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Apple's Record 4Q 2015 Results: $11.1 Billion Profit on $51.5 Billion Revenue
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I'm happy for Mr. Cook. I'm not happy for the consumer who sank 2K on an expensive computer and wonders why it runs like it's from the '90s.
I'm not happy for me when I have to deal with such a call at work and explain that, although they sank a lot of money into a machine, it's not actually faulty and they didn't pay quite enough to get an SSD or decent sized fusion drive to enable it to run buttery — which I'd argue should be standard.
And I'm not happy that Apple are taking advantage of the ecosystem and consumers by crushing longevity, upgradability, and value for money. Feels a little like they're pissing on Steve's legacy.
Difficult to call. With 11 billion dollars profit in 3 months, they can certainly do a lot more to give some of their products the love they deserve. Yet with 11 billion dollars profit, they must be doing something right. So there we go.
cycomiko pretty much sums it up.
Pretty much.
You're on the right track!
Were not talking about Google right now. Were talking Apple. The problem is that ride you're talking about, is going to end up over a cliff. Apple is doing OK when it comes to new tech but they're not doing GREAT. The iPhone is really the ONLY thing keeping them where they are. They know this and are struggling to find that next great thing that keeps them on top. Please don't kid yourself thinking Apple is set for life. They need to diversify to something beyond "toys". Something more integral to who we are as humans. It's getting there but they have a ways to go.
This isn't one low-cost model for education/business we're talking about here, and BTO SSD upgrades continue to cost $200 in 2015. There just isn't any way to justify it.
Apple continuously is able to beat expectations.. Pretty much every time. No disputing that. Still have serious questions in regards to the direction of the company, however. I have pretty disappointed in their product launches over the last 18 months.. There seems to be a fundamental shift in the how the company is operating in regards to prioritizing incremental improvements over substantial innovation.
Apple TV is maturing in a developing category....
Home Automation...
Apple Car...
Just to name a few. Apple is not slowing down or resting of its laurels.
I agree the iPod is not dead, it just lives inside an iPhone.
Greater China represented 24.3% of revenue in this past quarter, up from 14.9% a year ago.
Only if you elect to choose the base option because your needs are modest like many others.
Why did Apple more than double the price of Apple TV, when its cost of goods almost assuredly did not rise and their isn't really any significant innovation involved with the product.. Kind of provides a view as to their current motivations, which is becoming more and more dependent on placating shareholders and taking advantage of their built in customer base who loves their products. Might be smart business, I suppose, but its kind of, hmm, large corporation like?
It's 2015 so a 5400RPM drive shouldn't feature in a premium priced product.
I beg to differ. They are selling more Macs than they ever have.
Apple is never likely to own the PC market, but it is the effect of their iLine that has made the company.
How will Apple diversify? They're working on it now. Media. Set-top boxes. Auto control, possibly a car. Home control.
Steve Jobs said himself in 1997 to milk the Mac for all that it is worth and move on to the next big thing. That is what Apple has done and is doing.
You can only sell so many Macbooks, iMacs and Mac Pros. You don't get to be a $250B company in yearly revenues doing that.
Exactly.
If nobody buys it, Apple will stop selling it and likely bump the minimum to 32 GB.
That was then, this is now. Tim Cook is no John Sculley, nor is the market like it was then. Not even close.
Furthermore Apple is not and never has been, a "one man band".
A romanticized image of Steve Jobs was created in the minds eye of the press, the hero worshippers, the fan boys, the other hollywood loving believers, Steve Jobs took all the credit and someone designated his as the visionary.
Yes he had vision, but so did the often highly overlooked and rather quiet Steve Wozniak. The real brains on the technical side. Without his expertise, and that of the cadre of highly skilled designers and engineers, Steve Jobs, the worlds greatest salesman, wouldn't have had anything to sell.
So let's be honest, give Tim Credit for keeping Apple on track to bring in the numbers that were just announced.
Yes at some point Apple may need a visionary, but not at this time. More volatile than is obvious, Apple still has internal areas to fix, to improve, to get ready to be able to bring in a visionary and let that person do what they do best. Without said preparation, this highly charged company could implode. Stranger things have happened.
Based upon the 11billion dollars profit, I dont think people were saying that the customer would pay for the difference.
Looks like GreedGate, SolderGate, 5400Gate, 16GBGate is paying off. The question is, how long can Apple keep abusing their loyal userbase before it backfires?
The portion of total revenue that the other category represents grew 1% from the previous quarter, yes. (More precisely it was up 0.6% QoQ and 1.4% YoY.) But revenue from the other category was actually up more than 15% QoQ and 60% YoY. It was a little more than $3 billion this past quarter compared to less than $2 billion a year ago.
Back in 2014, when Apple only had $158.8bn (£94.9bn) in the bank, they had...
...three times as much cash on hand as does the US government, and over twice as much as does the UK.
These figures come to us from the Bank of America BAC +0.00% wealth-management arm, US Trust, as reported by London’s the Telegraph.
In its most recent quarterly SEC filing, Apple reported that it had $158.8bn (£94.9bn) in cash and cash equivalents plus short- and long-term securities. US Trust reports that the cash-strapped American government has reserves of just $48.5bn (£29bn).
These figures come to us from the Bank of America BAC +0.00% wealth-management arm, US Trust, as reported by London’s the Telegraph.
In its most recent quarterly SEC filing, Apple reported that it had $158.8bn (£94.9bn) in cash and cash equivalents plus short- and long-term securities. US Trust reports that the cash-strapped American government has reserves of just $48.5bn (£29bn).
Many of the analysts are actually really good at predicting Apple's quarters and understand the business well. What you are doing is just spitting vile at a profession you do not understand. A very ignorant thing to do.