sources, please.
according to 1stock1.com, aapl returned 5.42% gain in 2013 and 31% in 2012.
That's not the time frame I referenced. Since Apple's high point in 2012, Apple is down 20%. Google is up 70% since then, is at their all-time high, and still on the rise. I'm not saying the company or the products are better, but the stock IS performing much better. I was only responding to another poster who brought up stock price as evidence that a hardware model is better than ad sales model. Whereas the opposite could be inferred by that metric on its own.