Yes, those should be different in nature, but in most people's minds they object to any and all surveillance that provides insight into One's online habits, interests, tastes, spending, and affilliations—even for ad targeting. Apple could clarify that not all data mining and data miners are harmful—even when the practice is not anonymized. Personally, I trust that Google's business motives aren't nefarious, and Apple must too. Otherwise, it would be hypocritical of Apple to rely on Google for advertising, cloud services, and search; and to allow Google apps in the App Store.