169/£249, with estimated delivery by Friday, and in Australia, France, Germany, Hong Kong, Japan, South Korea, and Taiwan.

The book is dedicated in the memory of late Apple co-founder Steve Jobs. The photos were taken by photographer Andrew Zuckerman.
A visual history spanning iMac to Apple Pencil, complete with descriptions of innovative materials and techniques, it captures every detail with honesty and intention. Printed on specially milled German paper with gilded matte silver edges, using eight color separations and low-ghost inks, this hardcover volume took more than eight years to create and has been crafted with as much care and attention as the products featured within. It is both a testament and a tribute to the meticulous design, engineering, and manufacturing methods that are singularly Apple.
The book is also now available at select Apple retail stores, such as Apple Regent Street in London, Apple Opera in Paris, and Apple Ginza in Tokyo. In the U.S., this includes various locations in New York City, Los Angeles, Chicago, Miami, Dallas, San Francisco, and Palo Alto, and at Apple's campus store at its Cupertino headquarters.

Article Link: Apple's Photo Book of Apple Products Now Available for Up to $300

Juicy Box

macrumors 604
Sep 23, 2014
I was thinking of getting this, but I didn't realize it was going to be so expensive.

I usually do not buy books like this so many that price is normal, but I was thinking it would have been less than $50.


macrumors regular
Aug 10, 2011
Last year just before Christmas a smart case for the iphone
This year just before Christmas a coffee table book
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macrumors 68020
Jun 20, 2007
Next year, Apple will be releasing a book of photos of Apple customers purchasing the first Apple Books.

Reminds me of a skit on SNL:
"Wonderful new item has just been made available to the convention…
It’s a program from the 1975 convention…
Yeah, it’s a very special item. I’m sure you’ll enjoy it.
It’s only $30…"


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macrumors 6502a
Oct 21, 2013
If you've been around at all, you've already seen the pictures. In ads. You're not going to see a photo of an iPod that was "too good" for a full page ad in People magazine.

To be fair, there are a lot of component photos in there that, at I least I have never seen before. Those were pretty cool to see.
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