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The current MacBook Pro design is a HUGE improvement over the mid 2010s MacBook Pro. The user's needs are actually being considered now. Hard to believe Ive's MacBook Pro design lacked an HDMI port for so many years. Did he never give a presentation?
Do you know what you are saying? Upgradable RAM and SSD, removable WiFi and bluetooth card, an optical drive that can be removed to add more storage, just about any port you would ever need and they had a good keyboard. The failure on this generation wasn't design, it was the graphics card.
 
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People are acting upset about this, but there ALWAYS has to be a balance. If Jony Ive had his way Apple's computers would cost even more than they already do. They've been doing a good job balancing this recently, IMO.
 
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The design team that put the charging port at the bottom of the mouse decided to leave? Doesn’t sound like a loss to me.
The charging port on the underside of a device you charge once monthly is not the problem with the magic mouse. The ergonomics of the overly flat and narrow device are.

Why people continue to harp on this baffles me...
 
Yes? And?

Reducing costs for Apple reduces cost for consumers.

If Apple had higher production and manufacturing costs, would that mean the price of iPhone would stay the same?
Not necessarily.
Higher costs means that the costs will most likely be passed down to the consumers, which is what many companies do, Apple is no exception.
With Apple, it also tries to keep (profit) margins high, for itself and for its shareholders.
People tend to forget that Apple is a publicly traded company and has to look out for its shareholders. It's all about profits.
 
The iPhone 4 that had the poorly designed antenna or the black iPhone 5 that looked like a chipped mess after a month? That era was not great either. Ive is overrated.
I've designed the antenna band, but the testing team said it worked; even Steve Jobs approved the 4's antennas. The fact that the 4S kept the the same antenna design but the engineers shifted the antenna gaps means that his antenna design was sound.

While Ive might have decided on the 5's colors, he didn't design the physical coating materials and the hardware testers approved its durability.
 
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The charging port on the underside of a device you charge once monthly is not the problem with the magic mouse. The ergonomics of the overly flat and narrow device are.

Why people continue to harp on this baffles me...
Exactly, you would have to ignore at least a week of notifications, and simply refuse to charge the mouse while you aren't using it, for the bottom port to be an issue. Hell, you can even plug it in and get a cup of coffee to get enough charge for your day; then charge it that night.

Perhaps a better way of saying it is that the Magic Mouse is not bad, it's just bad for procrastinators.
 
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It is a publicly traded company and their legal responsibility is to drive profits and company value for the shareholders. So yes, profit needs to be the focus.
 
Need to focus on repairability and upgradability as others in the industry are starting to. Dell are now offering laptops which are slim and repairable. Apple products used to be user serviceable and they should return to this.
Good they need to go back to making upgrades user servicable without ripping the whole thing apart or worse, not even being user servicable. Go back to panels where it took like 5m or less to swap ram and a drive.
 
I honestly don’t understand how the Apple leadership didn’t see this coming.

It’s been reported for YEARS that the core ID team was a tight group that had worked together over several decades, most of which would probably retire at the same time.

Come to think of it, they probably planned for it but probably didn’t think that Lovefrom would happen and provide a viable alternative for the existing members of the team not quite ready to retire yet and tired to work at a company of this size.

Evan Hankeys probably had an impossible task in front of her with most of the longstanding designers gone. I hope Richard Howarth comes back to spotlight, even if he doesn’t want to, he’s probably the best option of the three presented in the article.
 
Yeah...no innovation at all in Apple Silicon Macs, recent iPhones, iPads, etc.

Imagine the epic whine-fests here if Apple simply didn't pay attention to costs.
Yes, because needing a $9.99 adapter to use the first generation pencil on the iPad 10 is so innovating.
 
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Yes, because needing a $9.99 adapter to use the first generation pencil on the iPad 10 is so innovating.

Funny... I expected a couple of juvenile whines in response. Not disappointed with that epic burn.

Yes...focus on things that are mice-nuts rather than big-picture achievements, such as Apple Silicon that has propelled Apple into the future with outstanding CPU/GPU performance and not being beholden to Intel's lackluster CPUs (and high power dissipation) going into the future.

But yes...adapters.
 
To those who cheered when Ive left, this is your legacy. A return to the pre-Jobs era of cost over design. No wonder we see such little innovation and so much (so much!) iteration.

If "[staff] turnover was rare between 2000 and 2015" we now know that Ive was the centrifugal force at Apple and with his departure goes not just an era but an ethos.

Be careful what you wish for.
 
Focus to keep costs down for Apple, not the users.

They have kept costs down for users too. For example, iPhone Pro and Pro Max models in the U.S. haven't seen price increases (in fact, 256GB and 512GB versions are actually $50 cheaper) since they were introduced in 2019 despite various improvement, despite recent high inflation.
 
I am not saying that the current iMac is a bad machine, just imagine the current iMac display on an almost infinitely adjustable stand.
The current iMac design is stagnant and a minor adjustment to previous designs. I remember my G5 iMac having a similar design minus the coloured chin, metal and braided cord.

The iMac could have been so much more without a chin, rotating screen, height adjustable and angle, had Apple done that it would render the studio display and Pro Display XDR as over priced from a value stand point even though the resolution differs and some other technical aspects for majority those would go unnoticed in daily use. What did Apple deliver a ho hum update? 🥱

Give the base iMac a 26” display and a top end 32” display and then we are talking. Stick a MacMini type box behind the display that allows the display to disconnect for repairs or upgrades or place it in the base as per one of their patents and it would be a fab machine. Apple’s innovation is very very conservative and under Jobs he was was willing to push the envelope and try something different, exciting and fun even though some of it had its problems like the G4 Cube, I still wanted one because it was the concept of a floating desktop and very unique and unusual for its time in the industry.
 
Exactly, you have to spend $120 on a pencil or $10 to use your old one. That is profit over function.
Profit over function would have required a new Pencil, other its a USB-C Pencil 1 or new Pencil 3. This wouldn't be an issue if USB-C weren't being mandated on everything.
 
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