Apple's Siri Promotes The LEGO Batman Movie When You Say 'Hey Computer'

[MacRumors]

The LEGO Batman Movie, released last Friday, features the voice of Apple's personal assistant Siri as Batman's personal computer. Batman's computer works in much the same way as Siri, responding to his voice requests whenever he says "Hey 'puter."

As it turns out, there's a secret tie-in hidden in the iPhone, too. Whenever you say "Hey 'puter" (or "Hey Computer") to Siri, she responds to you as if you're LEGO Batman.

"I am at your service, Lego Batman sir," and "Welcome home, sir. I have your rom coms queued up, sorted by decade," are just two of the multiple humorous phrases Siri shares whenever the personal assistant hears "Hey 'puter."

Apple updates Siri on a regular basis, and this isn't the first time the personal assistant has gained humorous responses ahead of an upcoming event, but it may be the first serious movie tie-in.

Siri was previously updated in August 2016 to offer funny responses to questions about Pokémon Go, and again in September to respond to questions ahead of the iPhone 7's debut.

In addition to the Siri easter egg, there's also a free iOS app that accompanies The LEGO Batman Movie, which was released back in January.

Article Link: Apple's Siri Promotes The LEGO Batman Movie When You Say 'Hey Computer'

 

[Dilster3k]

Literally just got back from the cinema... Very entertaining and well thought out movie, and not only for Bat-fans. Fantastic hilarious movie!

 

[theheadguy]

Advertisements in Siri... can't innovate, my ass!!! Excellent use of staff resources, TC.

 

[macduke]

Obligatory "They added this and yet Siri still can't answer simple questions?!?"

Something like this is a lot easier to implement than making your cruddy AI not suck. I think they'll have some interesting developments to show us at WWDC this year.

 

[QzzB]

I don't like the idea of advertising in services such as Siri, but the Batman one isn't really advertising. Its not pushing you to Batman movie trailers or tickets.

Do think its is a slippery slope though, hopefully Apple won't start advertising or using keywords in Siri

 

[Pakaku]

Advertisements in Siri... can't innovate, my ass!!! Excellent use of staff resources, TC.

Oh yeah, adding one quote to a database list sure takes a ton of resources.

 

[code-m]

Siri only works 1 out of 3 times for me, so I cut my losses and do without it. The entire point of Siri is to save time, when it cost me more time to complete a task, it has failed at what it was set out to do. Time to rethink Siri or a major overhaul.

 

[576316]

I don't think many people realise the shear amount of TV and film Apple sponsors.

 

[mark-in-mk]

Not in The UK.

 

[weup togo]

I didn't think Tim could manage to be tackier than that app tv show.

My bad.

 

[kagharaht]

Well can Siri play back the sound of a whale when asked? I think the rivals can do this feature. Why can't Siri?

 

[joy.757]

Hmm. Just tried it on Siri, and yeah, it is somewhat fun. But it is an advertisement….

 

[WiseAJ]

Well that is some nice front page quality news there

 

[FatherJack1980]

Advertisements in Siri now ....... ?

Sorry but that's pretty low.

 

[komone]

Is this proof that Siri has no actual utility function?

 

[Risco]

Not in the UK.

 

[macsrcool1234]

alexa is just a personable but it actually manages to be useful at the same time

 

[Jsameds]

So basically Siri can actively respond to someone quoting a line from a movie with a response about the movie.

MR responds with 'OMFG AN ADVERT IN SIRI MY FACE IS MELTING APPLE IS DOOMED WE SHOULD FIRE TIMMEH!!!1!'

 

[coolfactor]

Siri only works 1 out of 3 times for me, so I cut my losses and do with it. The entire point of Siri is to save time, when it cost me more time to complete a task, it has failed at what it was set out to do. Time to rethink Siri or a major overhaul.

Care to give some examples?

Siri on my iPhone works for me across the room while the TV is on. I'm actually really amazed how accurately it knows what I'm saying. But that may be a different accuracy than you're talking about?

 

[AppleScruff1]

Care to give some examples?

Siri on my iPhone works for me across the room while the TV is on. I'm actually really amazed how accurately it knows what I'm saying. But that may be a different accuracy than you're talking about?

No way.

 

[mi7chy]

Why not since Siri is about useless for anything else?

https://www.reddit.com/r/SiriFail/

 

[C DM]

Why not since Siri is about useless for anything else?

https://www.reddit.com/r/SiriFail/

And yet works just fine for many things for many people.

 

[Fishticks]

Technology and progress are so cool.

 

[Boatboy24]

Freakin' hilarious. Saw the movie over the weekend with the kiddos. Great movie - definitely worth the price of admission. I love Lego Batman, but I think I enjoyed The Lego Movie more.

 

[bdkennedy1]

Another reason why I don't use Siri. Eddie Cue must be in charge of it.