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Apple's Unwillingness to Share User Info Said to Hinder iAd Sales

Well, good for Apple!

Just when I start to get annoyed with Apple and their insulated ecosystem approach, they go and do something pro-consumer like this. Dang.
 
Mockenrue said:
That's not the time frame I referenced. Since Apple's high point in 2012, Apple is down 20%. Google is up 70% since then, is at their all-time high, and still on the rise. I'm not saying the company or the products are better, but the stock IS performing much better. I was only responding to another poster who brought up stock price as evidence that a hardware model is better than ad sales model. Whereas the opposite could be inferred by that metric on its own.
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The gamble market is never a true measure...
 
locoboi187 said:
Good. I don't want a lot of my info shared :p
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And this will become more and more relevant down the Apple road map, when we see health tracking, iTV, auto and home automation. No one would give Google the keys to their house.
 
osaga said:
And this will become more and more relevant down the Apple road map, when we see health tracking, iTV, auto and home automation. No one would give Google the keys to their house.
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And atleast I will trust apple with the keys... And I'm so sure Apple will never misuse it... :)
 
Apple, Not Google

...and, Apple, if you STAY with that approach, I'll STAY with you!
 
Mockenrue said:
A fair point. I did cherry pick for emphasis, but recent stock trends favor Google. Would anyone dispute that?
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Depends on what you mean by "recent" and how much significance you want to put into "stock trends". If only the market were so predictable. :)

Since the end of June 2013: GOOG up 37%, AAPL up 40%

But there is no reason to arbitrarily limited the discussion to "recent" trends.
 
Of course this is what happens when you compare a company that makes money selling hardware to companies selling advertisements. Apple is walking a fine line here and doesn’t place advertisers before their primary clients (the customers). The Apple brand would be diminished should they go all out on ads like Google/FB/Whatnot.
 
osaga said:
And this will become more and more relevant down the Apple road map, when we see health tracking, iTV, auto and home automation. No one would give Google the keys to their house.
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Google's already going to be watching from the secret hidden spy cams going in the Nest thermostats! In all seriousness, be careful what you wish for. If companies were forced to stop sharing our information, prices would go up, services would be killed, and companies would go under.

For example, one of the reasons why record companies license their music to Spotify (despite lousy payoffs) is the analytics data they get back. Take that away, and Spotify would lose a significant chunk of their music library and/or prices would sky-rocket. I'm sure the same could be said for Netflix.
 
Why would the advertisers even need this information? Isn't the point of the service that Apple takes care of targeting the ads to the most appropriate audience.
Afaik Google doesn't give away information about individual users either.
 
If anyone here is in advertising or marketing, kill yourselves. - Bill Hicks

I think this quote somewhat applies here because Apple is trying to prevent this type of behavior.
 
Apple earned $258 million in U.S. mobile-ad revenue in 2013
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That might be a tidy sum for some companies, but at Apple, a quarter of a billion in revenue gets you no attention.

For comparison, the App Store made over $10 Billion in revenue in 2013.
 
This news is encouraging.

It's more apparent than ever that companies have a hard enough time protecting personal user data that is 'secure'.

I'm not promiscuous with my data and don't want any company whose services I use to be either.


.
 
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boy-better-know said:
I work in digital advertising and I can tell you it's pretty frustrating when trying to put a mobile campaign together for a client and not being able to properly target users based on certain demographics. Its much harder to successfully target people who use Apple devices.
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Good.
 
"The company is said to be "downright stingy" with the information it shares, too slow at developing ad products, and "too reticent to foster relationships."

The people/company saying this is the exact reason why I wouldn't want my personal info being sold to these idiots.
 
BaldiMac said:
Depends on what you mean by "recent" and how much significance you want to put into "stock trends".
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That was the whole point of my post in the first place. Somebody suggested that Apple's stock price was evidence that profit from hardware sales was better than ad sales. The ONLY point of my reply was to say that stock price isn't the first place I'd turn for evidence in this argument since Google has outpaced Apple in the YTD, 1M, 3M, 6M, 1Y, etc. Go back two years from today, and Apple is relatively flat (+8%) and Google has doubled (+100%).

The stock market is all about growth. Growth is all about recent and future. The trends indicate that banks, hedge funds, and investors believe that Apple's growth is slowing and Google's is growing. I'm not saying they are right or wrong. I'm only saying that I wouldn't use the stock price to argue that an ad sales model isn't as effective as a hardware sales model.
 
This is why I stick with Apple. Because even though there's realities of the business world, Apple takes the highest ground for their customers. Sure they market stuff like pixie dust and unicorns, but at least everything they do is rooted in a moral framework. What I just learned is that it seems the whole industry is basically just looking to suck the blood of your personal information and that it almost seems insane to NOT do it. Well, here's to the crazy ones I guess....
 
boy-better-know said:
I work in digital advertising and I can tell you it's pretty frustrating when trying to put a mobile campaign together for a client and not being able to properly target users based on certain demographics. Its much harder to successfully target people who use Apple devices.
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Good. Because absolutely no one on the receiving end of any kind of internet advertising wants it.
 
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