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I thought about buying at $78. There's since been a 7 to 1 split. That being said I probably wouldn't have held it this long.
 
Apple's current success is entirely due to Steve Jobs & Jonny Ive. Tim Cook has done **** all apart from stear the ship in the same direction.


You're making an anecdotal statement without backing it up with Facts. Here are some facts regarding Tim Cook and his overall achievements with in the last year:

The iPhone installed base has grown by 500M users.

The iPad installed base has grown by 175M users. Which is now up 15% in sales.

The Mac installed base has grown by 50M users.

Apple introduced Apple Watch, the company's first wearable product. Approximately 18M Apple Watches, a device positioned as an iPhone accessory, have been sold to date. Sales of Apple Watch were up over 50 percent in the June quarter 2017, and it's the number one selling smartwatch in the world by a very wide margin.


Apple is earning more than $6B per year of revenue through application sales via the App Store.

Apple successfully made the difficult jump from a paid music download model to streaming and is approaching 20M paying Apple Music subscribers.

Apple continues to push forward with Apple TV. The company is approaching 10M units sold since the device was updated in 2015.

Apple continues to develop key services including Apple Pay, Messages, and Maps.



https://www.aboveavalon.com/notes/2016/12/6/milking-the-iphone
 
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In early 2007, my wife thought I was crazy when I invested one year of my modest annual salary in AAPL. “It’s too big of a risk”, “I can’t believe you invested such a large amount in a computer company”, and more. However, I had recently converted over to Apple (from PCs) about 9 months earlier and I saw what a difference Apple was in the personal computing world. And then there were rumors and the eventual announcement of the iPhone. I realized the true visionary Steve Jobs was and I really liked the direction Apple was headed. I truly believed it would be the best investment I would ever make in my life...and it was.

It’s been a great ride over the last 10 years. I’m still on-board with that original investment and I look forward to seeing where things go from here.

As an investor, thank you Apple. As a consumer, thank you Apple. You make some of the best products and services in the world.
 
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What happens if customers decide they don't want to spend $1000+ on a new smartphone?

That's why most companies offer a range of products. Some people think if they can't afford the deluxe model, the next model down must be a really good deal. Note that after Apple's update of the iPad Pros, sales of lower end iPads seems to have increased.
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Apple's current success is entirely due to Steve Jobs & Jonny Ive. Tim Cook has done **** ...

Aha, the "great man" theory of history. If fact, "great" men end up failures if their staff and soldiers are ****.
 
Where are the Tim Cook haters now? you've all gone quite, wonder why! the guys switched on, Steve knew.

Oh we're still here. It's two sided though, because I invest heavily in the market (therefore I have taken advantage of APPL more than once or twice), yet as a personal consumer I don't like bean counting Tim Cook :D
 
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Unit sales have been stagnant since the release of the iPhone 6 three years ago. Revenue is increasing because average selling price is going up, but that will only go so far. Buying Apple now is speculative as investors are pricing in huge increases in sales. Apple may be able to buy a year more of excuses due to "supply constraints" and the introduction of only a mid-range sized model this year. However, in 2018 when Apple goes AMOLED across its entire current lineup of phones and display manufacturing capacity has caught up with the demand there won't be any more excuses. If iPhone unit sales don't show a return to substantial year-over-year growth then it will be evidence the market has reached a saturation point.

Apple simply must have a big hit with a new device to justify the stock price. Right now there is the possibility of a hit, but there is also the possibility of continued stagnation with the iPhone 8 and that risk is priced into the stock. If unit sales don't increase a lot by 4th quarter next year there will be a substantial down side to Apple stock price.

Everyone saying Apple stock can't go anywhere but up and it is a no-loose investment are fooling themselves. A company is only as good as its last hit. Right now that is the iPhone 6 for Apple. We'll have to wait and see if the iPhone 8 marks a return to market growth or not.
 
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If only I invested in AAPL 10 years ago... or even had money to invest 10 years ago.


I did invest when I worked for Apple from 2005-2010. I bought stock at $50. I had 503 shares. I was building a house in 2009, yea when all of the economy was crashing lol I took the plunge and jumped on a great deal. So I get 90 days out from closing and our builders mortgage idiot calls and says he can't do the original loan we were doing, we had to come up with another $20k by closing. If we didn't then we would lose the $35k we already put down. After fighting with him about this and how we felt they were trying to scam us, there was more to the story I wont get in to here. He said, hey I see you have Apple stock. Sell it and you will have enough to cover the additional cost of the loan. Being 27 years old and not wanting to lose my 35K I already put in to it, my wife and I decided thats what we had to do since we didn't have enough time to get $20k. So I sold and made a nice chunk of change. Then we get to closing and he says we can do the original loan again and we didn't need the money anymore. Then shortly after, Apple stock skyrockted and thats when it hit $700+ a share, split and then Apple was doing buyback and all kinds of stuff. If we would have kept the stock, we would be sitting on close to $750k-1mill. So yes I am a little bitter about it, wish I still had it.
 
I am sure the same was said of Blackberry in 2006/early 2007...

But big difference looking back at Blackberry. The only reason BB lost it's grip is because it's management let go. They recognized their dominant lead and went on vaca. Meanwhile Jobs and Tony Fadell had ideas to make a better mouse trap and soon redefined smartphone. BB had nothing new cooking and so they could never catch up. Unlike BB, Apple never stopped trying to top competitors or itself whereas BB was idle.

The only reason AAPL is going up now is because the iPhone 8 is highly anticipated. That's not the product of sitting on one's laurels. As long as Apple keeps in the game they'll be fine and AAPL will continue to move higher.
 
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Apple's current success is entirely due to Steve Jobs & Jonny Ive. Tim Cook has done **** all apart from stear the ship in the same direction.

Steve Jobs has been dead for 6 years, yeah, sure thing...
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Still no Mac Mini update...

Probably because there’s no consumer interest on the Mac mini.

Probably because most people buy Windows craptops and switch to MacBooks.

Probably because the iMac is so much a better deal with their monitors compared to what most people have (crappy FHD and lower resolutions).

What if Apple knows more than their stuff better than you?
 
Now is probably the worst time to invest. The biggest gains have been made, and there are always roadbumps ahead. Best time to invest is after a recession. If you bought in 2008 for example, you're golden now.
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By 2030 Chinese phones will have made huge gains in the market, I'd guess. Better to buy index funds for long-term growth rather than focusing on specific companies.

1. No one can predict prices up or down. As they say, that's like trying to catch a falling knife. Sure it's great to buy at the bottom but where is the bottom? I give you the short squeeze.

2. There is no "worst time" to invest as a concept -- maybe specific companies, sure. There is no time like the present. The only other option is zero interest savings accounts. Three words to the wise: Dollar. Cost. Average.

3. Index funds are great as the base of a long term outlook portfolio, especially if the portfolio is under 100K. But there is no harm, and potential upside, in investing up to 5% of your long term portfolio money in companies you believe will beat the averages.
 
Where are the Tim Cook haters now? you've all gone quite, wonder why! the guys switched on, Steve knew.

Not to worry. I'm here. Tim Cook is doing well with Job's legacy products. I don't believe he will ever reinvent a product category like Jobs or come up with an entirely original one. He is a Compaq beancounter at heart and knows how to raise prices. As a shareholder I appreciate that. As an Apple fan, there is much not to be desired from his tenure.
 
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As much as I love this, I have a feeling in the pit of my stomach is that there could be a big, post-Supercycle let-down. The market has traditionally assigned a P/E of 12 to the stock. While I've always felt 12 is an artificially low valuation, the market has behaved otherwise. With the stock now trading with a P/E in excess of 18, the Supercycle would have to be super indeed in order to raise earnings to the point where EPS would bring a $160 stock into the P/E 12-14 range.

I can hope that Apple keeps churning out great results and new product categories so that earnings can rise to those levels on a sustained basis... but with a market that's unusually unforgiving when it comes to Apple, I'm not going to count on it. My mantra will continue to be, "Buy, hold, expect bad news, and be prepared to smile at the end of 10 years."

Don't forget that now the iPhone accounts for 55% of profits. That number is getting lower each year as services, mac and ipad sales grow. Reliance is shifting to an even table. Services and VR are the next big things for apple as they evolve. BUY, HOLD and ignore the noise. I've held for 6 1/2 years now and have 93% return on my investment despite people telling me to sell
 
Not to worry. I'm here. Tim Cook is doing well with Job's legacy products. I don't believe he will ever reinvent a product category like Jobs or come up with an entirely original one. He is a Compaq beancounter at heart and knows how to raise prices. As a shareholder I appreciate that. As an Apple fan, there is much not to be desired from his tenure.
As a recent former shareholder and now Apple fan I appreciate AirPods, homepod, Apple Watch, vr, autonomous driving systems and the innovations in the iPhone. I look forward to the surprises in September.
 
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As a recent former shareholder and now Apple fan I appreciate AirPods, homepod, Apple Watch, vr, autonomous driving systems and the innovations in the iPhone. I look forward to the surprises in September.

Yes, the AirPods are nice -- though mine (2nd pair) are still wonky. But it's not the major break out hit I was referring to. It's an accessory. The only reason I prefer those to my Jaybird Freedom 5 is they are better on phone calls.

I enjoy my AW too but it's incomplete still. It in no way competes with my Garmin 935 or the 630 before that. Actually, if the Garmin 935 had Apple Pay I'd ditch the AW I love that watch so much. I'm hoping the next AW iteration (Series 3?) will be the big moment it takes on the real sport watches instead of the low hanging fruit that are activity bands and watches. No reason it can't. Surely even the Series 2 AW has the same horse power as the Garmin 935.

HomePod is incomplete. It's a speaker not a system like Echo. Pass.

Autonomous driving -- we haven't seen anything from Apple. Only comments. Lots of other companies have autonomous cars on the road so hard to say Apple is being innovative here until we see a demo why that is. I'm not saying they won't be just that we haven't seen anything to judge Apple on in this area.

I'm looking forward to the fall too. But I suspect it's going to be all updates on Job's era products.
 
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Don't forget that now the iPhone accounts for 55% of profits. That number is getting lower each year as services, mac and ipad sales grow. Reliance is shifting to an even table. Services and VR are the next big things for apple as they evolve. BUY, HOLD and ignore the noise. I've held for 6 1/2 years now and have 93% return on my investment despite people telling me to sell

Sure, there are a lot of positive signs. A rational person can find lots of reasons to love AAPL (just ask Warren Buffett). However, the markets do have an emotional side despite Efficient Market Theory (which holds that every stock is accurately priced). Efficient Market Theory is a game of averages, just like the casinos' house advantage. At any given moment market sentiment (or bettor's luck) can drive the numbers in a direction contrary to the averages.

There's a sizable minority that believes Apple's success with iPhone can't be built upon, or repeated. They can't point to signs of mismanagement. For the most part, they're sitting in their chairs demanding to be amazed, as if Apple was an entertainer, rather than a company. If they aren't amazed they conclude Apple must be doomed. Since there are very, very few examples of businesses built solely upon amazement, I'm amazed that they think amazement is the necessary "secret sauce" for success in business.

When Apple news is largely positive, the doomsayers have little sway over market pricing. They come out in force, however, when the news is less than rosy. Since news can never be perennially rosy, they will be back.
 
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