So far, we have a pretty good picture of what the smartphone will look like when it launches this fall...
I sure miss the days of Jobs when there was actually surprise and delight at these announcements. I used to carve out time in my day to watch them on the edge of my seat. Now I have them on in the background, just to fill in any holes Macrumors may have missed. "Oh now it's High Sierra, groundbreaking."
It's not that hard to keep a secret when people start losing interest because there's no WOW effect anymoreWe didn't get Apple Watch leaks, HomePod leaks nor iMac Pro leaks, looks like they are doing a good job so far with leaks.
Also, Gurman did not report anything about iOS 11 but "an updated interface" which was vague af—not even him knew what's up.
That's your own doing though, you could just not visit sites that are based on rumours and leaks.
I get it.
The big reveal.
That was a little more important back in the day when Apple really did deliver innovations that were mind blowing. It's not as impressive today. Still, it's part of the branding and employees should respect the company's directives.
*taps forehead* Can't have leaksThey say most leak came from Cupertino, but this year we didn't read much about iOS before WWDC.
At least the software team is able to maintain a secret
The article addresses this...Is he giving that same speech to Apple supplier factory employees? Seems that is where leaks are sourced, not Cupertino employees.
Seems they got that covered fairly well.Is he giving that same speech to Apple supplier factory employees? Seems that is where leaks are sourced, not Cupertino employees.
The briefing then looked into the "behind the scenes of leaks" that have happened from Apple's supply chain and in Cupertino itself, with Rice stating that Apple has so successfully reduced factory leaks last year that 2016 was the first year that Apple's campuses leaked more information than its supply chain.
New information about the lengths that Apple will go to in order to prevent and track down leaks has been shared online today by The Outline, which obtained a leaked recording of an internal briefing used by Apple to educate employees on the culture of leaks. Called "Stopping Leakers - Keeping Confidential at Apple," the presentation is said to last one hour and be led by a team of Apple's best security and communications experts including David Rice, Lee Freedman, and Jenny Hubbert.
Well, this leak is not talking about any unannounced products, only about work culture, which it is supposedly ok to talk about.A leaked news briefing about Apple telling its employees on not leaking, seems ironic![]()
.. but they're contradicting themselves a little by announcing products that won't be available until december, right?
*taps forehead* Can't have leaks
If there's nothing worth leaking
I hate to be cynical, but what's there to leak? There hasn't been any innovation since Jobs passed.
The consensus among unverified rumours has usually turned out to be correct. We never know 100% for sure, but when certain aspects are being leaked repeatedly over several months coming from different angles, there is a 80 to 90% certainty. Would you really be willing to bet against three phones being released with the medium size (in terms of external dimensions) being OLED and having much reduced bezels?Not a single one of those articles points to any verifiable, credible, or definitive source; including, and especially, any analysts or purported screen protector manufacturers.