You describe a company as some self growing organism, whose direction is pre-destined or determined from outside.Has it occured to you that perhaps this is simply the natural order of things?
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Instead of leading a flock, it now has to cater to an audience. This is a drastically different relationship.
Their relationship with shareholders is likewise different. In this very forum, back in the 90s, people used to argue that Apple should just cash in the $4 billion they had in the bank, return it to investors, as that would be a bigger value than forging ahead with their products. Apple’s investors could certainly have forced that outcome, but they didn’t. They hung on, through dwindling marketshare and sales numbers, because they believed in the company.
Are the bulk of shareholders today just as likely to stick with them as those core shareholders from yore? If profits start dropping.. is this new shareholder population as willing to just go along with it? Or are they going to start thirstily eyeing those juicy hundreds of billion dollars sitting in the bank? How much would it take for this new population of shareholders to decide “hey, it was a good ride, let’s force the Apple directors to squeeze some of that juice out for us”?
In this new reality, that original core user and investor base.. those true believers.. they don’t matter anymore. They got to enjoy the ride from the start, but now their secluded island has been inundated by a population of visitors that outnumbers them by a couple of orders of magnitude.
This new population sets the tone for what kind of company Apple will be, because they have the power in this new relationship.
Has Apple “lost its way”? Apple will slowly transition into a much more traditional company (although I would argue that it already has), and its behaviour will start to match those of a traditional company’s behaviour. If you want to consider that as them “losing their way”, then yeah.
I wouldn’t call it “losing their way”, though. Circumstances changed, and the company changed, and that’s just the way she goes.
It isn't.
The Apple board has chosen to go for maximum profits whereas Steve urged for the best products (stay lean, stay humble, stay angry...)
But after he died, all decisions were going in the other direction. Money, wealth, greed became the core values. Defending market share instead of attacking with groundbreaking new categories. Because it's easier money. Steve called for disruptive innovation - even if that would cannibalize existing products. Apple has neither the courage nor the veign anymore. It has run into blockades because of its massive scale - Steve would have detested scale to become an impeding factor and never allowed it to be. He would hate refurb designs, retrogrades to fill the streets.
He would have kicked Joni's ass for new designs, to solve the bezel problem well before that was virtually impossible. He would have kicked Eddy's ass to have enough content deals by now. He would have kicked Phil's ass to bring out a multitouch Mac by now.
Tim goes for compromises to save ass and only looks at scale.
So there are thousands of patents, never to be implemented because if scaling restrictions, purely defensive- only to avoid other companies to innovate.
That's not organic development but purely negative, near-monopolist conduit.
There are numerous alternatives that could have been chosen, contrary to what you say there are many dimensions in which you can grow a company.
They could have split off or sold off the computer branch with smaller market, its own targets to its own endeavours and its your own innovation - instead of declaring it practically dead with the lunatic postPC era (a falsification that should be the end of every regular IT CEO)
Then that wouldn't have fallen behind in a way that can't be repaired.
They could have concentrated on their core business instead of trying to capture the health market, trying to capture the television markets, trying to capture the automated car market which trying to capture the health market mostly are embarrassing failures yet. But money seems to be the answer to anything.
Just like Google Facebook Amazon all with similar PR agencies and spin doctors to cover up failing endeavors, mismanagement.
Because who cares if you can't get rid of your money anyway.
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