Apple's Pro Display XDR Wins 'Displays of the Year' Award

turbineseaplane said:
My point was mostly that Apple just throws the term "pro" around to mean whatever they want..
Sometimes it just means "more expensive" and little else, for example.
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It always just means more expensive.

How can you have a pro phone, pro wireless earphones or MacBook Pro 13” which doesn’t have a proper GPU. It’s quite ridiculous how they’ve split the product lines just to overcharge consumers.

There are very few products I would even consider buying at this point in time. I’d say the iMac Pro, iMac 5K 27”, 11” iPad Pro 128gb, base MacBook Air with the slight processor upgrade and the regular AirPods are the only products with a decent price to hardware balance. Everything else has over inflated prices for no reason.
 
turbineseaplane said:
My point was mostly that Apple just throws the term "pro" around to mean whatever they want..
Sometimes it just means "more expensive" and little else, for example.
Click to expand...

“Pro” just means an improved version of something. It’s not exactly rocket science.

IPad Pro represents a better ipad. Faster processor, better display, speakers, more ram, usb-c, wider array of accessory support, everything that can be improved has been.
MacBook Pro is a better laptop than the macbook / MacBook Air, mainly due to the better processor and improved cooling.
iMac Pro is an imac with better cooling and workstation-grade processors.
iPhone pro is an iphone with better display and camera.

Likewise, Max means larger version of something, but specs otherwise remain unchanged. Just like how the iphone pro max has the same specs as the iPhone pro, just with a larger display.

You can disagree with whether a device really is “pro” or not, but at least there does appear to be some internal consistency with how Apple chooses to use these terms. They don’t just fling these terms around for fun; they are actually backed up with better specs.
 
UK-MacAddict said:
How can you have a pro phone, pro wireless earphones or MacBook Pro 13” which doesn’t have a proper GPU.
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Tons of professional work doesn’t need “a proper GPU”. I’m a developer and have been on a late-2013 15-inch MBP. It only has integrated graphics. There are things I wish were faster (mostly: more RAM would be nice), but the GPU barely factors in.
 
efluxdesign said:
It'd be a secondary display for iMacs, iMac Pros, and MacBooks. As well, you have a "headless" system. Two of them. Mac mini, and Mac Pro.

On top of this, I do personally know some PC users who bought even the Apple Cinema Display, as it was a great looking monitor to replace the ugly/plasticky PC monitors. I was one of them a long time ago now as well back when I was on my last "super cool, water-cooled PC adventure" I went on while I still build my own systems.

I think Apple is missing out as well. It's also not pricing iMac's out ... that makes no sense. I think Apple really has dropped the ball and is completely "un Apple" (ie. luxury brand) to not even have their own 27" display. Again, when Apple releases something like an XDR display ... I hope they continue to take that seriously. Maybe next time toss an OLED panel into their 6K display though :) haha



Firstly, yes it's not a $1,500 computer. You're right ... next statement.

Better performance for half the price? Where? With some AMD home built kiddy system? I used to build PC's to the point of a full-custom case, and decked out water-cooling right down to the chipset blocks. Of course, you can't really find Workstation class components that had any available water-cooling blocks - or at least back then you couldn't. Point being, as "awesome" as those were ... for "half the money". They were also half the computer, and much more than HALF the ecosystem.

I quite like Apple and MacOS. I'm also happy they don't price at the point all the Windows gamer kiddies buy them.

I think it's great. I own an Audi as well, and for as long as I have kids and use a computer for work or otherwise, I'll still buy the best I can afford.

You won't catch me whining I can't afford a Ferrari ... because I can't. Would I love to own one? You bet!
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Totally miss the point. There are plenty of system builders out there who will build you a workstation (Boxx in the US, Armari in the UK, etc etc), they not the size of Apple, HP, Dell, etc but they build professional systems and offer onsite support too, which is important to business users. Yes I can get a 'kiddy' AMD system (there is a good reason they are getting so much press by the way - it's because they are good) or I can get something Xeon-based for less money than you spent, but with more performance. And as for Apple being a luxury brand...they used to be. They really aren't that any more, they are just expensive.
 
justperry said:
This MacPro was/is overkill for most professionals, now most professionals are stuck with the iMac Pro, not a bad machine but it's an all in one which most professionals don't want.
Was it so hard to go back to the old cheesegrater, it itself was a beautiful machine, and affordable by most professionals.
Don't get me wrong,the new MacPro and especially the XDR are gorgeous, just out of reach for most professionals.
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Out of reach for most professionals? I already know three professionals in my immediate surrounding plus myself who bought a mac pro.
 
dguisinger said:
I still don't understand it - Apple drove their high-end pro users off the platform for 6 years who bought non-Apple software and changed all their workflows for their new eco systems -- just so they could continue to do their jobs and stay competitive. They aren't getting many of these people back anytime soon. I still don't understand how many of these screens and the new Mac Pros Apple expects to sell after screwing their users for so long. A high-end tower prosumer setup would have made more sense than the most expensive workstation they could conceive of.... Its welcome that they finally took "pro" seriously, but I fear its too little, too late, and lackluster sales is going to be used as evidence as to why they don't need the lineup.
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The problem is these workstations are mostly bought by production and IT companies. You’re not going to hear from these people regularly on these forums or YouTube.
 
chfilm said:
Out of reach for most professionals? I already know three professionals in my immediate surrounding plus myself who bought a mac pro.
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Most professionals don't spend more than $2k, let alone $6k and beyond, on a computer.

Now, professionals that have a special computer with high-end needs that may also be shared between multiple people in an office, sure, now we're getting somewhere. Although that kind of use case is more and more served by a server farm / cloud.
 
lol “most professionals” don’t spend more than $2K. You must be a left winger. Only lefties think they speak for an entire group. Where’s your market research on that? And this computer isn’t for “most professionals” and neither is the XDR which is the topic of the thread. So there’s your hint ... “most professionals” these days from stats I’ve read, are using laptops.
 
shaunp said:
...And as for Apple being a luxury brand...they used to be. They really aren't that any more, they are just expensive.
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They never were a luxury brand, maybe they tried, buy they missed the mark. They are a premium brand and they are expensive, but imo, you get what you pay for.
 
efluxdesign said:
lol “most professionals” don’t spend more than $2K. You must be a left winger. Only lefties think they speak for an entire group.
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Sorry, what? I'm not the one who started with the wild "most professionals" assertions.

efluxdesign said:
Where’s your market research on that? And this computer isn’t for “most professionals”
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That's exactly my point. Are you sure you're replying to the right post?

efluxdesign said:
“most professionals” these days from stats I’ve read, are using laptops.
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…exactly.
 
chfilm said:
Out of reach for most professionals? I already know three professionals in my immediate surrounding plus myself who bought a mac pro.
Click to expand...

Other market sectors do exist. That's the point, the old Mac Pro was less focussed on the film and audio industries and was more of a general purpose computer. Just because it suits you and your peers, doesn't mean it's the right tool for others.
 
chucker23n1 said:
Tons of professional work doesn’t need “a proper GPU”. I’m a developer and have been on a late-2013 15-inch MBP. It only has integrated graphics. There are things I wish were faster (mostly: more RAM would be nice), but the GPU barely factors in.
Click to expand...

I'm sure that's the case. However...

But tons do. And at far cheaper prices than Apple offers in terms of desktop options.

Azrael.
[automerge]1590599770[/automerge]
efluxdesign said:
lol “most professionals” don’t spend more than $2K. You must be a left winger. Only lefties think they speak for an entire group. Where’s your market research on that? And this computer isn’t for “most professionals” and neither is the XDR which is the topic of the thread. So there’s your hint ... “most professionals” these days from stats I’ve read, are using laptops.
Click to expand...

Aye, probably the ones that left in droves from the Mac tower market after Apple waited 6 years to update a 'tower.'

Probably the only ones left are the ones that can afford the Mac Pro. In that regard Apple created it's own tower niche of a niche.

Azrael.
 
dguisinger said:
I still don't understand it - Apple drove their high-end pro users off the platform for 6 years who bought non-Apple software and changed all their workflows for their new eco systems -- just so they could continue to do their jobs and stay competitive. They aren't getting many of these people back anytime soon. I still don't understand how many of these screens and the new Mac Pros Apple expects to sell after screwing their users for so long. A high-end tower prosumer setup would have made more sense than the most expensive workstation they could conceive of.... Its welcome that they finally took "pro" seriously, but I fear its too little, too late, and lackluster sales is going to be used as evidence as to why they don't need the lineup.
Click to expand...

Because you know all that information about ALL of Apple’s pro level customers as absolute fact, right?
 
justperry said:
This MacPro was/is overkill for most professionals, now most professionals are stuck with the iMac Pro, not a bad machine but it's an all in one which most professionals don't want.
Was it so hard to go back to the old cheesegrater, it itself was a beautiful machine, and affordable by most professionals.
Don't get me wrong,the new MacPro and especially the XDR are gorgeous, just out of reach for most professionals.
Click to expand...

The old cheesegrater was a breading hive for unauthorized 3rd party components and pirated Apple hardware. Apple doesn't make money if you buy memory sticks and upgrade your hard drives off eBay. If you do that, then they would have to jack up the base price of the machine, which is bad for entry-level customers, but if they don't do that, they really don't have a sustainable business model. Apple is a software company but they don't charge software, they rely on hardware revenue to subsidies their software costs. If you don't buy hardware from them, they will not spend resources on that product. That's why Apple exited the prosumer market. Those customers are very price-sensitive and tech-savvy, they always discount the cost of R&D and value of software, they want to get the best and pay the least, and at the same time very whiny. This bunch is just not profitable.
 
WoodpeckerBaby said:
then they would have to jack up the base price of the machine
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They would "have to"?

There's no price where Apple can make a base machine that is upgradeable and still make plenty of margin?

Folks - Apple isn't making anything unique here hardware wise other than totally over-engineering things that simply don't need to be - all for the sake of it.
 
That's OK, I very much like the over-engineering :) Kind of like I enjoy my Audi's haha

It's been a very long time since I've enjoyed opening the computer and just checking out the hardware itself, as much as I enjoy using it. It's cool, and I like that! Also love the design aesthetics of the Pro Display - slick. Improves the look of my office; I also love that aspect of it.

Good on Apple - the Mac Pro is awesome, and so are these Pro Displays too
 
falainber said:
How many monitor models does Apple have? One? Now compare this to, say, Dell. Same is true for the number of laptop and desktop models.
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Sure. That's like asking how many Ferrari models are produced against Toyota models. Ferrari clearly has a limited set of models.
 
I7guy said:
Sure. That's like asking how many Ferrari models are produced against Toyota models. Ferrari clearly has a limited set of models.
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Apple is "Ferrari" now?

Ferrari makes around 8,000 cars per year.
Toyota makes more like 1.8 million 7-8 million

Edit: 1.8 million was just a N America number for Toyota apparently

Does Dell make a 1000 times the number of units Apple does each year?
 
justperry said:
This MacPro was/is overkill for most professionals, now most professionals are stuck with the iMac Pro, not a bad machine but it's an all in one which most professionals don't want.
Was it so hard to go back to the old cheesegrater, it itself was a beautiful machine, and affordable by most professionals.
Don't get me wrong,the new MacPro and especially the XDR are gorgeous, just out of reach for most professionals.
Click to expand...
iPadified said:
I am surprised. Are professionals earning so little so they cannot pay for a Mac Pro setup? It is a machine you can use for 10 years. It cost about the same as a car or pickup - something many carpenters, plummers, electricians use up in ten tears. Then add the toolbox of these professions which they also wear down in 10 years time...So how can a Mac Pro, XDR screen and stand be any problem?
Click to expand...
dguisinger said:
What on earth do you consider professional?
And no body uses a computer for 10 years. If I need a more powerful computer than an iMac or MacBook Pro, I can get one from a competitor without having to spend $20k. There is a massive gap between what MOST Mac-based professionals were asking for and what Apple delivered.

As a "Professional" in any line of work, I make "more" money by selecting the least-expensive tool that can get the job done. The Mac Pro is not designed for most pros. Most pros don't need multiple 8K streams of ProRes video running simultaneously. That is a VERY small market. These days Pro's don't need the most powerful gear on the market, computers have advanced quite a bit since the 90s. But they still need something better than a thermally limited laptop or All-in-One. Heck, my MacBook Pro 16 spins up its fans if I sneeze. A workstation it is not, but if I'm going to be constrained, I'm going to be constrained in a laptop not a AIO desktop.
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Believe it or not, I think the problem here is a semantic one. it’s the word professional. someone who post-processes high definition commercial video is a professional. A part-time wedding videographer is also a professional. And they will require completely different tools.
 
Kabeyun said:
Believe it or not, I think the problem here is a semantic one. it’s the word professional. someone who post-processes high definition commercial video is a professional. A part-time wedding videographer is also a professional. And they will require completely different tools.
Click to expand...

And to folks in Cupertino, "Pro" simply means the products they charge more for.
 
turbineseaplane said:
Apple is "Ferrari" now?

Ferrari makes around 8,000 cars per year.
Toyota makes more like 1.8 million 7-8 million

Edit: 1.8 million was just a N America number for Toyota apparently

Does Dell make a 1000 times the number of units Apple does each year?
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Ferrari makes a limited number of models, similar to Apple, based on the quote from OP.
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turbineseaplane said:
And to folks in Cupertino, "Pro" simply means the products they charge more for.
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And somehow people are buying...
 
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