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Original poster
Apr 12, 2001
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Apple recently reported its first year-over-year decline in iPhone sales, with CEO Tim Cook claiming one of the reasons is that the upgrade cycle for the larger iPhone 6 and iPhone 6s series has stretched out longer than it anticipated.

Despite the launch of the lower-priced iPhone SE, that decline is expected to continue into the second half of this year. In reporting its first negative-growth quarter since 2003, Apple forecasted another revenue drop next quarter.

The sales decline is placing downward pressure on Apple's overseas suppliers, who have ridden the iPhone's coattails to success over the past half-dozen years. Not only does LCD supplier Japan Display reportedly expect to post a nearly $300 million loss for the fiscal year ended March, but Nikkei reports that Apple's slowdown is also sending Taiwanese suppliers into a downward spiral.
"Suppliers are saying that they are getting fewer orders for the second half of this year compared with the year-ago period," a source said. "The traditional peak season this year will not be able to compare to the past few years."
The report claims Taiwanese Semiconductor Manufacturing Company (TSMC), one of Apple's primary chip suppliers, may ship up to 30% fewer chips in the second half of 2016 compared to the year-ago period. The decline is attributed to the iPhone 7's expected lack of innovative features, saturation of the smartphone market, increased competition, and a global economic slowdown.
Another source said that for Taiwan Semiconductor Manufacturing Company, the sole supplier for the latest A10 chips used in iPhone 7, its iPhone 6s and iPhone 7 chip shipments for the June to December period will likely shrink to 70%--80% of the level reached in the second half of 2015.
Apple suppliers Largan Precision, LG Display, Catcher Technology, Foxconn, and Pegatron have and will likely continue to face similar declines in the near term.
Largan Precision, a key high-end camera module supplier for Apple's iPhone, reported its first year-on-year decline in revenue in three years in the last quarter of 2015. The company has suffered a revenue fall for five months in a row since last December.

Adam Lin, chief executive of Largan, attributed the dip to a "significant scale-back of orders from a major customer."
Apple is expected to announce the iPhone 7 and iPhone 7 Plus, the latter of which may be branded with a "Pro" name instead, in September. Newly leaked drawings suggest both smartphones may have no 3.5mm headphone jack and a single speaker, while a dual-lens camera system and Smart Connector will seemingly be exclusive to the larger 5.5-inch model with 3GB of RAM.

Article Link: Apple's Suppliers Projecting Weak Demand for iPhone 7 Due to 'Lack of Innovation'
 

ghost187

macrumors 6502a
Mar 18, 2010
965
2,042
There isn't really a lack of innovation on the 7+, but there is a disparity of innovation between the 2 models.
 

gugy

macrumors 68040
Jan 31, 2005
3,568
4,638
La Jolla, CA
well, I guess I am keeping my 5S for another year. No worries, still working like a charm but Apple is sleeping on the wheel. I think they are focusing on too many things at the same time. Prioritize Mac, iOS devices and services. Car and Watch not so much....
 

Barry Bishop

macrumors member
Aug 19, 2015
80
175
Its probably untrue and they are saying this to generate hype, and to create the illusion of scarcity.
It probably will be a great phone, dual camera, maybe 4k recording, possibly 4k screen, pretty amazing stuff. Like I said, this is probably an artificial marketing ploy
 

twocents

macrumors 6502
Mar 31, 2016
323
1,679
California, USA
This reminds me of the speculation on who will be leading the polls going into the 2016 general election. Way to early to tell accurately as much can change between now and when we elect a new president, and more importantly I get a new iPhone! /s
 

StrangeNoises

macrumors regular
Jul 21, 2011
124
518
While I agree with the sentiment here (still doubting I'll even upgrade my iPhone 5s to a 7 based on what we know) it's also fun and instructive to just cast your eyes down to the bottom of the page, and see the "Similar Threads" box, and the dates on those threads. ;)
 

rp2011

macrumors 68000
Oct 12, 2010
1,998
2,140
I'm predicting the same thing. Just scrap it and wait to release something worthwhile.

Apple should just discount the 6 series, add the new chip and add more storage to spark sales and wait for whenever their re-do is ready to ship.
 
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macduke

macrumors G4
Jun 27, 2007
11,780
16,495
Central U.S.
Its probably untrue and they are saying this to generate hype, and to create the illusion of scarcity.
It probably will be a great phone, dual camera, maybe 4k recording, possibly 4k screen, pretty amazing stuff. Like I said, this is probably an artificial marketing ploy
It will definitely have 4K recording.

Source: my iPhone 6s
 

pat500000

Suspended
Jun 3, 2015
8,523
7,514
A customer purchases iPhone 7 "hey guys I just picked up the iPhone 7. Wait a minute... That serial number looks very familiar......hey.....this was my old iPhone 6 Plus serial number!!"
 
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