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Apple's Renewed Focus on iPad Left the Mac Behind This Year
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And my iPhone 7+ is going back for either a 6s+ or an SE (thanks rapid battery drain and home button freeze). Only reason why I am not jumping ship is I used up my Apple gift cards last week and the refund would mean more gift cards, no thank you.
So I'm hanging around until this next phone dies or Crook and crew get serious sense, humility and quality control smacked back into their heads with an adamantium 2x4. Given my history with iPhones over these past two years, I know what that outcome will be. And I will not update the OS in my iMac until absolutely necessary went through enough stupidity with my 2010 iMac and that to know better.
Bolted down hardware, bloated egos, software and prices. This was so easily avoidable. Just a shame.
So I'm hanging around until this next phone dies or Crook and crew get serious sense, humility and quality control smacked back into their heads with an adamantium 2x4. Given my history with iPhones over these past two years, I know what that outcome will be. And I will not update the OS in my iMac until absolutely necessary went through enough stupidity with my 2010 iMac and that to know better.
Bolted down hardware, bloated egos, software and prices. This was so easily avoidable. Just a shame.
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But Tim Cook said he 'loves the Mac'! I guess is he meant the MacPad.
It's pretty clear with Apple hardware being increasingly locked down that the trend is toward disposable iOS gadgets.
It's pretty clear with Apple hardware being increasingly locked down that the trend is toward disposable iOS gadgets.
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Cook: What do we have to show at the upcoming event?
Schiller: All we have is some Apple TV stuff and an update to the MacBook Pro.
Cook: We still make that thing? What about the other, what are they called, Macs?
Schiller: Nothing, nada.
Cook: But we just updated those other things, didn’t we?
Schiller: Yes, one, two and three years ago. Ive’s group is still pushing to make them a mm thinner and deciding how much to round out the corners. The engineering guys are testing out some new glues to better lock everything down with. So we’re not quite ready to go with them.
Cook: Hmmm, won’t people think we’re neglecting those, what are they called, Macs?
Schiller: Yes, so when you start out, tell the people how Macs are near and dear to us. That should hold them for another few years while we focus on watch bands and new colors for the iPhone.
Cook: Great. Our loyal customers should be happy. Good work, Phil.
Schiller: All we have is some Apple TV stuff and an update to the MacBook Pro.
Cook: We still make that thing? What about the other, what are they called, Macs?
Schiller: Nothing, nada.
Cook: But we just updated those other things, didn’t we?
Schiller: Yes, one, two and three years ago. Ive’s group is still pushing to make them a mm thinner and deciding how much to round out the corners. The engineering guys are testing out some new glues to better lock everything down with. So we’re not quite ready to go with them.
Cook: Hmmm, won’t people think we’re neglecting those, what are they called, Macs?
Schiller: Yes, so when you start out, tell the people how Macs are near and dear to us. That should hold them for another few years while we focus on watch bands and new colors for the iPhone.
Cook: Great. Our loyal customers should be happy. Good work, Phil.
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I'm really tired of waiting for news on new Mac Pros. i'm still using a 2009 model, upgraded with 12-core x5690 Westmeres, and m.2 PCIe SSDs, so it's decently fast. but it's missing a lot of modern features that other companied are developing for.
How can we take this company back? Tim Cook has either got to go back to CFO or resign as CEO. But I think he loves this power he has. He loves the power of being CEO of Apple more than he loves Apple. That is very apparent to me.
I'll never forget the interview he did with that NBC shuck Brian Williams right after Steve died. The host kept asking Tim what big innovations Apple had coming down the pipeline and Tim Cook had that deer in the headlights look. It was so obvious that he had no clue. That's why he "doubled down" on secrecy. He was trying to cover his complete lack of foresight.
I sincerely believe Steve picked Tim to be an interim CEO, because he's good at keeping the supply chains moving. But he wasn't meant to hang around this long.
Microsoft is laughing their asses off. So is HP, Dell and every other company that got a second chance thanks to Tim Cook.
It's time we start a revolution or Apple is going to take a STEEP nose dive within the next couple of years.
How can we take this company back? Tim Cook has either got to go back to CFO or resign as CEO. But I think he loves this power he has. He loves the power of being CEO of Apple more than he loves Apple. That is very apparent to me.
I'll never forget the interview he did with that NBC shuck Brian Williams right after Steve died. The host kept asking Tim what big innovations Apple had coming down the pipeline and Tim Cook had that deer in the headlights look. It was so obvious that he had no clue. That's why he "doubled down" on secrecy. He was trying to cover his complete lack of foresight.
I sincerely believe Steve picked Tim to be an interim CEO, because he's good at keeping the supply chains moving. But he wasn't meant to hang around this long.
Microsoft is laughing their asses off. So is HP, Dell and every other company that got a second chance thanks to Tim Cook.
It's time we start a revolution or Apple is going to take a STEEP nose dive within the next couple of years.
The buck may stop at TC, but I bet the product matrix is equally influenced by PS and JI.
“Tim Cook [to Charlie Rose of 60 Minutes]: Charlie, when we launch a product, we’re already working on the next one. And possibly even the next, next one. And so yes, we always see things we can do.”
“Tim Cook [to Charlie Rose of 60 Minutes]: Charlie, when we launch a product, we’re already working on the next one. And possibly even the next, next one. And so yes, we always see things we can do.”
Steve is dead. And he told them to run the company the way they want, not constantly ask "What would Steve do"
if the new direction bugs you, vote with your wallet.
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Its not done how they think it should be.
When looking at the current state of the Mac lineup, the new MacBook Pro is the only model Apple has updated over the past seven-plus months. Even the latest MacBook Pro models required a 527-day wait, which was considerably longer than the average of 320 days between previous MacBook Pro refreshes.
A glance at our own MacRumors Buyer's Guide shows the new MacBook Pro is the only Mac currently listed with a "Buy Now" status, as all other models beyond the 12-inch MacBook have not been refreshed for significant periods of time. The longest overdue is the Mac Pro, last updated 1,084 days ago.o iMac -- 420 days ago
o MacBook Air -- 638 days ago
o Mac mini -- 782 days ago
o Mac Pro -- 1,084 days agoThe lack of updates can be at least partially attributed to Apple having to wait on chipmakers and suppliers such as Intel, AMD, and Nvidia, each of which follow their own product roadmaps, although that cannot be the only reason given Skylake processors are now readily available for update-deprived Macs.
A lack of meaningful updates to several Macs this year impacted Apple's bottom line, as Mac revenue has declined for four consecutive quarters year-over-year. The declines have worsened each quarter, starting with a 3% drop in Q4 2015 and progressing to a 17% drop in Q3 2016, according to Strategy Analytics.
Apple investors now await the company's first quarter earnings results to see if the new MacBook Pro models will be able to reverse that trend.
Conversely, after several down quarters, the iPad has experienced a mostly upward trajectory over the past year, thanks largely in part to the iPad Pro's higher average selling price. Apple's tablet revenue is now stable on a year-over-year basis, after dipping as low as -21% one year ago.
Strategy Analytics senior analyst Eric Smith attributes the stabilizing effect to Apple's renewed focus on iPads. He said Apple entered the 2-in-1 tablet market with the iPad Pro and Smart Keyboard right in time to renew growth and capitalize on growing enterprise demand in the future.
Recognizing that Microsoft was changing the computing device market, Smith said Apple "pretty much forgot about Mac" in order to attack the 2-in-1 tablet segment with the release of iPad Pro models over the past year.Apple's move was rather effective, as iPad market share has stabilized at 22% over the past two years after declining for the previous four years. But it would seem it took a change in stance to get there as, in the past, Apple essentially dismissed the idea of releasing a tablet-notebook hybrid.
During a 2012 earnings call, when asked to comment on why the MacBook Air and iPad would not eventually converge, Apple CEO Tim Cook argued that combining the products would result in compromises. "You can converge a toaster and a refrigerator but those won't be pleasing to the user," he said.
By contrast, earlier this year Apple released a TV ad called "What's a Computer?" that positions the iPad Pro as a computer. "Imagine what your computer could do if your computer was an iPad Pro," the tagline concludes.
Likewise, Cook said the iPad Pro is a notebook or desktop computer replacement for many people. "They will start using it and conclude they no longer need to use anything else, other than their phones," he added. "I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?"
In the post-PC era, it is perhaps unsurprising that Apple's attention has shifted more towards the iPhone--and by extension, the iPad. But many faithful customers are hoping Apple will eventually turn its sights back to the Mac, following what some critics believe was a disappointing MacBook Pro update amid an aging lineup of Macs.
Rumors suggest Apple will launch new iMacs in the first six months of 2017, and at least one model is said to include an option for new AMD graphics chips. The roadmap for other Macs remains less clear.
Article Link: Apple's Renewed Focus on iPad Left the Mac Behind This Year
