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Apple's Push Into AI Allegedly Happened After Craig Federighi Tried Microsoft AI Coding Tool
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News outlets are generally stupid and hyperbolic. The editors are hyping their AI investments and before that their crypto gambling and before that their fake meat burgers and before that the housing bubble and before that their war machine investments and before that the dotcom bubble and before that...etc
The next bubble will probably be something so absurd even science fiction writers will lol hard.
And you don’t think you’re being extreme when you want AI to be stopped?
You don’t want developers to use AI to develop faster and better Apps and software? You don’t want photographers/videographers/creators to use AI based software to create better photos, movies and videos etc etc?
You do know that the AI we’re taking about here is not Arnold Schwarzenegger Terminator movie, right?
Apple is an extremely micromanaged company. It's a heritage from Steve Jobs.
We know for a fact that Apple's push into cars was about self-driving vehicles.
Do you really believe they were pursuing that project and spending billions and billions without working on AI?
It may well be (and it is perhaps quite likely) that they didn't foresee AI being so instrumental for so many consumer facing apps and tasks which caused them to be a late on this, but it's 100% certain that Apple execs weren't oblivious to the existence of AI.
Hello,
Apple's former car division called and wanted to let you know that the billions they spent on creating a self-driving vehicle wasn't spent on cars magically driving themselves without AI.
Exactly.
But we already know this.
Apple's car project was built around a self-driving vehicle. AI had to be front and center of that project.
I'd love to see if that's changed but I have both a Samsung and an iPhone and the iPhone is a lot more contextual. It organises my shopping list in categories automatically and sends me a notification so I don't forget to check the list when I'm at the store, the thing with the birthdays, resurfaces relevant events in widgets, knows to show me the weather when I wake up because I usually check it then. It does indeed learn, Apple just don't shove it in your face and the Samsung does none of all I listed.
How are they far behind? Have you used Siri lately? Whilst I agree that there are a lot of people rushing out AI products, almost everyone thinks Apple is behind and are playing catch up https://www.wsj.com/tech/ai/apple-investors-grow-impatient-on-artificial-intelligence-3f934e1e
Just Google 'apple behind ai' and see the number of results.
Is Apple really communicating this? I can’t believe my eyes lol.
It sounds like “you know we started drinking coffee after shepherd in Africa saw that his goats eating cherries from a tree and getting high”.
No one really cares if Craig used copilot or some website with black and orange logo. Everyone is into what Apple planning to do.
I just cannot imagine this level of communication in old Apple, have you ever seen articles like “Jony Ive was inspired by Windows XP so much that he designed aqua interface in Mac OS X”? I doubt
It sounds like “you know we started drinking coffee after shepherd in Africa saw that his goats eating cherries from a tree and getting high”.
No one really cares if Craig used copilot or some website with black and orange logo. Everyone is into what Apple planning to do.
I just cannot imagine this level of communication in old Apple, have you ever seen articles like “Jony Ive was inspired by Windows XP so much that he designed aqua interface in Mac OS X”? I doubt
All these LLM apps are available in the App Store or as web apps. Generative AI is integrated in creative tools, accessible for all in any OS. What ‘AI’ feature in Windows or Android or Linux is so engrained in the OS that makes it an essential feature? None that I can think of. (Samsung’s ‘Circle to Search’ is a clever interface feature, not an AI feature)
In my view there is no real AI advantage (yet!) by any OS company, where people actually (need to) use it in the real world.
Apple could catch up and even outrun competitors, IF they bring truly useful AI features in their OS. I’m looking at you Siri… Wait and see!
PS Microsoft’s horrible ‘Recall’ feature is NOT the way to go! Do you hear me Greg? 😅
PS2 Where are the games with fully AI driven characters? Now that’s something I’m looking forward to!
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Craig can’t you see we’re busy coming up with the new iPhone colors?!
Performance is one thing. Other is how much each company motivate coders to take advantage of their tools and HW and how efficient will be.
Big advangate of Apple is their army of M chip devices plus new iphones. You have instant userbase you can address. On windows side they need to build it.
Haven´t heard any rumors about improvements in language translation. Hope there is some progress especially with more languages. Translation between languages I do not use is somehow not much usefull for me.
Yep it’s caught everyone off guard. Even one of the godfathers of AI, Geoffrey Hinton wasn’t so optimistic on LLMs and previously believed AGi was 30 to 50 years away and was so shocked by the rapid progress that he is now warning about the dangers of AI. The people in charge of safety at Open AI are also freaked out by the rapid acceleration. Ilya Sutskever, one of the founders of OpenAI himself has said he is surprised LLMs work all.
So it’s not just Apple, it’s the entire industry that was caught off guard. And Google has been publicly screwing up with AI so badly it’s made fools of themselves. Apple doesn’t need Google level AI fiascos. There is no rush. It’s not going away, and right now it’s so vastly expensive to train or host that only a Microsoft, Amazon, Google, Apple, or government can fully play. It’s early days, I think it would be foolish if Apple rushed in. It’s not “behind”, they can partner with companies like OpenAi that can hyperfocus on the technology.
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Well, both can be true, and not just with Apple. A company can be first to market with a new idea -- doesn't mean its implementation is great, but it's still innovative. The Apple Newton, by example. It can also be last to market and have a great execution. The iPod, by example. (I say last to market here because the iPod was so formidable nothing after it mattered until Apple cannibalized it itself with the iPhone).
I don't think it's "fanboyism" to say Apple has been a major contributor (sometime in a negative way) to society for several decades because of it's products, be it first to market or last.
The NPU in A17 Pro (in iPhone 15 Pro/Pro Max) can already do 35 TOPS so the M4 is only marginally better. So Qualcomm is bragging about their desktop NPU that is a bit more powerful than a phone NPU from 2023?
Maybe, just maybe, other Apple executives should actually be using Apple and competitor products in order to see how far behind Apple is.
Lack of vision here. Bad news when Apple executives have to use other products to get ideas and find inspiration.
The article implies that Apple was largely ignoring AI, until they used a competitor’s AI.
However, we now see from posts here that this is likely false.
Please can AI improve spelling checkers? Like recognising plural forms of nouns it "knows" without having to add them manually?
None of it is accurate. They are using AI as a marketing ploy for features they already had in development which wouldn't have been referred to as AI, and are using AI to claim that processors that were just introduced can't support something they absolutely could.
At some point about a year ago everyone forgot what AI was supposed to be, and are just claiming everything is AI now when its just simple programming.
