There's a big problem for Apple: the world doesn't end at the US border (as surprising as it may sound for some people).
I'm sorry, but I still see very difficult to justify a 1900 euro MBP versus a 600 euro HP or DELL if all I'm going to do is check my email, browse the internet and watch some videos. Because, and that's an absolute truth, most people don't use their computers for work,a nd even if they do, they use Office-like programs and little more. You don't need a Mac Pro or MBP for that.
If you are a gamer and you are ready to pay the extra price (instead of buying a PS3 or Xbox or whatever which are actually designed for that purpose), again Apple doesn't offer the right product anyway.
I'm European, and all people I know have computers at home, but no one owns a Mac. Only some of them use them at work. I work in Science and 10 years ago you couldn't see a PC in a lab: only the new PowerPC G3s were there (still one working in my former lab). Nowadays I would say is 50/50 and the tendency is to reduce the number of Macs, at least in some countries, and leave them for specific tasks. You have to do very specific things like Image/video/sound editing or use very demanding software in order to see a clear difference.
This was a ridiculous post - what is at all different about the US market situation with Apple five years ago and this statement other than using euros instead of dollars. As we've gone over on this forum time and time again, the "cost difference" argument is simply a fallacy born from a 1998 understanding of mac products. If you factor in ANY level of quality, Apple computers are tremendously more cost effective than any PC on the market. Sounds like sour grapes that Apple has limited interest in European marketing right now.