Apple's Rumored 27-Inch Display With ProMotion No Longer Planned 'For Now'

[Zest28]

Despite some negative comments about the Apple Studio Display, I've been extremely happy with mine. In fact, I liked it so much that I recently purchased another one to use on either side of my Pro Display XDR. Both displays have been fantastic and each one serves a unique purpose. I even used loopback to make both displays function flawlessly as stereo speakers.

One thing I appreciate about the Apple Studio Display is its impressive feature set, which includes on-board speakers, a center stage camera, and exceptional color accuracy. In addition, the screen resolution is truly remarkable. Most consumer-grade monitors simply can't compete when it comes to these features and build quality.

Although the Apple Studio Display is a bit more expensive than the previous Apple Thunderbolt Display, which was discontinued 7 years ago, I still think it's worth the investment. When adjusted for inflation, the previous model would cost around $1,268.01 USD today, whereas I was able to purchase a refurbished Apple Studio Display for a similar price. Plus, I love the convenience of being able to charge my MacBook Pro with a single cable.

As someone who has owned every iteration of Apple Display, including the long beloved 30" Apple Cinema Display, I can attest to their longevity. In fact, two of my retired 2008 24" Cinema Displays are still running and are now being used by my kids. My 2010 27" Apple Cinema Display is now being used by my wife in her home office, and I gifted my 27" Thunderbolt Display to my mom. All of these displays still look as good as the day I took them out of the box and continue to be used on a daily basis. In my opinion, these displays are built to last and I fully expect to get 10+ years of use out of my new generation of displays.

Yes, but MacRumors compare these displays to gaming monitors, so Apple is going to face the same problems if they would release a promotion + mini-LED version.

MacRumors: "Why is the new Apple display so expensive when this gaming monitor only costs $900??? Gaming monitors are better quality displays than this Apple monitor"

 

[pacalis]

I picked up the Studio Display in August last year and it has been an absolute joy to use every single day. My only regret is I didn't get it sooner.

I work at a larger organization doing office work. If these were 27" lower spec but $700, I would buy 10-15 of them for some hot desks tomorrow, $1,000 and I'm probably looking at 6 -10 of them, still no-questions asked.

However, at the current price, I can't get even one without fighting with procurement, having to argue a specific use case and then getting other options like LG thrown in my face.

 

[anshuvorty]

...and this is why if you are interested in the Studio Display and seriously considering it, just go ahead and purchase 1. You won't regret it.

 

[Realityck]

Hopefully Apple will launch a 27" iMac instead.

And they use a larger 5K panel that fits within those huge bezels the old model had. Should be as large as a 29.5" that would make a big impressions comparing the two.

As for the mini-LED Display yeah that isn't usable in the long term, OLED would be a lot better.

 

[pacalis]

Yes, but MacRumors compare these displays to gaming monitors, so Apple is going to face the same problems if they would release a promotion + mini-LED version.

MacRumors: "Why is the new Apple display so expensive when this gaming monitor only costs $900??? Gaming monitors are better quality displays than this Apple monitor"

Apple: "I've never heard of gaming or office monitors. Let's not design any products for those use cases at all."

 

[Zest28]

Apple: "I've never heard of gaming or office monitors. Let's not design any products for those use cases at all."

There are plenty of office and gaming monitors to choose from, Apple doesn't need to make one of those as this market is already saturated as it is.

And gaming on Mac?

 

[cocoua]

What I don’t understand is why Apple didn’t just make a simple display based on the iMac’s display. Something that doesn’t break any boundaries nor introduce new technologies, just a solid & basic Apple display that will be better than any other budget display on the market. USC-C, just 2 speakers, iSight and that’s it. A $699 price point or similar price to a base or mid spec Mac Mini. Will be within reach of Mac Mini or MacBook buyers.

Apple doesnt make budget stuff, they try to find and add features valuable enough so you can earn a bit from here and there, little margins that in total makes a larger margin. So a "budget" Apple display is already there, in second hand displays market.

And good enough displays from 3rd party brands are already there too.

So competition is hard in budget options, this is not the Apple market. That is the Leonovo and Xiaomi market, and is hard enough to them make profits, they need to sell 20x the sales of Apple to make 25% of Apple earns. And all this is straight reflected in the quality products, mainly in the design and materials.

 

[pacalis]

There are plenty of office and gaming monitors to choose from, Apple doesn't need to make one of those as this market is already saturated as it is.

And gaming on Mac?

By this logic Apple shouldn't make phones or laptops because those markets are also saturated.

And Apple is advertising gaming on the MBA, so whatever jokes you want to make about that, they are thinking about each product individually and on tech specs and on individual product margins.

Apple was never a tech specs company, even if they are killing it now. They should really stick to the knitting of trying to develop beautiful premium designs across a full ecosystem of products.

 

[Zest28]

By this logic Apple shouldn't make phones or laptops because those markets are also saturated.

And Apple is advertising gaming on the MBA, so whatever jokes you want to make about that, they are thinking about each product individually and on tech specs.

Apple was never a tech specs company, even if they are killing it now. They should really stick to the knitting of trying to develop beautiful premium designs across a full ecosystem of products.

The iPhone is a different category than Android smartphones. Likewise, Mac's are a different category than PC's.

People who game on a Mac are "casuals" and a 60hz display is fine for them really. Gaming monitors nowadays have 240hz, so promotion is outdated already. So not sure what Apple could bring to the table for gamers.

 

[smetvid]

I got tired of waiting for a good larger XDR Display that didn't cost a fortune. I ended up buying a Asus Pro Art display that does up to 1200 nits HDR. Best decision ever and it's more flexible than Apple displays since I can hook them up to just about anything like a Windows PC or a video I/O device. The Asus was $1,200 and handles HDR beautifully so far. Doesn't have as many local dimming zones but so far I have not noticed all that much worse blooming compared to my two XDR displays the 14" MBP and 13" iPad Pro. The Asus is only 1200 nits vs the 160 nits of XDR but so far it has not been much of an issue since I mostly work in HDR-1000 up to 1000 nits anyway. Seems to be sustained 1000 nits as well.

Sure it may not be 6k like the Pro Display but its also $1,2000 vs $6,000 and thanks to retina and Apple scaling I do run it as a 6k display which so far looks pretty darn good. I honestly don't feel I'm missing out at all. Only nice thing Apple handles well on their own XDR displays is mixed SDR and HDR portions of the screen. The UI can stay SDR and only the viewer is in HDR for example. Thats kind of nice since a UI in HDR can sometimes look weird on an external HDR display. I mainly use the Asus as a video output display from a Decklink device so it's not an issue at all. Others using it as their main computer display will have to put up with the oddness that is the MacOS HDR mode used for external displays.

 

[JamesMay82]

I wonder how long it how it actually took them to design the current studio display. They've just reused the old 5k panel in a different housing so they can't have spent loads of time on it, so in my mind they should be able to sell it for less.

I think the $999 price point is a fair one. I think even if you can afford these things its price is a matter of principle.

 

[cocoua]

There are plenty of office and gaming monitors to choose from, Apple doesn't need to make one of those as this market is already saturated as it is.

And gaming on Mac?

120H is not aiming gamers.

gaming market is willing to pay extra to have the latest GPU or monitor, but this only benefits the rest of consumers as make companies invest in future technologies, so better prices for the rest of us.

Promotion in the iPhone is not aiming to gamers, as it is not Retina resolutions.

60Hz is the line you cant corss backward as the human eye will notice the flickering, so your eyes live in the bare limiti of the confort.

once you get and try >120Hz refresh you will notice, even for excell or power point, or scrolling internet, your eyes and your brain will be pleased.

If you have a iPhone 13 or better, just imagine what a 27" screen would looks like then.

Retina makes static text look as "printed" (S.J. dixit) Promotion makes moving text as printed (well, both makes text closer to printed.. retina could be improved as refresh rate...)


We are sit in wooden chairs thinking that this is confort because we never tried a sofa yet

With latest tech always the same "we dont need retina, we dont need 8 cores CPU,"

There is always someone saying he doesnt need the latest until you cant send your HQ video over whatsapp because it takes too long to convert or something and then you need 8 cores and 8 GB RAM phone...

The better the best, the sweet point with tech would only be reached when digital couldnt be distanced from reality in terms of quality and speed. until this, keep going forward.

 

[Johnny London]

Same here. Got my ASD last November, knowing what the shortcomings were. Lack of ProMotion is not a problem for me on a 27" monitor. MiniLED would be nice, but I can't see any difference at the distance I work (might be going blind?).

Misses:
• Needs improved Adobe RGB gamut
• Better built-in camera (I still have not used mine other than testing it, but no excuse at the price point)
• Light leak at corners is pronounced with solid black screen
• Should have had a second TB Port

Would I buy it again? Yes.

What would you use the 2nd TB3 port for?
Hopefully Apple reads our exchange of ideas🤞🏼

 

[Zest28]

120H is not aiming gamers.

gaming market is willing to pay extra to have the latest GPU or monitor, but this only benefits the rest of consumers as make companies invest in future technologies, so better prices for the rest of us.

Promotion in the iPhone is not aiming to gamers, as it is not Retina resolutions.

60Hz is the line you cant corss backward as the human eye will notice the flickering, so your eyes live in the bare limiti of the confort.

once you get and try >120Hz refresh you will notice, even for excell or power point, or scrolling internet, your eyes and your brain will be pleased.

If you have a iPhone 13 or better, just imagine what a 27" screen would looks like then.

Retina makes static text look as "printed" (S.J. dixit) Promotion makes moving text as printed (well, both makes text closer to printed.. retina could be improved as refresh rate...)


We are sit in wooden chairs thinking that this is confort because we never tried a sofa yet

With latest tech always the same "we dont need retina, we dont need 8 cores CPU,"

There is always someone saying he doesnt need the latest until you cant send your HQ video over whatsapp because it takes too long to convert or something and then you need 8 cores and 8 GB RAM phone...

The better the best, the sweet point with tech would only be reached when digital couldnt be distanced from reality in terms of quality and speed. until this, keep going forward.

The iPhone is a gaming device. Apple makes more money from games than Microsoft, Sony and Nintendo. Mobile games are bigger than PC and console games basically.

And professional monitors don't have 120hz or higher, it's only gaming monitors that have this.

Even $20.000 professional displays have 60hz.

 

[batmccoy]

I paid $1200 for my 5k LG Ultrafine. The Apple Studio display adds MUCH better speakers, brightness, sharpness, and stability. Easily worth the extra $300 (and more). It doesn’t make sense that people who are happy with flimsy stands and resolutions at 4k or less, are complaining that Apple hasn’t offered more features at this price point.

 

[George Dawes]

Apple used to innovate its way out of downwards spirals , sadly with a ceo with the creative abilities of a gas pump that's no longer an option , it's going to be one cost cutting desperate measure after another now , that's really all Tim has

Bring back Scott Forestall ! Only he can save us !! Or someone else with creative abilities and charisma ??

( Flash Gordon music plays in background )

Boom boom boom , Scott , a-ah , he save everyone of us !

 

[playtech1]

The current Studio Display is a nice-looking package for an LG display released in 2016. It has a price higher than most consumers are willing to pay for a monitor and lacks key features, such as high refresh rate, OLED-level picture quality and multiple inputs. It's not a bad product per se, it's just not very interesting.

Both LG and Samsung have 32 inch 240Hz 4K OLED panels coming out later this year and are working on 27 inch 1440p OLED panels. I think monitors using those panels will end up being what consumers want. Perhaps Apple cancelled its effort because it thinks the same?

 

[MrMacintoshIII]

Yes! My nano-texture Apple Studio Display retains its value for another while!

I’m loving this thing since I got it.

Mounted on an arm crane, and able to connect perfectly to both my Mac and PC, I have never used a better display.

I will be happy on this thing for a long time until apple finally releases a $4000 successor.

 

[Matt Leaf]

I picked up the Studio Display. It's basically fine, though it does have some quirks. The cable thing is really odd, it makes moving it around the house more cumbersome than it should be.

One thing that became massively apparent (after all those articles saying yes, you can use it with a Windows machine), is that finding a Windows machine that has a Thunderbolt output that's actually compatible with the Studio Display is more difficult than you would think. I don't have any problems running my MBP in Bootcamp to the Studio Display, but it's been kind've confronting the limited options out there when looking at a secondary Windows machine.

Another thing is the power supply seems cheap to me. The whole thing is just such a bad choice, given how elegant the M1 iMac power cable is. Should really have gone that route.

All in in all though, for me, it's exactly what I wanted, an enjoyable 27" canvas with great Mac compatibility. It looks great in a room, too. Pending any major issues I suspect I'll keep it for its entire lifespan. I also expect it's resale value to be rubbish.

For the price, the Studio Display is more irksome than it should be. Two Thunderbolt ports on the back would have been fantastic, for easy switching between two computers.

Outside of that the image is vivid, it's kind've like having a 15" MacBook Pro pre-M series display, at a 27" size. For me, owning both a 2017 15", and an M2 Air, the Studio display basically matches those machines, so there's no discrepancy between my various displays. That's pretty telling - this is old display tech, at the end of the day.

However, I'll say affording this really was a stretch, whatever that other model turns out to be, there's no way I could have afforded it. Unless, maybe one day they just discontinue this model and replace it with a mini-led style variant, with a slight bump in price.

Maybe it will be an iMac? Me personally, I love just being able to plugin whatever machine to the display whenever I want. It could definitely be different with Apple Silicon these days, but I was always one of those people who loved the iMac display, but loathed the machine inside once it started to age.

 

[klky]

I work at a larger organization doing office work. If these were 27" lower spec but $700, I would buy 10-15 of them for some hot desks tomorrow, $1,000 and I'm probably looking at 6 -10 of them, still no-questions asked.

However, at the current price, I can't get even one without fighting with procurement, having to argue a specific use case and then getting other options like LG thrown in my face.

I hear you. Obviously we have a lot more leeway when it's our own money. We only need to justify such purchases to ourselves. At my last company, they wouldn't buy me a MacBook even when I offered to pay the difference between the PC they were pushing on me. In the end, I just bought the MacBook myself.

 

[pacalis]

The iPhone is a different category than Android smartphones. Likewise, Mac's are a different category than PC's.

People who game on a Mac are "casuals" and a 60hz display is fine for them really. Gaming monitors nowadays have 240hz, so promotion is outdated already. So not sure what Apple could bring to the table for gamers.

Apple is nearly never a spec leader. They are a design leader. Most office and gaming monitors are ugly black boxes.

They could bring a beautifully designed 120Hz 4K monitor, using premium materials, that would like nice on a desk for $700 - $1000, which is 2x to 3x the price of the similarly spec'd Samsung, and they would sell loads of them.

Its absurd that when you buy a mac-mini your only Apple offering is a monitor that costs twice the price of the computer and you have to go out and buy a dell or samdung monitor. They just don't do it because it would be a lower margin product.

 

[JimmyG]

Well, take your pick of rumors...

Kuo: Apple 27-Inch Mini-LED External Display Still Planned, Mass Production Slated for 2024 to 2025 - MacRumors

Kuo: Apple 27-Inch Mini-LED External Display Still Planned, Mass Production Slated for 2024 to 2025

Apple's rumored mini-LED 27-inch external display is still in the works and will reach mass production in 2024 or early 2025, according to...

www.macrumors.com

<<
Update on the rumored new 27" Apple display predictions: 1. It's slated for mass production in 2024 or early 2025, boasting all the features one would expect from a high-end monitor. 2. Utilizing mini-LED technology, and the most notable design change is to switch the material of the mini-LED backplane from the PCB found in current Apple products to glass. 3. The benefits of adopting a glass backplane include a thinner panel thickness, a narrower bezel, an extended product lifespan, etc.
>>
-郭明錤 (Ming-Chi Kuo)

"2024 or early 2025"??? That's sounds too pessimistic (IMHO) and, in reality, a bit late and after-the-fact for the market that needs it, well, yesterday. That time-frame would be quite uncharacteristic of Cupertino to not address the immediate needs of it's HDR creator base in a timelier fashion.

The market has been in sore need of ≥8K (and 4K) HDR grading monitors/displays for several years now, and it's been bad enough that Intel, once again, finds itself in the now-predictable position of holding back these expanding markets (and Apple product releases) with its continually-overdue/delayed Thunderbolt 5 rollout.

Time for this fella to hunt down a used Pro Display XDR, I suppose, to hold me over for the time-being (won't work with all my 120fps HDR footage in actual/real time) and my M1 Max MBP XDR screen is way too small to work efficiently. Oofah Intel, oofah Apple.

 

[cocoua]

The iPhone is a gaming device. Apple makes more money from games than Microsoft, Sony and Nintendo. Mobile games are bigger than PC and console games basically.

And professional monitors don't have 120hz or higher, it's only gaming monitors that have this.

Even $20.000 professional displays have 60hz.

Ok, stay at 60hz forever, your arguments are rock solid!

 

[Zest28]

Ok, stay at 60hz forever, your arguments are rock solid!

Your arguments are rock solid? 5K@120hz maxes out Thunderbolt 4, it is impossible. You can only get it working with low resolution displays like gaming monitors or using some compression techniques (which reduces image quality also).

And btw, I do have a 4K Samsung TV that does 120hz, M1 iPad Pro (promotion) and a 16" M1 Max MacBook Pro (promotion).

 

[badgerbadgerx2]

Apple is nearly never a spec leader. They are a design leader. Most office and gaming monitors are ugly black boxes.

They could bring a beautifully designed 120Hz 4K monitor, using premium materials, that would like nice on a desk for $700 - $1000, which is 2x to 3x the price of the similarly spec'd Samsung, and they would sell loads of them.

Its absurd that when you buy a mac-mini your only Apple offering is a monitor that costs twice the price of the computer and you have to go out and buy a dell or samdung monitor. They just don't do it because it would be a lower margin product.

You may or may not be aware of OSX scaling and how it works with 4K vs 5K screens. If you are aware, then you should know 4K ≠ 5K. If you arent aware, google it up.

There are many *excellent* 4K screens, but how OSX appears on them is different. Some (many) peeps may never notice, but others, like myself, who currently use and have been using 5K 27" iMacs since 2014 (I have a 2020 and a 2014) can see the diff. I have a 27" 4K Ultrasharp next to my iMac, its not as crisp.