That strategy makes no sense. Why would they whet appetites and leak multiple rumors and then deliver nothing? That would only loo bad for them. Apple typically leaks the weakest (Apple Watch) or more expensive (iPad) tech rumor so that they can announce a real product that is more advanced or cheaper than the rumor. That's how they swoop in as the hero.so basically apple is way behind on what has become a hot market niche and is throwing out leaks to reporters so that we know that eventually they will try to catch up even though there will be nothing to show in 2016.
everything i own in tech is an apple product but lately they seem to be chasing everyone else and nothing is an innovation.