I'm glad. I actually get more excited for OSX updates than iOS. I just hope this update is more than just superficial UI
The new annual release cycle has show most updates are cosmetic and some under the hood improvements. These updates are what we used to get with like a .5 update years back.
I just have not loved that Apple is dumming everything down to IOS levels (iWork, iLife, even Final Cut to a point...) As much as they say they are keeping things separate, that distinction is not showing imo.
As awful as Win8 is, for the first time ever, I feel like MS is actually the innovator right now. Which is a bit scary. Awful implementation, but I still think they've done what Apple should have done and could have done perfectly. Someday it will happen with IOS and OSX... the market is pushing that reality.... but either do it, or stop slapping IOS substandard stuff on osx and osx apps.
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If you force someone to buy more than one item of your product due to such a trivial thing that seems an obvious requirement for many, then all you'll end up with is frustrated customers who look at that $200 cheaper laptop in the ad that can do just that and wonder what the hell went wrong there.
Add more limitations of iOS to that and repeated business may over time go back as competitors (read: Google) play catch-up.
It's dangerous to think that Apple NATURALLY is better and more successful.
I'm not even saying this would slow down Apple's business significantly, but why add this frustration? If people are happy with a device and want to use it more often, naturally they will maybe buy more than one anyways.
Glassed Silver:mac
You are hitting the nail on the head. And this is actually already happening. The mac declined for the first time.
Marketshare of tablets is a far cry from a few years ago...
IOS defectors increase each year.... (I am a guilty party) because IOS limits the user too much, and hardware options (there really aren't any for iPhone except old models) do not exist (yet). Lots of people love the iPhone nano (your iPhone 5S is the size of most entry level Android devices now) but many don't. Why not have 3 options?
Multiple user accounts really would not slow sales. Most people want their own tablet, but how many families will buy a tablet for every child they have at certain ages?
OR... kid's tablet is at home, mom's iPad is on hand, but she doesn't want kid messing up her stuff. That's where most people need multiple user accounts.
And for the love of god, a bloody file system!!!!!!!!!!! It is really the only major thing missing that makes people want to jail break. When it comes to productivity, Android devices usually ship with a stock system now in the custom skin for the device.
The latest commercial for a Samsung tablet where the two people are doing a video conference with their boss rings very true. One can look at the spreadsheet and conference, one cannot. iPads need this level of multitasking.