That's apples problem, no one ask for this VR/AR device, zero killer apps
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AR/VR Headset Rumor Recap: 10 Features Coming to Apple's Next Major Product
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People said “it’s just a big iPhone.”
As it turns out, that’s what people wanted. An iOS device that was large enough to actually take advantage of the interface.
A headset? There’s zero precedent for that at Apple. iPod > iPhone > iPad is a logical progression of products. This headset has no such background.
Ultimately it’s bound to be a niche product. It simply isn’t possible for something like this to become ubiquitous like iPhone. There are far too many fundamental barriers to the whole concept. We’ve been over most of them. People don’t want to wear things on their faces. People don’t want to wear a battery pack around that’s going to run out of power several times a day. People won’t want to wear some around-the-head type band that will mess up their hair. The list goes on.
This thing is barreling directly towards Newton status. I’ve been in the Apple ecosystem since 1992 and I’ve never bet against Apple before… until now.
And no one asked for a thousand songs in your pocket (iPod), a mobile phone with a non-mechanical keyboard (iPhone), or a giant iPhone (iPad). Yet Apple produced them. Despite MR readers making those comments.
Zero killer apps? Do you seriously believe Apple will release their AR device with no useful apps? There will be a suite of interesting apps available when the AR device is rolled out.
And those people weren't even trying to use the iPod Touches or iPhones for productivity tasks. You can likely find posts of mine dating back 13 years, laughing at people. And pointing out that 9.7" screen on what an iPod Touch was already capable of would mean serious things. Not the least of which was any kind of Remote Data access within an Intranet environment. Due to both the weight and form factor being superior to the laptops at the time that were trying to fill the same roll.
For me it was being able to do Apple Remote Desktop and IT by proxy to a desk-bound Admin Mac in 1:1 laptop school. Hospitals and similar jumped on board almost immediately.
Which was the difference with the iPad. The iPod/iPhones already had clear use case, if only their screens were bigger. And then we got bigger screens.
I haven't yet seen anyone come running out with similar killer and clear use cases for AR headsets. Using an existing hardware/software platform to demonstrate what could be, if only XYZ things were added or improved. Now I'm an optimist on this, I'm keeping an eye on the LOWER and MID zones of the range. I don't think this is dead tech yet, the way "3D TVs" and Blockchains are. But it isn't making the transition from industries that are trying to use it, to the home, the way Personal Computers did. People aren't trying to sneak their VR/AR headsets home to keep using them. Or quietly taking "surplus" units when they get replaced.
People love clinging to that rumor, for the better part of a year now, so they have a reason to proclaim it a fail.
Heh...a RUMOR.
I think the aggregate of high quality functionality will be so much better that it will be a product worth existing.
Or, I hope so. Atleast it is a technology with more promise then what 2d tech can do currently. I hope I am alive to see a good portion of it.
Or, I hope so. Atleast it is a technology with more promise then what 2d tech can do currently. I hope I am alive to see a good portion of it.
Yes. I fully believe Apple is 100% capable of shipping 0 useful applications. They did it with the iPhone. The killer feature was it being a Phone and an iPod, so music and a bigger screen than ever before for mobile video watching. It took 3rd parties to bring the serious uses. First with web-apps, and then when the OS was opened to native applications. The history of iPhone OS and iOS is littered with 3rd parties paving the way, and then Apple cutting their legs off with their own 1st party versions.
If the first "useful" app isn't an app for making more AR/VR apps, that will be a problem. How's https://developer.apple.com/augmented-reality/tools/ going for Apple? Especially Reality Composer.
I wouldn't bet against Cook at this point his career. $3,000 at launch means mainstream within 7 years when prices come down. 9 in 10 teens will be wearing it and the other 1 in 10 will be wearing Samsung's clone of it.
Thanks for that great financial advice. Any other advice you feel the need to provide people whom you do not know?
Glad you are so wealthy. Thanks for sharing.
They also said it about the Apple Watch, the iPhone, and many other products. I have no idea if this will be successful, but I ignore all those who claim they know the success or failure of products they have never seen.
Exactly what was said by the market research firm hired to evaluate the Walkman, and they got it just as wrong. While I understand you have no vision and I have no idea if this will be successful, but I at least think judging it based on rumors is a bit silly.
Go back and look at the claims for the price of the iPad (over $1,000), the Apple Watch and even the Apple Watch Ultra. The rumors are usually more accurate in discussing specs than they ever are on price.
Again, I have no idea if this will be an interesting product to me, but I am not ready to declare its death without seeing it.
Prediction: when it’s announced, most of us won’t be wowed by it. We’ll think meh. It’s kinda cool. Not really for me but neat ideas packaged in there. Then by version 3 we’ll have to have it
happened with me and the Apple Watch
happened with me and the Apple Watch
I know multiple killer uses and am actively creating for them. So far the solutions we have created are blowing peoples socks off [shown in private demos]. So yep, just wait and watch this space. Its game changing technology.
I should add I have not used or know anything more than anyone on this site about the apple headset, but purely from what we are doing in XR and imagining how the Apple headset will make it even better.
Beyond bored of reading the negativity on this site.
I should add I have not used or know anything more than anyone on this site about the apple headset, but purely from what we are doing in XR and imagining how the Apple headset will make it even better.
Beyond bored of reading the negativity on this site.
Going to be interesting to watch the announcement, but if it is 3000$ I’m not a potential customer, valve index was already expensive enough.
I’m waiting a bit longer for the tech to mature, and would really like to see some like nreal air glasses, but for windows.
I’m waiting a bit longer for the tech to mature, and would really like to see some like nreal air glasses, but for windows.
I always find it funny when "big iPhone" is supposed to be some kind of egg-on-face inaccurate prediction. The first iPad effectively was a big iPhone. And that wasn't even really a problem. Later on, as it gained more "computing" power, it went far beyond "big iPhone" status, but it's still functionally "do more with iOS". It's in between a phone and a laptop and a computer substitute for many. Just as the iPhone incorporated the iPod's functionality.
The headset is a completely new category that can't be directly compared to any existing Apple products. Predicting its success or failure based on past Apple products isn't even really possible. Its success will depend on how useful it is and whether it can replace tasks done on other devices. It can "blow away" in a demonstration. Many other headsets have done the same, and they've been relegated to forgotten Christmas gifts. It needs to do more to have lasting power.
No controllers in the box would be a bad sign. Without an easy way to port existing VR experiences (games), this thing will have a rough start.