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Not surprising at all. Everything I've read in the past few months seems to be pointing towards the 2017 iPhone 7s/8/whatever being the one with all the notable improvements, fresh new design, and (finally) AMOLED screens. The 7 just seems like a half-assed installment being made just because they have to release a new flagship annually. It's weird that I've been reading more hype and fanfare about next year's iPhone than the one that's coming out in a few months.
 
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It's because Apple need to get their ****ing **** together and realise that they can't always moneyfarm like that. It worked in the last five years, but it won't anymore. They need to understand that they can't just make the same thing over and over again thinking they'll get that money, otherwise they'll become a standard, low-tier company. Innovation is what made Apple burst to the top from bankruptcy in the late 90s/early 00s.
 
Makes no sense that iPhone suppliers are hurting this much now because their are unable to meet the demand for the SE! You have to know someone at any of the apple stores to get your hands on a SE, when they arrive.
 
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I could care less what the device looks like and how thin it is. I want software innovation! There's zero reason to keep making things thinner and add more ram when the device hasn't been challenged by any software. Update the IOS interface completely! Allow for people to customize things to make the phone more "Personal"! Seems like it's all hardware these days and nothing about the software that should be on the cutting edge.

How much less could you care?
 
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My early model 5 is still working, there hasn't been anything since that has tempted me to upgrade.
Maybe iPhone users are finally realizing that these recent iPhone model "bump ups" aren't worth spending $700-$1000 on.

A few extra megapixels, a millimeter thinner, some whiz-bang features that no one really winds up using past the first month...just not worth my hard-earned $1000. I've already got a semi-functioning, sometimes-buggy iPhone 6 and I don't really expect a similar looking iPhone 7 to behave much different. So I (like many others) plan to keep my $1000 in my bank unless Apple can give me something worth spending it on.

OR, how about lowering the prices? Sometimes you have to feel the pain (lower profits) before the gain (higher sales).
Totally agree and I would add that the planned obsolescence built into Apple products means they had better have something very attractive/new every few generations otherwise the upgrade cost just feels like being ripped off.

I maintain that Apple are deliberately taking the p*** and seeing how long they can sustain the in-joke with the whole thinner/more haptic/etc hype.

Nelmat elsewhere in the thread was spot on...wheres the excitement/buzz around Apple hardware and software?
 
I bought a SE with the latest guts and no protruding camera and the battery lasts forever at about half the price of the last full sized phone. I'm perfectly content for a few years.
Same here. It will hold me off upgrading until the next 4" model comes along. The lack of innovation and the horrendous design of the 6/7 models makes the wait easy.
 
Unfortunately, with Apple then slower sales results in higher base prices.
 
Just make sure there is enough to meet the demand.
Every year the iPhones go on backorder within minutes when pre-orders open, and I suspect it will be the same for the iPhone7/7Plus
Seriously. I still can't just walk into the Apple Store and get my SE and one for my daughter. We were told the nearest Apple Store that had them was one state over--miles and a long drive away. The SE has been out for awhile now. This is ridiculous. My husband ran into the same issue when he wanted a laptop that was released last year. And we all know it took a very long time for the watches to be stocked in the stores. Apple really needs to make sure the product is actually in the stores available to be bought while the new release hype is still high.
 
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TBH there's been a lack of real innovation since the iPhone 4. And that was the last iPhone launch that really made me go Wow!!!

iPhone 4 made the whole industry go "Wow!!!" and opened the floodgates for a whole new area in mobile computing.

You can't sanely expect that to happen every year.
 
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I'm Apple's favorite customer. I'll never switch to another platform...ever and I mean that. Mac User since the late - 90s and my entire life is powered by iDevices from CarPlay, iOS, Apple Watch, multiple Macs, iTunes purchases and AppleTV.

So I legitimately am unaware that Apple is not catching up in the smartphone market. I've never even looked at a phone from another maker, not since I upgraded from my Palm Treo 650 to iPhone in 2007.

What is Apple behind on in innovation that others are doing? How much can you do to a phone these days that hasn't already been done? What is Samsung doing better? Why should I buy a non-Apple anything?
 
First to market with pressure-sensitive capacitive touch screen
Useless.

First to market with phone made of 7000-series military-grade aluminium
And it's the ugliest phone in the market. Innovation doesn't include what the phone is made out of... That doesn't count, sorry.

Still best-in-class fingerprint reader that cannot be matched for accuracy, response time, and security of any other reader
Debatable.

Still best-in-class SoC that with only dual cores puts 8-core Droids to shame in both single and multi-core performance
That's because iOS is a feather-weight.

Most stable OS on mobile
Again, debatable. iOS seems to be more buggy than ever.

I feel sorry for you...
You feel sorry for someone who probably bought a superior phone. When was the last time you even used an Android phone? 2008?
 
Or, just maybe people think software sucks on Apple devices now.
iOS is riddled with bugs (my iPhone 4S is a piece of junk now), OS X has plenty more problems than before.
Style of UI on all their software is awful, I still much prefer it was like before iOS 7 and before Yosemite.
Software on AppleTv is not much better.
 



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Apple recently reported its first year-over-year decline in iPhone sales, with CEO Tim Cook claiming one of the reasons is that the upgrade cycle for the larger iPhone 6 and iPhone 6s series has stretched out longer than it anticipated.

Despite the launch of the lower-priced iPhone SE, that decline is expected to continue into the second half of this year. In reporting its first negative-growth quarter since 2003, Apple forecasted another revenue drop next quarter.

The sales decline is placing downward pressure on Apple's overseas suppliers, who have rode the iPhone's coattails to success over the past half-dozen years. Not only does LCD supplier Japan Display reportedly expect to post a nearly $300 million loss for the fiscal year ended March, but Nikkei reports that Apple's slowdown is also sending Taiwanese suppliers into a downward spiral.The report claims Taiwanese Semiconductor Manufacturing Company (TSMC), one of Apple's primary chip suppliers, may ship up to 30% fewer chips in the second half of 2016 compared to the year-ago period. The decline is attributed to the iPhone 7's expected lack of innovative features, saturation of the smartphone market, increased competition, and a global economic slowdown.Apple suppliers Largan Precision, LG Display, Catcher Technology, Foxconn, and Pegatron have and will likely continue to face similar declines in the near term.Apple is expected to announce the iPhone 7 and iPhone 7 Plus, the latter of which may be branded with a "Pro" name instead, in September. Newly leaked drawings suggest both smartphones may have no 3.5mm headphone jack and a single speaker, while a dual-lens camera system and Smart Connector will seemingly be exclusive to the larger 5.5-inch model with 3GB of RAM.

Article Link: Apple's Suppliers Projecting Weak Demand for iPhone 7 Due to 'Lack of Innovation'
 
Just make sure there is enough to meet the demand.
Every year the iPhones go on backorder within minutes when pre-orders open, and I suspect it will be the same for the iPhone7/7Plus

I suspect that that backorder point is a projection. actuality is different. For the 5S, 6+ and 6S+ my deliver date was mid October or later yet I received my device on first deliver date. In September.
 
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