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macrumors bot
Original poster
Apr 12, 2001

Newly discovered references to the iPhone 14 Plus as "iPhone 14 Max" on Apple's website suggest this was the name originally intended for the low-end 6.7-inch device before the company changed its mind at short notice.


As spotted by the Dutch blog iCreate, in two instances on the company's website, Apple refers to the iPhone 14 Plus as the "iPhone 14 Max." Firstly, in a support document that helps users identify their iPhone, the image of iPhone 14 Plus models in five colors is named "iPhone-14-Max-colors."


Secondly, on a page that provides compliance and regulatory information for the company's products, Apple plainly lists "iPhone 14 Max" with the iPhone 14 Plus model number, alongside the iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max.


The iPhone 14 rumor cycle widely referenced the lineup's larger low-end model as the iPhone 14 Max. It was not until a week before Apple's iPhone launch event that a leak suggested it would be called the iPhone 14 Plus instead, re-using the "Plus" name for the first time since the iPhone 8.

The 6.1-inch iPhone 14 and the 6.7-inch iPhone 14 Plus share the same features and cameras, with the latter model featuring a larger screen and battery. Apple may have felt that the "Plus" name was better suited for a device that offered all the same features as the smaller variant but in a larger form. The iPhone 14 Plus became available for pre-order earlier this month and will begin arriving to customers on Friday, October 7.

Article Link: Apple's Website Suggests iPhone 14 Plus Was Originally Going to Be Named 'iPhone 14 Max'


macrumors 68020
Apr 28, 2003
I thought they removed ‘plus’ phones because they have a bunch of ‘+’ subscription services?


macrumors 601
Apr 2, 2008
New York.
It’s time to consolidate the lineup and names.

The Macs use Pro and Max chips, but no Pro Max.

They should do an iPhone Pro (smaller), iPhone Max (bigger) and an iPhone Ultra (high end).

They definitely won’t do that lol, but we’ll see.


macrumors 6502
Apr 29, 2014
As much as I like Apple, their naming devices department needs an overhaul…
I concur, but in 3 years everything under the sun will be called ultra just as so many products picked up the pro, plus, and max tags.

It seems as though marketing execs see Apple’s products selling well and say, ”well, if it worked for them, then it will work for us.”


macrumors 6502a
Aug 26, 2012
It’s time to consolidate the lineup and names.

The Macs use Pro and Max chips, but no Pro Max.

They should do an iPhone Pro (smaller), iPhone Max (bigger) and an iPhone Ultra (high end).

They definitely won’t do that lol, but we’ll see.
But why?

A product lineup is an evolving, moving thing, as are product names. You don’t reach some static state of completeness with everything all aligned.

Why does it all need to be consistent?
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Mac Fly (film)

macrumors 68000
Feb 12, 2006
Still waiting for a genuinely miniature iPhone... smaller than the not updated "oh, it's not really mini" iPhone mini. Frankly, there's room in the line for a 5" mini (a small phone) and a 5.6" regular. Big iPhones are not for me. Us small phone lovers want one that disappears when we pocket the thing—a phone you don't want to spend your entire day staring into.

Screenshot 2022-09-29 at 12.20.19.png


macrumors member
Jun 3, 2014
Who’s Max?

Seriously just go with screen sizes, iPhone (6.1”) and iPhone (6.7”). They’re the same device.

Yep, I agree. It works for Apple Watch (41/45mm), iPad Pro(11"/12.9") and MBP(14"/16")... I don't know why the iPhone needs an extra modifier for its sizes.
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Born Again

macrumors 68040
May 12, 2011
According to my source the original original name for the iPhone 14 plus was the iPhone 14 Maxi Pad.

Apple felt the name would have confused some buyers.
  • Wow
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