Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Plus Pro Max Ultra next year? The ultimate iPhone ever?

It's got ELECTROLYTES!!

Screen Shot 2022-09-29 at 7.49.01 AM.png

At some point the names collide. You knew it had to happen sooner or later.

Now they need to offer a 15 Pro Max Lite...
 
  • Like
Reactions: Feyl
What would you call them? (serious question)

Years ago I ran into a product that had a 'professional max', and a 'max professional' version. The 'pro max' was supposedly aimed at commercial users, and the 'max pro' was aimed for residential users, as I remember. If you think about it in a rather obtuse angle, it almost sort of makes sense. Almost. I laughed. What else could I do. No I didn't buy either.
 
I see these comments all the time but no one ever offers up any suggestions!

And people go to university to learn to do that as a profession. Weird. And most of it is psychology. There were likely meetings over the reaction to those names and if they portrayed the 'feeling', impression, that they want to impart on customers.

Like 'packaging'. There are university programs in packaging, all to teach how to come up with packages for us to open. It's also rather physiologically driven. There is an emotion that is generated by opening 'new stuff', and companies want to amplify that feeling.
 
Tim Apple did it so Prosser is forced to shave rest of the hair on his body.
 
  • Haha
Reactions: Madhava
Still waiting for a genuinely miniature iPhone... smaller than the not updated "oh, it's not really mini" iPhone mini. Frankly, there's room in the line for a 5" mini (a small phone) and a 5.6" regular. Big iPhones are not for me. Us small phone lovers want one that disappears when we pocket the thing—a phone you don't want to spend your entire day staring into.

View attachment 2083613
I have small hands and find the mini to be the perfect size :)
 
Years ago I ran into a product that had a 'professional max', and a 'max professional' version. The 'pro max' was supposedly aimed at commercial users, and the 'max pro' was aimed for residential users, as I remember. If you think about it in a rather obtuse angle, it almost sort of makes sense. Almost. I laughed. What else could I do. No I didn't buy either.
There are a number of possible anagrams of Pro Max:

iPhone Ax Romp
iPhone Ramp Ox
iPhone RAM Pox

That should give some inspiration for product differentiation.
 
  • Wow
Reactions: PinkyMacGodess
I see these comments all the time but no one ever offers up any suggestions!

Simply call them iPhone and iPhone Pro. Use the screen size and year to differentiate them. For example I have a 5.4" iPhone from 2021.

Using the generation number and a bunch of superlative tags is used as PinkyMacGodess is writing as I'm typing as a psychological way to generate FOMO. I wonder how much growth can be extracted from the Mac by doing the same. I suppose we will find out now that the processor model has taken on the generational number. The psychological pressure of using a perfectly serviceable machine with an M1 when the M3 or M4 models are out is going to be tough for a surprisingly large segment of the user base to bear.
 
Personally, prefer the term "Plus" over "Max". Ever since Max was introduced, it sounded so... awful. Corny. Cheese.

I used to comment with coworkers that the phones should've dropped numbers after X and done production years instead. "2021 iPhone mini". "2022 iPhone". "2022 iPhone Pro". That kind of stuff.

But then again... I don't get paid disgustingly inflated silicon valley salaries to cook up the marketing jargon.
 
How about:
iPhone 15 mini [6.1"]
iPhone 15 [6.7"]
iPhone 15 Pro mini [6.1"]
iPhone 15 Pro [6.7"]

Or iPhone, iPhone Plus, iPhone Pro, iPhone Ultra...
 
But why?

A product lineup is an evolving, moving thing, as are product names. You don’t reach some static state of completeness with everything all aligned.

Why does it all need to be consistent?
ask them lol. they’re clearly trying to have *some* consistency between product lines.

no one said they have to be static or all aligned, but it just makes sense to use certain terminology/descriptions across the board.

it’s a normal thing. having a Plus Pro iPhone and a Max Plus Mac and an Air Pro iPad wouldn’t make a ton of sense right?
 
Ultra > Max > Pro > Plus > "Standard" (no qualifier) > SE

This is the current naming scheme hierarchy. If they used iPhone 14 Max instead of iPhone 14 Plus, it would have contradicted the hierarchy (14 Max > 14 Pro).

Next year iPhones are no doubt going to be 15, 15 Plus, 15 Pro and 15 Ultra.
 
Last edited:
Steve Jobs would be turning in his grave with how convoluted the current iphone line up is. I mean two 6.1 phones and two 6.7 phones... wtf.... if your gonna release 4 models at the same time at least have some variety.
 
Max sounds like a powerful and high end device, which is not what the 14 Plus is. I believe plus is the proper name for what is essentially a blown up iPhone 13. I don't mind the name Max and Plus, what bothers me is how casually Pro was thrown around. It seems like Apple may be shifting course on that with the Apple Watch Ultra. Moving forward I don't see any new products carrying the Pro moniker. It's too late to change the name of the Airpod's Pro and iPhone Pro, so I'm content with them remaining like that.
 
These Pro, Max, Ultra, maybe even Extreme eventually... this is a really bad naming scheme. How is anyone supposed to know what's better than the other? The price!?
 
Still waiting for a genuinely miniature iPhone... smaller than the not updated "oh, it's not really mini" iPhone mini. Frankly, there's room in the line for a 5" mini (a small phone) and a 5.6" regular. Big iPhones are not for me. Us small phone lovers want one that disappears when we pocket the thing—a phone you don't want to spend your entire day staring into.

View attachment 2083613
Wouldn't a simpler solution be an Apple Watch and the smallest iPhone. That way you take your phone out of your pocket only when you want to, all notifications would go to the Apple Watch?
 
  • Like
Reactions: Madhava
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.