The last time Samsung reported sales... they were "smooth"
Or in other words... a disappointment. They stopped reporting sales shortly after.
I have a theory though. Samsung wants to be seen as THE Android manufacturer. And in some respects they are... they've been the sales leader in smartphones for a while. Good job.
BUT... I don't think Samsung wants people to know that most of their sales are cheaper phones... and
not their famous flagship phones.
Q4 2012 it was estimated that Samsung shipped/sold 63 million smartphones.... but only 15 million were the Galaxy SIII. And there might have been a few million Galaxy Note II in there too.
But that still means less than 1/3 of their sales are these amazing flagship phones.
Or 2/3 of their sales are cheaper models.
Maybe it's a pride thing... maybe they don't want to report disappointing news. They don't want to disclose too much... so they don't say anything at all.
Instead... Samsung makes special announcements like "
100 million Galaxy S sold!"
So they're adding up the
cumulative sales of the Galaxy S, the Galaxy SII and the Galaxy SIII... since 2010?
Wow. It makes for a big number... and a nice headline... but it doesn't really say much.
Any company can make a splashy headline by adding up 3 years worth of sales. Most don't, though.
I think the general rule is:
shout from the rooftop on good news... keep quiet on bad news.