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And when the M5 comes out. There will also be a new snapdragon x elite that even smokes Apple’s best offerings out of the water. Or maybe the new Mac’s will be sold with a snapdragon X elite to compete. Same has happened with the PowerPC. I remember that Apple showed ads mocking intel with a snail 🐌. Few years later whe had intel inside Mac’s 🤣😂🤣.

Apple is has a very good marketing department that lets you believe you buy the best tech has to offer… they always get leapfrogged by the competition. That circle of time seems to shorten by the year.

Within 2 years Snapdragon will be back to only smartphones and tablets. Their PC ambitions will fail. Screenshot this and stick it on a wall because I’m the lord of smacking down bad predictions with better predictions. In 2 years send me gold medal emojis.
 
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I do love this chart. It’s about as good as any other showing how great one company’s product is better than another’s (sarcasm. These comparisons generally never mean anything until real world people get their hands on stuff and break it)

The M4 is a base line unit. The M4 Pro
/Max/Ultra (whatever they call them) could easily have been designed with more NPUs. The M* Ultras have traditionally doubled the NPUs, so if we just go off that then an M4 Ultra would be 76 TOPS.

A better way to measure these TOPS would be cost per TOPS for the consumer.
If that is true how come the snapdragon x elite is way cheaper with 45 tops compared to the M4 with 38 tops?
 
Lack of vision here. Bad news when Apple executives have to use other products to get ideas and find inspiration.
Supposedly the iPad Mini exists because Eddy Cue tried a 7” Android tablet and was convinced there was a market for a smaller iPad.
 
Within 2 years Snapdragon will be back to only smartphones and tablets. Their PC ambitions will fail. Screenshot this and stick it on a wall because I’m the lord of smacking down bad predictions with better predictions. In 2 years send me gold medal emojis.
If true I will 😃. I would love to share your optimism. I was optimistic 10 years ago. But seeing the track record of failures and lag in development it made me more pessimistic.

If Apple already knew that AI would become that big… how come they still sell computers with 8 GB of Ram (not future proof)

They failed with processors before. Remember PowerPC?

They bought the modem division from intel to compete with Qualcomm and still aren’t able (if ever) to introduce one.

They failed on the Apple car because they couldn’t come up with something competitive.

They failed with Siri.

Their iCloud business is nothing to brag about.

Snapdragon X elite is Qualcomm’s first iteration of their chip and it already beats apples M3.

I hope your optimism is justified and if WWDC 2024 is showing something the competition can only dream of, I owe you my apology. If history repeats Apple always finds a way to underwhelm. Especially since Timmy is around.
 
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If true I will 😃. I would love to share your optimism. I was optimistic 10 years ago. But seeing the track record of failures and lag in development it made me more pessimistic.

If Apple already knew that AI would become that big… how come they still sell computers with 8 GB of Ram (not future proof)

That’s an entry level office computer for word processing and spreadsheets. If you are serious about LLMs or generative whatever you need 24-32GB minimum which is too high for entry level computing.

They failed with processors before. Remember PowerPC?

Motorola/IBM made them and their only failure was they consumed a lot of energy. They were clock for clock better than Intel for many years and drove Apple’s growth.

The mach kernel that macOS sits on always ran on Intel chips going back to the 90s. You can download the Intel version of NextSTEP and run it in Virtual Box.

They failed on the Apple car because they couldn’t come up with something competitive.

There was no Apple car. They were developing sensors and software for navigation systems and dashboards. There is no evidence that they would have built a car and doing so is extremely costly.

They failed with Siri.

It’s not an “AI”. It’s an application interface and has been successful enough for what it does.

Their iCloud business is nothing to brag about.

It’s literally the backbone of Apple Music, Apple TV, and the App Store.


Snapdragon X elite is Qualcomm’s first iteration of their chip and it already beats apples M3.

It doesn’t beat the M3 per core and when it does come close the power consumption is twice as high.

Thank you for allowing me to completely own every statement you made. It gave me great satisfaction. I will now reward myself with ice cream.
 
A third party will not be spying on files on your computer if even Apple won’t spy on files on your computer. They need system level permissions to be able to do so or an illegal hack.

Remember that Apple has already backtracked on CSAM scanning on iPhones. They won’t be giving third parties the ability to do so and have given you a ton of settings to prevent third parties from accessing files, folders and apps.

Adobe released a FAQ yesterday stating in clear terms they only collect data in their cloud system. The media and social media lunatics have not even bothered to update their click bait.

Regardless, you have the ability to create encrypted disk images built into macOS and Windows. I have used them forever. All my accounting is in disk images. You should always use encrypted disk images locally and in cloud, even if AI never existed.
Read what I said. I need to look at long term. I would not be surprised if Adobe changes to scan local files too.

Also, I trust my lawyers over an Adobe FAQ and internet posters that think this is just clickbait. If he is concerned, I need to listen. Next step to continue to train AI is to use local files.
 
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So basically the same as Microsoft. Cortana was a valiant attempt at an AI partner that fell so flat MS had to buy into ChatGPT. The fact that two of the largest tech companies let the AI train speed by them is sad.
 
Craig is "auditioning" to be the next CEO of Apple. It wouldn't surprise me if he leaked information to the WSJ to put everyone on notice that Apple is taking AI seriously.
 
So basically the same as Microsoft. Cortana was a valiant attempt at an AI partner that fell so flat MS had to buy into ChatGPT. The fact that two of the largest tech companies let the AI train speed by them is sad.
This happens all the time in technology. Microsoft missed the boat on mobile, for example.
 
You do know that the AI we’re taking about here is not Arnold Schwarzenegger Terminator movie, right?
You really need to do more diligence. You are going to be shocked. I'd recommend YouTube channel Digital Engine as a starter. It's clear a lot of Apple fans are also behind the curve on AI, capabilities and quite honestly very scary future.
 
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Lmao so they said: we need to start to do (copy) something after (one of the leadership) used a public released consumer facing product?

Did no one saw the potential future of AI further back when generative AI was still in labs? And only people as high as Craig able to steer the ship?

How about try some Chinese EVs, especially their eco system integration and make decision to go all in on Apple Car. Or try smart home solutions from Mijia and re-org their Apple Homes?

That’s true innovation

Are Apple employees even ready to go all in on AI? It needs years of researches, the PMs need to think in a completely different way, and softwares needs major rearchitect.

I guess we’ll see in a few days, but this is concerning..
Which is ironic because one year Apple hung banners at WWDC that said “Redmond, Start Your Photocopiers”.

Microsoft was busy bungling Longhorn and saw what Apple had done with Leopard… so they started over and came up with Vista.
 
There's about 18 months between December 2022 and May 2024. M4 was probably well into the design cycle but it shouldn't have been too late to make changes to focus on NPU.

If Apple had stepped on the NPU gas earlier, Apple should be occupying the bright orange bar.

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Just note that this is for M4 in an iPad Pro, that is thiner than anything they have ever made before and no fans. We may not even be getting proper "TOPS" for what maybe an under clocked M4. Let alone what it could end up being as an Ultra variant. Could be up to 80?.... And if they announce something like that during WWDC for say the Mac Pro tower. Or Studio. They could all go kick rocks with flip flops BEFORE they even ship a product.
 
Craig is "auditioning" to be the next CEO of Apple. It wouldn't surprise me if he leaked information to the WSJ to put everyone on notice that Apple is taking AI seriously.

The WSJ is essentially state-run media for Apple. Everything they report about Apple was "leaked" from the company itself, to skirt SEC rules.
 
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Just note that this is for M4 in an iPad Pro, that is thiner than anything they have ever made before and no fans. We may not even be getting proper "TOPS" for what maybe an under clocked M4. Let alone what it could end up being as an Ultra variant. Could be up to 80?.... And if they announce something like that during WWDC for say the Mac Pro tower. Or Studio. They could all go kick rocks with flip flops BEFORE they even ship a product.

WWDC hasn't been a hardware show in many years.
 
Apple’s been upping the ante on its Neural Engine NPUs for years, so the improvements to the M4 were likely planned no matter what. The biggest jump actually came with the M2.

And keep in mind the M4 isn’t as big of a leap as it might seem based on advertising. TOPS ratings are largely useless unless specifying what specific operation you’re counting. The M3’s 18 TOPS is based on FP16, whereas the M4’s 38 TOPS using INT8. The two aren’t entirely comparable but FP16 can essentially do more work per operation at greater precision. Based on preliminary testing the M4’s NPU is about 5% faster in real world operations than the M3’s.
Thank you! It's refreshing to read something thoughtful on this forum, instead of the usual tedium (i.e., bashing of Tim/Craig/Siri/iOS/MacOS).
 
Apple is in a shambles right now chasing the AI fad and its embarrassing, iOS and iPadOS are so far behind basic AI features on Android right now and they know it.

Ummm...which is it? AI is just a FAD or AI is something vital that Apple is far behind on?
 
First off, there's no way Apple wasn't highly aware of AI efforts until Mr. Federighi played with an implementation of it. Those of you taking this article seriously to prop up your oft-repeated protestations of Apple are funny. But stay true to you! ;)

I have no problem with Apple pacing their AI implementations at a slower pace. I've played quite a bit with LLMs and their capabilities, but have yet to implement any of it into my regular life. I still find it to be significantly under developed. But this is much like the debate of Android users who keep repeating "We've had that feature for years!!!!" Android and other companies use a "throw everything in" attitude to OS development. I hate the model, and prefer Apple's slow and steady approach to product updates and releases.

I don't expect Apple to be throwing out features as quickly as the rest of the computing world. I expect them to better curate those features that will be most useful to end users and most ready to implement.

We'll see on Monday what that looks like.
 
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This claim seems a little suspect, at least in terms of the timing. Are they suggesting that Apple designed and built M4 with a heavy AI emphasis, based on stuff that happened in 2022? For a chip shipping in volume in actual products in early 2024 (meaning production of the chip starting in 2023), one would have expected them to have started before 2022.
no, but it's the reason why they jumped M3 on the iPad pros.
 
First off, there's no way Apple wasn't highly aware of AI efforts until Mr. Federighi played with an implementation of it. Those of you taking this article seriously to prop up your oft-repeated protestations of Apple are funny. But stay true to you! ;)

I have no problem with Apple pacing their AI implementations at a slower pace. I've played quite a bit with LLMs and their capabilities, but have yet to implement any of it into my regular life.

We'll see on Monday what that looks like.

I can certainly see a top level executive seeing a competitor’s product as a “wake-up call” to move faster or in a different direction.
 
A friend of mine told me an hour ago that last night he updated his phone firmware (Samsung, I don't know exact model) including AI for daily use. This said, today is being an extreme painful day for him because this AI has sent emails, messages, corrected (unnoticed) words on Whatsapp and so on, to different people in his contact list. He is still (21:53 CEST) undoing "things" this Samsung AI has done on its own. So keep calm, Apple has put a devil aside for us (I adore Queen music)
 
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