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So far, we have a pretty good picture of what the smartphone will look like when it launches this fall...

No you don't. You have a lot of assumptions and speculation based on mockups designed and manufactured to generate clicks for sites just like this one.

Not a single one of those articles points to any verifiable, credible, or definitive source; including, and especially, any analysts or purported screen protector manufacturers.
 
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I get it.

The big reveal.

That was a little more important back in the day when Apple really did deliver innovations that were mind blowing. It's not as impressive today. Still, it's part of the branding and employees should respect the company's directives.
 
I sure miss the days of Jobs when there was actually surprise and delight at these announcements. I used to carve out time in my day to watch them on the edge of my seat. Now I have them on in the background, just to fill in any holes Macrumors may have missed. "Oh now it's High Sierra, groundbreaking."
 
I sure miss the days of Jobs when there was actually surprise and delight at these announcements. I used to carve out time in my day to watch them on the edge of my seat. Now I have them on in the background, just to fill in any holes Macrumors may have missed. "Oh now it's High Sierra, groundbreaking."

That's your own doing though, you could just not visit sites that are based on rumours and leaks.
 
We didn't get Apple Watch leaks, HomePod leaks nor iMac Pro leaks, looks like they are doing a good job so far with leaks.

Also, Gurman did not report anything about iOS 11 but "an updated interface" which was vague af—not even him knew what's up.
It's not that hard to keep a secret when people start losing interest because there's no WOW effect anymore
 
Tim Cook is that you?

You got me!

tim-cook-happy-smiling-keynote-grinning-macbook[1].jpg
 
I get it.

The big reveal.

That was a little more important back in the day when Apple really did deliver innovations that were mind blowing. It's not as impressive today. Still, it's part of the branding and employees should respect the company's directives.

That is what I was thinking. They hardly ever change their hardware lineup. There is nothing for them to leak, lol!
 
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Is he giving that same speech to Apple supplier factory employees? Seems that is where leaks are sourced, not Cupertino employees.
The article addresses this...
[doublepost=1497971578][/doublepost]Someone tell Alanis about this
 
Is he giving that same speech to Apple supplier factory employees? Seems that is where leaks are sourced, not Cupertino employees.
Seems they got that covered fairly well.
The briefing then looked into the "behind the scenes of leaks" that have happened from Apple's supply chain and in Cupertino itself, with Rice stating that Apple has so successfully reduced factory leaks last year that 2016 was the first year that Apple's campuses leaked more information than its supply chain.
 



New information about the lengths that Apple will go to in order to prevent and track down leaks has been shared online today by The Outline, which obtained a leaked recording of an internal briefing used by Apple to educate employees on the culture of leaks. Called "Stopping Leakers - Keeping Confidential at Apple," the presentation is said to last one hour and be led by a team of Apple's best security and communications experts including David Rice, Lee Freedman, and Jenny Hubbert.

 
A leaked news briefing about Apple telling its employees on not leaking, seems ironic :)
Well, this leak is not talking about any unannounced products, only about work culture, which it is supposedly ok to talk about. :D
 
Back when working in Apple, I could think of at least one time where Apple's secrecy led to reduced product quality. We were testing a new Mac model, but only with a dev 'chassis', so we had no idea what the finished exterior looked like. This meant we couldn't perform any kind of quality pass on the final product. Sure enough, when it was launched there was a QA issue due to the finished plastics.

(Disclaimer: this is not a leak. This was many years ago, and the above info is hardly a trade-secret. :p )
 
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I hate to be cynical, but what's there to leak? There hasn't been any innovation since Jobs passed.

I disagree, Apple has had plenty of innovation. The Mac Pro was innovative. The watch, airpods, MacBook, and TB MBP were all innovative.

For me the issue is that I want NONE of them, and find their previous Macs to be superior in hardware design, configuration, and flexibility.

Thus, I haven't wanted ANYTHING they've put out since Jobs passed, but I keep hoping they will.

The new modular Mac Pro being the first sign of hope, and putting a few power features onto the iPad (Filesystem browser, split-screen mulitasking, drag and drop, etc) the second.

As far as laptops are concerned, I've given up though. I doubt they'll right the ship.
 
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Not a single one of those articles points to any verifiable, credible, or definitive source; including, and especially, any analysts or purported screen protector manufacturers.
The consensus among unverified rumours has usually turned out to be correct. We never know 100% for sure, but when certain aspects are being leaked repeatedly over several months coming from different angles, there is a 80 to 90% certainty. Would you really be willing to bet against three phones being released with the medium size (in terms of external dimensions) being OLED and having much reduced bezels?

There is a gradient between knowing something for sure and baseless speculation. One can assign different probabilities to different specific rumoured aspects. One does not have to dismiss everything that is not known with absolute certainty as pure speculation.
 
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