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I don't think apple would've worked on this unless they knew they can create a very useful and dependable tool.

The biggest advantage of a VR/AR headset that no one tapped it yet is the ability to have basically an unlimited screen estate in a tiny device. I see myself doing everything I do now on a laptop or phone with a light unobtrusive VR headset. Thinking of working in 3d software, coding, office work, reading, watching media basically with no screen limits.

This combined with a completely new (apple) way to interact with it. Think how iPhone basically introduced us to the whole touchscreen era, where before we used to interact using was 10 keys.
 
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I can’t wait to revisit this post in 10 years when it’s a major success.

It’s like going back to those posts when the first iPod was released and everyone was saying the same thing as you.

It gives me a little giggle.
Bear in mind...this is a different Apple. Tim Cook's Apple is not the Apple that has numerous product category successes under its belt. Tim Cook's Apple has launched Apple Watch and AirPods which are undoubtedly successes, but they are no iPod, or iPhone, or iPad in their attempts to invent or reinvent a category.

There is only so much Apple can do with VR given the limits of current technology, and something that is just a headset. It isn't like Apple is going to blow us away with an experience we never could of imagined. No, if anything it will be less than the best thing we can imagine.

And it may indeed be the best VR experience on the market when it launches. But unfortunately that isn't saying much.
 
I don't think apple would've worked on this unless they knew they can create a very useful and dependable tool.

The biggest advantage of a VR/AR headset that no one tapped it yet is the ability to have basically an unlimited screen estate in a tiny device. I see myself doing everything I do now on a laptop or phone with a light unobtrusive VR headset. Thinking of working in 3d software, coding, office work, reading, watching media basically with no screen limits.

This combined with a completely new (apple) way to interact with it. Think how iPhone basically introduced us to the whole touchscreen era, where before we used to interact using was 10 keys.
Sounds promising, but it has to be retina crisp, and not bouncing all over the place, and not nausea inducing. I don't see it happening.
 
"work with features like Siri"

If the new goggles will be controlled by Siri, they could turn out to be dangerous at best or embarrassing at worst. Not a good sign for their success.
I'm waiting for the same as when Pokémon Go was hot. Someone walking off a cliff
 
Computing has to move beyond screens and keyboards. I don’t know if this is it, but we won’t be carrying around laptops forever.
You've seen too many movies. There is absolutely NO path right now to moving beyond those things. None whatsoever. Touch has done nothing to reduce our dependency on those things. Neither will VR.
 
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What demographic is the main market for this?

Folks that have the cash to pay for a premium AR/VR headset and are investing in 'gaming' - and specifically Apple gaming (is that even a thing?).

And those who are interested in 'Maps'. I mean ffs. What's the point of this? To have a FaceTime call?

I think this is going to one of those pieces of tech that needs to be way more advanced a form factor before it gets broad appeal.

You need something that is as light as a pair of glasses to begin with. And that's a basic model.

You need to miniaturise the tech so they work inside contact lenses; it should feel unobtrusive.

The niche of people that like this stuff tolerate headsets if the games are outstanding and immersive. Apple have done nothing on games for decades other than fail time and again.
This is an important point. People tolerate headsets. This isn't an ideal form factor. And a huge amount of people can't tolerate the motion sickness that is associated with it.
 
I've almost convinced myself to get a Quest Pro simply for the ability to create a multi-virtual screen working environment when away from my desk, or even at my desk. I'm going to hold out for two big reasons. The first being Quest is Meta. I've used the Quest line since the "Go" and they are great for games and media consumption, but I won't be attempting to work in them. The second is simply the rumor of Apple's headset coming out which I would assume would be much more productivity-oriented and trustworthy.

Here is the general idea I'm most interested in:

 
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Thinking about it, if Apple did a deal with Microsoft (given that MS have pushed HoloLens as a business focussed AR) and actually brought out a _stunning_ version of Minecraft AR (such as was trailered all those years ago), then Apple might be on to something for entertainment. They're going to need to be able to have 2 or 3 _WOW_ level games and one or two 'prosumer' services.

They're going to need to have something that consoles or a PC + headset cannot do, whether by software exclusivity or by Apple's ecosystem.

but it's going to be so, so expensive. Simply saying they have the highest resolution / best quality screen to be able to watch movies on Apple TV like being in a cinema, isn't going to cut it if the devices costs 6k+.
 
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A few predictions and guesses:
Apple Music (concerts in VR with spatial audio)
Apple TV VR tie-ins (e.g. walk around the set from Severance in VR)
Sports (maybe a tie in with NFL Sunday Ticket with VR from the sidelines), MLB, Major League Soccer
 
However this turns out, I suspect any interest I have in such a product and related apps will be suppressed by my inability to justify its purchase.
 
The biggest advantage of a VR/AR headset that no one tapped it yet is the ability to have basically an unlimited screen estate in a tiny device. I see myself doing everything I do now on a laptop or phone with a light unobtrusive VR headset.
I think Apple's "killer app" for this thing might also be better awareness than with normal vision. Enough neural-engine assistance and this thing might effectively have "night vision".

They don't expect you to wear it all day, but while you have it on, they'll likely brag that you're not taking any visual compromises, compared to the Quest Pro where the cameras are depth-accurate but blurry.
 
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I can’t wait to revisit this post in 10 years when it’s a major success.

It’s like going back to those posts when the first iPod was released and everyone was saying the same thing as you.

It gives me a little giggle.
The same giggle I get when I compare your post to your signature...
 
Gurman previously said that Apple's mixed-reality headset will focus on gaming, media consumption, and communication
I don’t believe gaming is going to be a huge part of this, and I don’t know why that keeps going around. I have yet to see anything regarding controllers for this thing. They’ve never been into the gaming market, other than Apple Arcade oddly. If they do have games on it, it will be that quality of games using hand gestures. You can’t play most serious VR games with only hand gestures. This will be geared towards “Pros” and enterprise level customers just like the recently released Quest Pro. If you’re not that, you shouldn’t spend what will likely be a high price (~$1500). Get literally any other headset on the market that is less than $1000. I’m an Apple diehard, but I’m pretty sure I won’t be ditching my Quest 2 for this, especially if it doesn’t have Steam support. I highly doubt they would support it out of the box.

Would I do hope is that they bring some of this tech to their other products. It would be pretty cool to control my Mac with gestures like the Leap Motion using my phone’s cameras and LiDAR.
 
I’d love to see holographic displays like Darth Vader talking to the Emperor or virtual people via AR sitting in the same room like a council meeting of the Jedi, everyone in their chairs.

Fun for a few minutes, but a game changer?
It needs to not be gimmicky. It needs to add to an experience. If it takes FaceTime calls to a new level it might be a hit but not if it’s $2000.

Impress me, Apple. Don’t disappoint. I do not want to am disappoint.
I think the thing with FaceTime is that video calls often are inherently awkward and uncomfortable experiences. I really have no great desire to see the face of the person I'm talking to - maybe replacing them with a VR graphic might be fun - for about a few minutes - as you say. Not all of us are so immature that we need to be gushing embarrassment as Apple always use in their adverts. I do like Facetime though, but only for audio as the voice quality far exceeds a mobile call.
 
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Computing has to move beyond screens and keyboards. I don’t know if this is it, but we won’t be carrying around laptops forever.
Consumption based computing definitely “has” to. Laptops/Desktops aren’t going anywhere but may in the future be relegated back to “work” devices.
 
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