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In essence, Apple is becoming what IBM was in the 1970s: too bogged down in conventional thinking, unable to read where the market was going, not innovative, and unwilling to take risks.
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They had the courage to kill AirPort.
Killing off a product that is still turning a profit, even if it doesn't product great profit, isn't courageous, it's just stupid.
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So true.
In 1989 I was teaching WordPerfect courses as part of my 1st job at a university. Anyone remember PCSA cards ?
Then I brought my Mac II to work, because I was just loathing those cumbersome PCs.
My boss told me to leave that toy at home, we're a university supporting serious computing users and cannot be seen to be wasting our time with niche products.

Those were the rebel days, the crazy ones. Now Apple is 1990s Microsoft and Nadella is smelling blood.
MS is not quite there yet, but we can all see the rejuvenation he's brought to the company since Ballmer departed.
Microsoft doesn't need to change much to become a very serious threat to Apple. All they need to do is to start producing a full line of computers, tablets and phones that they have full control over hardware and software wise, and to lift their software game to introduce missing functionality, and to make the devices they produce rock solid reliable. They appear to be going down this exact path.

Unlike Apple, Microsoft actually, LISTEN to their users, and actively encourage feedback. This is a very smart strategy; why have only a development team coming up with ideas, when you can have MILLIONS of users generating ideas for you? There is some seriously good leadership at Microsoft at the moment, and they are making the management at Apple look like iDiots.
 
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We are 2 years in. iOS hasn't moved forward as only Macs can develop iOS software. How can we think that iOS and iPads (Alleged to be the future of computing) will reach the next level of software when the Macs (as a generalization) are so under-powered.

They had the Air at low entry prices, they had the Mini at a good power vs price ratio, they had the 15'' MBP with discrete graphics... Then they push low power, high prices and gimp products (The 2014 Mac Mini is a disgrace). The Mac is a niche that feeds iOS software development, it needs some devices at low prices for some products to make it accessible, some devices with high power. They have nothing left, the last 2 years worth of products they have just introduced very thin under-powered and expensive products.

When you bet the company on functional design, then stop releasing products that fits that need but start describing them using the word ''courage'', at some point you will start to have a bad time.
I'm still running a 4 year old iMac because for the first time in 20 years, there's nothing better to buy, apart from 4/5K screen. Big deal.
 
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Tim has turned Apple into a phone company and fails developing new products.It has also failed the pro market. The moto is just think thin.
I couldn’t possibly agree with you more. I haven’t bought the new MBP but many of you have, and it upsets me that a brand-new (and not cheap) Apple product is already making bad headlines—and pretty nasty ones at that. There are already three defects with the 2016 MBP: Three-finger drag issue, graphics artifacts, and now, failure to meet up to the advertised battery life! This is truly disappointing.

Those of you who are upset at the way Cook is running the company should visit and consider signing this petition I started at change.org.

If a significant number of people sign, it could help open the Board of Directors’ eyes to a reality that is obvious to most of us.
 
I've been an Apple advocate for ever! 1984! and for the first time I really feel that they've become big brother!
Dozens of Apple products here and possibly the last. I'm not going to buy into any other system, maybe change jobs. Had this iMac the longest, 4 years old and no point in upgrading. Nothing to upgrade to really. Probably just end up obsolete, (software,) but still just as good as what Tim is selling as 'the new magical iMac"! Yeah Right. Totally lost the plot.
 
Well they seem to be thinning out their product lines that's for sure. The new Mac Pro is horrible. I have a 2008 model and I'm sticking with it until either it dies, or they come to their senses and redesign it back to a proper expandable computer. I don't want hard drives hanging off the outside of my desktop computer. It defeats the purpose.

As for the dropping of the displays, big mistake I think. The whole point of apple made products is that they're designed to look good together as well as work great together. It's the same with the dropping of the Airport devices. Why? It's not like there aren't continual improvements in the 802.11 standard that could be implemented into new devices. Just another absolutely disastrous decision from my point of view.

Apple is a company that is all about innovation. Recently, they've become a company about stagnation. Their product announcements become more and more beige all the time. They need to start innovating again, or they will indeed die off, just like they were about to before Jobs came back in.

Your last paragraph is exactly what I've been thinking for the past year. The sad thing is there isn't a possibility for Jobs to re-enter the picture again this time and save the company. Hence, I've already begun to slowly offload my shares in the company. There are better investment opportunities out there and I'm not all that excited in the products I'm seeing coming out of the company. I still have my 5s, I'll continue to use my 2015 MBP and I'll begin to look for possible replacements in the future. Sad day.
 
I couldn’t possibly agree with you more. I haven’t bought the new MBP but many of you have, and it upsets me that a brand-new (and not cheap) Apple product is already making bad headlines—and pretty nasty ones at that. There are already three defects with the 2016 MBP: Three-finger drag issue, graphics artifacts, and now, failure to meet up to the advertised battery life! This is truly disappointing.

Those of you who are upset at the way Cook is running the company should visit and consider signing this petition I started at change.org.

If a significant number of people sign, it could help open the Board of Directors’ eyes to a reality that is obvious to most of us.
What will really get the attention of the Board of Directors will be when it really hits home that the general public no longer want Apple is selling, and the stock price tanks. This is going to happen, it is just a matter of when. Cook set up a classic boom/bust situation by abusing the user base and cutting the quality to create a short-term increase in profits (the "boom" with Apple producing ridiculous profits). The "bust" part of the equation has just begun, as the choices they have been making with hardware and software start to catch up to them. Apple's reputation continues to crumble and they are slowly gaining a new rep as a greedy company producing high priced, badly made, out of date electronic goods. They still have time to turn this around, but if they continue down their current path, there are going to be some very tough times for Apple.
 
"Apple is doomed" when applied to the 'old' Apple was silly. Now, the writing is on the wall.
The old Apple made UX, job #1. The new Apple couldn't give a %$#( about UX.
Unless Apple gets someone at the helm who recognizes this, it's just going to be an agonizing fall to watch (as they have lots of money in the bank and brand-recognition among the uninformed).
 
I'm pretty much in the same boat as you. I switched to Macs in 2006 and up until this year swore by them. This is the first time where I've actually made up my mind that my next computer will be a Windows machine. Windows 10 is actually pretty amazing and I never ever thought I'd think that of Windows again.

Tim Cook seems to be solely focused on profits rather than actual innovation or anything useful for that matter.


I've been with them since 128 Macs/400k ext. drives. They definitely haven't changed for the better. Just the profits!
 
The had the courage to kill AirPort.
i wanted a new airport with new standards or what seems to be a past practice only to INNOVATE
[doublepost=1480828202][/doublepost]I UPGRADED MY IPHONE 6 PLUS ISO to the 10.1.1 and it harmed my phones performance

factory apps freeze - text messages dont load or the text app crashes - more than enough memory
capacity 121.55 -- Available 45.63
 
Phones are also a declining market: just like PCs, everybody who wants one already has one

Phones are starting to mature, yes, but there's a HUGE difference: they're displacing PC's; PC's aren't displacing phones. Also, there's still room for growth, especially as developing nations roll out 4G and grow their middle class. The question is, can Apple continue to innovate before the copycats commoditize it completely.

However, "fashion-driven" markets are also more fickle: tomorrow, some reality TV star could sign an endorsement contract with Xaomi or HTC, pose in a swimsuit with "their" phone and grab a huge chunk of iPhone sales.

There's a fashion element with phones, absolutely, but there's a stickiness due to the ecosystem... we're not talking going from Coach to Michael Kors. There are a LOT of older iPhones out there. iPhone 7 is a 3 year old design with the biggest new tech being a dual lens and it's selling well... imagine what a brand new design with even half the rumored features will do for sales.

The iPhone today seems to be about where the iPod was when the iPhone was launched - still selling well but with the writing large and clear on the wall for anybody paying attention. If Apple hadn't launched the iPhone when it did, someone else would have made a half-decent media player/phone and destroyed the iPod market a few years down the line.

iPod was about to be displaced by superior technology. Apple recognized that which is why they paused iPad development and focused on the phone. They even partnered with Motorola on the ROKR. However, I see nothing on the horizon that will displace the smartphone. If you know what that is, please share because I would invest in whatever that is in a heartbeat.

If you're coming from an 2008 MBP, my 2011 quad-i7 MBP could show it a clean pair of heels performance-wise and a 2014 rMBP will stomp it into the dust size- and power- wise.

I've also said I had 3 PC's (all laptops) in that timeframe. I also bought my wife a 13" MB Air less than 2 years ago. I also work for a Windows OEM so it's not like I haven't been around more modern laptops. I've seen nothing new that compares to the latest MBP.. the combination of design, speed, weight, battery life, screen, speakers, trackpad, Touch ID, 4 TB3 ports with ability to drive 2 5K monitors and yes, the keyboard makes the MBP best in class.

Problem is, c/f a 2014/2015 rMBP, the new model is barely faster, to the point that a slight difference in settings (e.g. the new default 'scaled' screen mode) can actually leave it slower... Odds are the graphics glitches already being reported are overheating issues.

Sounds like you're making a lot of assumptions. SSD speeds are off the charts. It's FAST! And it runs amazingly cool for such a thin machine. They clearly put heavy emphasis on thermal engineering. You don't have to take my word for it. You can read reviews and see videos of it in action online. Here's one that compares 2015 and 2016 MBP's: http://appleinsider.com/articles/16...acbook-pro-with-touch-bar-vs-2015-macbook-pro

Woo-hoo you can run two 5k displays off it - but what is the performance of a thermally-limited ultra-mobile GPU going to be like with that many pixels to push?

Like I said, performance is great. Being able to connect two 5K monitors is awesome for editing music, 4k videos or even just basic productivity. I can do it all on ONE machine that weighs a mere 4 lbs and is whisper quiet most of the time.

...and, along with all of these compromises, they've racked up the price significantly.

I'm not happy about the higher price, but I don't see the new MBP as a compromise. All products make trade-offs. Apple, as usual, did a nice job of balancing, power, weight, battery, thermal and features. It's not for everyone (what product is?), but the new MBP will appeal to the vast majority of users... if they can afford it.

Have to say, that if i needed a new Mac tomorrow I'd probably either get the old model (which can drive a 4k/5k display if needed) or go with an iMac + MacBook Air combo.

Hey, whatever makes you happy... Different strokes for different folks. I'm extremely happy with my new MBP and expect to use it for another 5 years or so before iPad becomes my main computer.
 
For me, the biggest symbol of what's wrong with Apple is the new keyboard. Some people can get used to it, but many others hate it.

In contrast, everybody loved the old keyboard.

And that's it, in a nutshell. A top company shouldn't have such a love it/hate it keyboard on their flagship laptop, just so they can shave a mm off their laptop thickness. And frankly the minimalism has been out of control for a while now. The design of the new MBPs is unbelievably plain and boring, they're practically flat sheets of metal. Not only has the keyboard been shaved down, but the lack of ports is overly aggressive as well. The glowing logo is gone. Their products are suffering from design anorexia.

Apple needs to demote Tim Cook to COO again and hire a CEO who has actual product smarts. They should headhunt the CEO of Razer. And frankly, Jony Ive has had his day. Without an overseer like Jobs to guide him, he's turning out self-indulgent, dull dreck. I think he could be safely turned loose, as well, if he can't improve under a new CEO.
 
It is amazing that articles like this are about a company that makes crazy amount of revenue and profit.
Nothing lasts forever though.

It looks like Apple under Tim Cook is being more and more like MS everyday. While MS, is starting to be a little more like Apple.

Crazy times.

It's not crazy times. It's a predictable shift in the market. You cannot sustain the growth Apple has been producing indefinitely. There was always going to be a peak, and a subsequent decline. Apple aren't going anywhere anytime soon but public opinion about the company is certainly changing with lots of people believing Apple's most recent output is poor.

If the long fabled iPhone 8 is real next year, and what everyone was hoping for, they'll be alright. But even then, this article goes on to say that Apple will become too reliant on the iPhone. If it fails to impress, Apple will be in trouble and will have to pull something big out of the bag if they're going to stay on top.
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...and that "the company lacks the ability to raise prices across its iPhones, iPads and Mac products," which is hurting its growth.

I'm sorry, is this suggesting Apple should raise the price of iPhone further? They literally just hiked the prices massively this year and that was not met lightly by the public and journalists. Apple's prices continue to represent a fundamental delusion that Apple still have about their place in the market. There will come a point (sooner rather than later) where people will become very angry and hostile about Apple's pricing structure which continues to be greedy and obtuse. They can't be allowed to continue charging these prices for subpar products which are usually ~4 years behind the rest of the market.
 
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Macalope, MacBH928, and Jarscott make excellent points above.

Apple is already far too dependent on the iPhone, and I don't think that is tenable. I recently bought a 7 and returned it; followed by a 6S, which I also returned in favor of a used 6 (coming from a 5). Why? I just did not see the value of the 6s or 7, and I think a lot of other people feel, or are starting to feel, the same way. To concentrate on a single product is a mistake; history being littered with examples.

While I generally don't get into the whole "Steve never would have . . . " bit, I do wonder what he would think about two brand new flagship products not being able to connect to each other out of their respective boxes. For someone so focused on the user experience, it's hard to believe he would have accepted that.

The launch of the new 15" Macbook should be another (bright) red flag. It indicates a lack of the company-wide consistency Apple had for a long time, and a lack of attention to both detail (QA, all the bugs and problems identified already) and to commercial reality (new models slower on cpu than older, performance sacrificed for thinness, inability to connect other Apple devices out of the box, premature abandonment of connectivity, etc.).

Neither bode well for the future of the company long-term, and I agree with those who think they need to find the next advocate of "Think Different" and put him or her in the CEO chair.
 
For me, the biggest symbol of what's wrong with Apple is the new keyboard. Some people can get used to it, but many others hate it.

Hmmm... we'll see how that one goes - the previous "chiclet" keyboard looked ridiculous until you actually gave it a chance (but then the MBP keyboard that replaced was horrible). I tried the new keyboard in the shop and was pleasantly surprised (apart from the hollow clunk noise the spacebar makes).

The glowing logo is gone.

In the case of the glowing logo I always assumed that the 'glow' was just the display backlight showing through a translucent logo - maybe there's a design change in the new wide-gamut panel (e.g. a reflective back) - or maybe a white logo didn't look right against a space-grey case? But, heck, at that price they could probably have afforded an extra LED.

Meanwhile, I don't see any excuse for losing the startup chime, or the cable management on the power supply, or the power extension lead... Feels like someone knows the cost of everything and the value of nothing
 
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I don't think this is newsworthy all companies rise and fall it's just how business work. I doubt apple is going away anytime soon but their reign as the most profitable company may be coming to an end within 5 years. Truth be told that may be the best thing for consumers. Companies tend to work much hard trying to get the top than they do when they are finally at the top.
 
I don't think this is newsworthy all companies rise and fall it's just how business work. I doubt apple is going away anytime soon but their reign as the most profitable company may be coming to an end within 5 years. Truth be told that may be the best thing for consumers. Companies tend to work much hard trying to get the top than they do when they are finally at the top.
Reminds me of the old Avis motto:"we're #2 and we try harder."
 
For me, the biggest symbol of what's wrong with Apple is the new keyboard. Some people can get used to it, but many others hate it.

The new keyboard is really, really good, and would take it over the old keyboard anytime.
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The glowing logo is gone. Their products are suffering from design anorexia.

That glowing logo was not only obnoxious, it created a problem where you see the outline while using your laptop if you are facing a window or bright light source. Thank goodness that the annoying glowing logo light leakage is now gone, I would upgrade to the new MacBook just for its removal alone.
 
When will people stop being in denial that Apple isn't the same anymore they are all about profit and that is turning people away now. Apple was about customer service and products and they aren't doing too well in that anymore with no MacPros etc

Apple's always been about profit. Nothing new here. Even under Jobs.

What Apple had under Jobs was a bunch of niches without a product that was marketable; first, the MP3 player; second, the tablet; last, the phone. The phone was released before the tablet and was based on the whole mobile internet thing, and the tablet depended on ULV chips.

Today, these niches and breakthroughs aren't particularly evident, if available. Jobs returned at a fortuitous moment. I'm not sure he'd have more success.

That said, Apple needs a real mainstream success by releasing something "really cool" that people don't have. By now, the phone market is saturated, everyone who wants a watch probably has one, the tablet market is saturated, and the PC market is saturated. They have to invent something new, and no one sees it coming. That does put them in a position where they can do something, but there's no reason to accept they will until they do.

Another big difference is Apple now has a position to defend. They've never done well long term in such a market. They need to take risks on new products, beyond removing a headphone jack. Not sure what this looks like.
 
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I can't believe Apple battery life is still as bad as it is and they still haven't added quick charging.
Wireless charging is meh, but the lack of quick charge ability is just ridiculous at this point.

And I'll echo the sentiment that they need to STOP making the phones thinner until they do something about more serious issues.
 
Switched to Apple in 2007 or so, after years of building my own computers. Bought into the entire ecosystem. Mac Pro, iPhone, iPad, Apple TV, Time Capsule. Later sold the Mac Pro for a 2012 Mac Mini after the disasterous trash can Mac.

After my Mac mini is no longer usable, I'm likely switching back to Windows. Thanks, Tim.

I know a lot of people have echoed similar stories to yours, but I still feel compelled to add mine. I also bought into the Apple ecosystem in 2005, purely for the OSX experience. I'm now fully into their ecosystem, MBP, iphone, aTV, multiple ipads. I also run multiple hackintoshes. I used to absolutely love waiting for a new version of OSX (and now MacOS) to come out, and see what they've come up with. Used to jump on board, keep on top of things. But as of late, their hardware and software choices have left me feeling cold.

Back when I bought a 2011 MBP, it was an absolute brilliant machine, it still is. And it only cost a smidgen more than competition for the same specs (the ol' Apple tax we have to deal with). Now their prices are absurd, and their products a niche machine making life harder rather than easier when wanting to get a good diversity of work done.

I'm pretty much like you, I'll keep using macOS for as long as I can (especially on hackintoshes), as I have invested too much into the ecosystem - particularly 3rd party software. But I'm also concurrently preparing for an exodus to linux. I force myself to use gnome a few days a week, and its actually becoming quite a nice experience. If the day comes that Apple has completely lost the plot (in my eyes, its all subjective), I'll just make the switch to linux and be done with it.
 
Maybe or more than likely it's time to change management. 3 years in the making of new Macbook Pro's and this is what you give us? Granted NO one is forcing people to buy. Steve is looking down, rolling over and say WTF are you doing Tim?

Apple is always behind, a Touch Pad? Really? Phil Schiller YOU DONT NEED a touch screen, this is what YOU need. NO INNOVATION at all.
 
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