Let’s be honest, revenues are down because for most products, pricing has gotten ridiculous. Especially in international markets. But we all know Apple’s solution will be to squeeze even more out of those willing to pay and not lower margins in favour of higher volumes.
Gotta admire their ability to control profits. Most businesses would kill for 40% gross margins. Probably the only things more profitable are energy and finance.
Just annoying that they attribute it to things like environmentalism and paying artists. Meanwhile they are practically in a civil war over the App Store.