Isn't it nice how people can manipulate the price of a stock using only words.
Yeah LOL but in the case of Apple if they've been badmouthing it perennially since I missed buying some more at $13.. they've been doin' it wrong if meaning to short the company into oblivion.
As a (very minor) shareholder and (very long-running) user of Apple gear, I'm just happy to keep laughing at those who keep banging on the gong of the Apple Death Knell Counter.
The ebook version of Richard Moss' Unbound/Kickstarter crowd-funded book
The Secret History of Mac Gaming just came out. Of course it has bits of history about Apple itself and its computers enmeshed in the telling. I was laughing today being reminded about some of the Apple-created hardware that landed with a thud, either over design, execution, timing, price, or all four combined. The trick they took to heart was that it's ok to glance back at that stuff now and then and take lessons that may be useful going forward, but mostly it's about moving forward --by the inch or the lightyear-- in the design department, even as the assembly lines wrestle with something weeks from the launch of something else.
Yes after the spectacular success of Apple II there was that stellar failure of the Apple III... and eventually there was, um... iMac, iPod, iPhone, iPad... and somewhere along the road before that in the 90s I did miss on that effort to scarf up some more AAPL at $13.
Anyway someone looks a bit silly today who maybe harped on how over the top the Lisa was and forgets what happened when the iPod came along. Or complained about the lack of more spark in the beige boxes after the SE30 and forgets the excitement of the candy colored iMacs and clamshell laptops. Or criticizes Cook and sticks the ghost of Steve Jobs on an unattainable pedestal and forgets that Josh Raskin, employee #31 and shunted off to a team in a corner when Jobs reluctantly allowed development on the Macintosh to proceed, was the guy who had actually designed the overarching ideas and intended purposes of the thing.
Cook's a way more than competent CEO of a vast team of talent in a vast stream of development and production. I'm fine with people coming up with strategies on how to manage their own piece of Appe's pie -- or figuring when to to say "I've had enough" and push away from their table. But I peg as foolish whoever raps that Apple Death Knell Counter a fat one now and again. They forget Apple's long
tradition track record of uncannily spotting the next big thing every so often and managing to bring a highly polished execution of it to a very finicky market. I'm not buying the stock right now but the next time someone badmouths it enough to make a noticeable dent, I'll be in there trying for another two or three shares.
