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Is Apple against ads or misuse of your PII? The two are completely different.
Yes, those should be different in nature, but in most people's minds they object to any and all surveillance that provides insight into One's online habits, interests, tastes, spending, and affilliations—even for ad targeting. Apple could clarify that not all data mining and data miners are harmful—even when the practice is not anonymized. Personally, I trust that Google's business motives aren't nefarious, and Apple must too. Otherwise, it would be hypocritical of Apple to rely on Google for advertising, cloud services, and search; and to allow Google apps in the App Store.
 
Yes, those should be different in nature, but in most people's minds they object to any and all surveillance that provides insight into One's online habits, interests, tastes, spending, and affilliations—even for ad targeting. Apple could clarify that not all data mining and data miners are harmful—even when the practice is not anonymized. Personally, I trust that Google's business motives aren't nefarious, and Apple must too. Otherwise, it would be hypocritical of Apple to rely on Google for advertising, cloud services, and search; and to allow Google apps in the App Store.
Apple is about containing the use of your PII, while google presumably is using your PII to enhance your experience on it's website. However, like facebook, who knows what happens behind the scenes. In this regard I trust Apple more than google.

However, Apple will not break the internet by banning legitimate apps and blocking certain websites even though they might be critical of the way some global tech companies do business. Hypocritical is personal and subjective, as we see on some of the posts here on MR forums.

With regard to ads, I care less about the ads than the collection of my PII to deliver me the ads. When I receive an ad for an apple product I certainly don't hold Apple culpable for my PII collection, or any other company for that matter. Some ads even pique my interest.

I do not think Apple has to clarify anything about data mining and collection outside of their organization. They are trying to move forward in a direction that seems counter to some of the other global tech companies.
 
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