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Apple's U.S. Market Share Continues to Grow

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Apr 12, 2001
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A pair of quarterly research reports released today reveal that Apple is continuing to experience growing U.S. market share among PC shipments.

Gartner's report pegs Apple's share of U.S. PC shipments for the second quarter of 2008 at 8.5%, up from 6.4% in the second quarter of 2007. Apple's U.S. shipments increased 38.1% year-over-year, far outpacing the total industry shipment growth of 4.2% and allowing Apple to pass Acer for the third position in the U.S. rankings.


184019-gartner_2Q08_us.png

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 2Q08​

Meanwhile, IDC's report places Apple in a virtual tie with Acer for third place in U.S. market share at 7.8% in 2Q08, up from 6.2% in 2Q07. IDC's estimates yield shipment growth for Apple of 31.7% year-over-year in an overall market growing at only 3.6%.

Despite these gains in the U.S. market, Apple still has not broken into the top five vendors for worldwide shipments in either survey. Toshiba continues to hold the fifth spot with a 4.4% market share in a worldwide PC market that experienced 15-16% growth in shipments year-over-year.

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https://www.macrumors.com/2008/07/16/apples-u-s-market-share-continues-to-grow/
For reference, here are Gartner's market share numbers for Apple by quarter for the last two and half years. Note that Apple experiences greater seasonal fluctuations than many other vendors due to their strength in the seasonal education market. But the trend is clear. :)

2Q08: 8.5%
1Q08: 6.6%

4Q07: 6.1%
3Q07: 8.1%
2Q07: 6.4%
1Q07: 5.2%

4Q06: 5.1%
3Q06: 6.2%
2Q06: 4.6%
1Q06: 4.0%
 
wow, that means probably the apples market share in home computers is over 10%. great news. that means more and more software developers making programs and also more peripherals.
 
WildCowboy said:
For reference, here are Gartner's market share numbers for Apple by quarter for the last two and half years. Note that Apple experiences greater seasonal fluctuations than many other vendors due to their strength in the seasonal education market. But the trend is clear. :)

2Q08: 8.5%
1Q08: 6.6%

4Q07: 6.1%
3Q07: 8.1%
2Q07: 6.4%
1Q07: 5.2%

4Q06: 5.1%
3Q06: 6.2%
2Q06: 4.6%
1Q06: 4.0%
Click to expand...

WildCowboy, are these based on Apple's fiscal quarters or a typical calendar year quarter. Just a point of clarification, not contention. Thanks!
 
Note that Apple experiences greater seasonal fluctuations than many other vendors due to their strength in the seasonal education market.
Click to expand...

So what are you saying, that we can expect to see Apple breaking 10% next quarter? :D
 
I still have yet to meet someone with an Acer computer. I can't recall them at business meetings. I don't seem them in the wild. It's hard to believe that they are 8 percent.
 
mojohanna said:
WildCowboy, are these based on Apple's fiscal quarters or a typical calendar year quarter. Just a point of clarification, not contention. Thanks!
Click to expand...

They are calendar quarters.

thelem said:
So what are you saying, that we can expect to see Apple breaking 10% next quarter? :D
Click to expand...

Well, the previous two years have shown a 1.6-1.7% bump from Q2 to Q3, so...

*gets out calculator*
*punches some numbers*

Looks like it wouldn't be unreasonable! :)

law guy said:
I still have yet to meet someone with an Acer computer. I can't recall them at business meetings. I don't seem them in the wild. It's hard to believe that they are 8 percent.
Click to expand...

Keep in mind that Gateway is now owned by Acer. Not that I see many Gatway computers around either...
 
WildCowboy said:
For reference, here are Gartner's market share numbers for Apple by quarter for the last two and half years. Note that Apple experiences greater seasonal fluctuations than many other vendors due to their strength in the seasonal education market. But the trend is clear. :)

2Q08: 8.5%
1Q08: 6.6%

4Q07: 6.1%
3Q07: 8.1%
2Q07: 6.4%
1Q07: 5.2%

4Q06: 5.1%
3Q06: 6.2%
2Q06: 4.6%
1Q06: 4.0%
Click to expand...

Right, but if you track Q2, Apple's gone from 4.6 to 6.4 to now 8.5, roughly 2 percentage points per year, which isn't too bad. At this trajectory, Apple will hit the 10% mark in a year. Not too shabby.

Apple's next big challenge is to grow its market share world-wide. Relying on the U.S. market is not the smartest thing to do right now.
 
Even more remarkable: Subtracting out Apple's sales to arrive at the numbers for the Windows PC industry, we find that their sales have increased a paltry 1.8%, year-over-year, or 281,000 units. Apple alone increased their sales by 386,000 during the same period -- more than the rest of the industry combined.
 
dongmin said:
Right, but if you track Q2, Apple's gone from 4.6 to 6.4 to now 8.5, roughly 2 percentage points per year, which isn't too bad. At this trajectory, Apple will hit the 10% mark in a year. Not too shabby.
Click to expand...

Check me on this, but if the trend continues, Apple's market share next year at this time will be 12.5%.
 
Dell/HP have quite a comfortable lead over Apple. I don't think Apple is aiming for #1 here, though. Dell and HP have lower profit margins per computer. That's why Apple doesn't really care about conquering the sub $1000 machine market, which is where they would have to move into if they do want to have a shot at beating HP or Dell.
 
Wow. Apple and Acer beat Toshiba? Most people I know have never even heard of Acer!

I wish ASUS was up there. Better yet, I wish more people knew about Clevo/Sager!

I know so many more things about the notebook market than most people...
 
good news for apple. marketshare is just sales though. makes you wonder what the installed base is.
 
The day the Mac reaches 25% market share, Windows will be wiped out from planet Earth in three years. Windows is maintained by sheer ignorance and inertia.
 
Looking good apple!
Doing a really basic statistical calculation over the next year we should see apple hitting the 11.7% mark.

So if ceteris paribus and Apple increase there Q2'08-2Q'09 growth by 38.1% we should see apple apple increasing Q2'09 shipments by 532.26, thus bring the total to 1929.26. This would mean 2Q'09 would hit 11.7%.

As for the Acer number they are relatively popular here in Australia. There laptops are sold in many major discount department stores, and there desktop line is sold in some of the more up market department stores. I have seen quite a few around where i live, my mate next door has 2.
 
queshy said:
Dell/HP have quite a comfortable lead over Apple. I don't think Apple is aiming for #1 here, though. Dell and HP have lower profit margins per computer. That's why Apple doesn't really care about conquering the sub $1000 machine market, which is where they would have to move into if they do want to have a shot at beating HP or Dell.
Click to expand...

I'd love to see the same chart, but not with number of units sold, but revenues instead. As it is now, a Mac Pro 8 core with 16 GB of RAM and 4 TB hard drives counts the same as the cheapest PC held together by a bit of rubber band.

And why does Gartner not publish world wide numbers a bit further down the list, lets say up to Apple's position?
 
queshy said:
Dell/HP have quite a comfortable lead over Apple. I don't think Apple is aiming for #1 here, though. Dell and HP have lower profit margins per computer. That's why Apple doesn't really care about conquering the sub $1000 machine market, which is where they would have to move into if they do want to have a shot at beating HP or Dell.
Click to expand...

I'd love to see what Apple's DOLLAR share of sales is. If the unit sales are 8.5%, the dollar sales share could be twice that(& if not twice, certainly at least 1.5X).
 
queshy said:
Dell/HP have quite a comfortable lead over Apple. I don't think Apple is aiming for #1 here, though. Dell and HP have lower profit margins per computer. That's why Apple doesn't really care about conquering the sub $1000 machine market, which is where they would have to move into if they do want to have a shot at beating HP or Dell.
Click to expand...

Quality, NOT quantity... :eek:
 
Marx55 said:
The day the Mac reaches 25% market share, Windows will be wiped out from planet Earth in three years. Windows is maintained by sheer ignorance and inertia.
Click to expand...

That's a moutful and borderline hypocritical. You're saying more than 60% of computers (60 is extremely low for you're prediction) will just vanish off the face of the Earth?

The Windows name won't die anytime soon. The closest thing will be some version of Windows not based on NT well more than 5 years down the line. But it'll still be called Windows.

Don't forget, Apple was in a rouch place before it introduced Mac OS X, far rougher than Windows is now or will be any time soon. Microsoft might be making a Windows X as we speak. After 7, there will be 8 and 9 an then... X!

By then, Mac OS X will be at 10.10, or dar I say, X.X!

nd still no one will even know who Clevo is... and poor Compal!
 
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