Are the people who buy AppleCare+ simply to go naked going to ruin it for everyone?

[lordofthereef]

No business prices things whatever they want because they can. They want to sell as many AC+ as possible.

The price things at what the market is willing to pay. If the market is willing to pay more, they will increase the prices, because they can. See?

I never stated they price it "whatever they want". They could easily have left the prices where they were without bankrupting their company. They saw an opportunity for more profit and less loss and took it. Because they can... If overnight AC+ sales dropped there would be an analysis as to why. If it's deemed that increase in deductibles was the cause, they would likely drop that back down. Because they can.

 

[Y2JDMBFAN]

Yes but I hope you're not paying over retail.

Only paying about $75 over retail with tax...I figured I would spend at least that much between time and gas trying to find what I wanted...

 

[OneMike]

No, iPhone component costs have been consistent starting around $199 each year and this is also reflected in retail/subsidized prices. The middle trim (currently 64 GB, formerly 32 GB) has been consistently $299 subsidized.

I'm not talking about sale price. I'm talking about the actual cost of parts. As in iPhone 6 Plus display vs iPhone 4S display price, etc.. Also factoring in repair process and Labor time. As designs changed it's more involving and time consuming to take apart the iPhone. etc..

 

[wildonrio]

For those who have used AC+, if you drop the phone and the screen doesn't break, but aluminum gets all scratched up and dented, will they replace it or that just considered cosmetic?

 

[carjakester]

by the time they replace a device they are already paying 180 dollars, which I'm sure apple is still making a hefty profit on. these things can't be that much to make.

 

[JayLenochiniMac]

I'm not talking about sale price. I'm talking about the actual cost of parts. As in iPhone 6 Plus display vs iPhone 4S display price, etc.. Also factoring in repair process and Labor time. As designs changed it's more involving and time consuming to take apart the iPhone. etc..

I was talking about the actual cost of parts, as known as component costs. They jacked up the AC+ replacement price to $79 last year, way before the iPhone 6+ came into existence. The component costs have been consistent yearly starting around $199. They've been changing the design every other year so that's probably already factored in, as are the repair process and labor time.

They did raise the out of warranty replacement price of the 6+ to $329 though.

 

[kerrikins]

I don't think that it's right to try and put blame on customers for simply wanting to use their phone as is. It's not being 'irresponsible', it's simply another manner of use.

I have more of an issue with people deliberately cracking their screens or whatever to get a replacement than I do with people simply deciding they want to use the phone naked.

 

[macbd]

You can chose. Pay the $79 and it counts as one of your two replacements - and they give you a totally new phone. Pay $129 and they literally take your phone out the back and change the screen and give it back to you.

Thanks. That makes sense. And I have a little more caffeine in my system now too.

 

[Sikh]

I got applecare+ so I can run naked because I want to run naked. I added a glass screen protector and I'm set. I believe if I'm spending so much money on a phone, I should take better care of it. Running naked is my way of proving to myself I'm taking care of my investment. In the last 6 years of owning a smartphone, I started running naked half way of owning my 4S when I realized companies made good back screen protectors. Continued the trend with my Nexus 4. With my nexus 5 I was fully naked minus screen protector. Now with my 6plus I'm fully naked except the glass screen protector. Mainly I got AC+ incase that 1 time happens where I do drop it. But most its incase a friend or gf drops my phone. It'll be easier to ask for $79 + tax and not $200 + tax from them.

 

[phillytim]

Great points to know, if what you are saying is true about Apple essentially making out with tons of money, regardless of how many AC+ claims are made.

But there comes a point where a person just has to to treat their purchases responsibly; especially with something that is so thin that it should be given a little extra protection of a hard, svelt case to protect it from scratches and bending. It's just common sense, in my opinion.

I'd rather run iPhone naked too; but I also don't want to risk being without my device, going through the hassle (albeit easy) of replacement; plus, I'd rather use that $79 on something else, especially compared to a $20 case that could have saved me $59...which could be a memorable, life-enhancing time out with family or friends.

It is suppose to be put in a case? Then why does Apple even bother making it look visually appealing?

This place is funny. People fired up claiming that Apple is the best ever and makes the most beautiful phones, but they need to be put in a case, and now the consumer shouldn't expect to put a 6 plus in a pocket without damage. Nothing screams premium like needing a case and a holster to go about your day.

It is just a phone. Apple is just a company. Everything they do is about the bottom line and shareholders, your are delusional if you think otherwise. They don't carr why you are making claims on AC, they have actuaries that have done all of the calculations. They MAKE money on AC+.

 

[HelloMikee]

I've never had apple care plus but now considering it. My iPhone 5s was dropped twice without a case. It had small dents on the corners and bestbuy wouldn't take it as a "good" trade in. They listed it as poor.

I had a hard time getting buyers on CL as well. The lens in the camera also had a little dust in it (didn't effect pic quality though)

Luckily I sold it to gamestop for $284 cash.

With Apple care+, could I have paid $79 to get a new replacement 5s?

 

[wntrwhte]

I have applecare+ solely for the convenience of being able to get a warranty replacement anytime I need one.

After an incident last year where my phone decided to stop charging while in the Denver airport on my way to Las Vegas for a week long conference, where I spent about 10 hours at the Verizon store and trying to limp along with an inductive charger waiting for a replacement, only to drop the replacement phone immediately after getting it and shatter the screen, I am over it.

I jumped ship to apple solely for the convenience of being able to talk to a live human and leave with a replacement when something happens to my phone. Worth $100 to me.

 

[Skittlebug]

I always see people on the forum saying "Go naked! Just buy AppleCare+ and do a replacement at the end of 2 years" instead of simply buying a case to protect their phone.

Apple recently increased the price of replacements from $49 to $79 per replacement. I assume that this was because Apple created AppleCare+ for a different reason (as insurance for when people genuinely damage their phone, and not simply for people to get a brand new replacement for cheap).

Since more and more people were simply buying it for reasons Apple didn't intend for (simply to go naked and get a replacement right before 2-years are up) and driving the cost up for Apple, they raised the replacement price.

It's kind of like car insurance, if everyone bought car insurance thinking "You know what? I'm just buying car insurance so that in two years time I can smash my car and get a brand new replacement!" then the cost would rise tremendously.

I'm curious though, when these people who simply buy AppleCare+ to go naked (knowing ahead of time they will get a replacement) cause the replacement prices to continue increasing, at what point would AppleCare+ become too expensive and no longer worth it for you?

I don't think there are very many folks doing this. There are A LOT of folks who don't even get AppleCare (which shocks me) and for those that do I have a feeling that they aren't going to be using a phone that is 2 years old (with regard to technology). Those that are willing to use a phone for 2 - 4 years are not likely to purchase AppleCare. (I realize this is all opinion since I have no studies to back any of this up. Are there any studies out there about the demographics of folks who do by AppleCare? I think that would be interesting.) As far as "going naked", I don't see why going naked is considered irresponsible. I prefer to keep a case on my phone because I can't stand it to be scratched and dinged but a device should be able to stand up to normal use without a damn case. That being said, if you are like my hubby who does physical labor which means the phone gets dropped or bumped a lot then that does not qualify as normal use and in that case I think a case is needed. Bottom line, I don't think that going naked and using AppleCare to replace a phone when damaged from normal use is abusive.

 

[gtstricky]

Apple sells millions of phones.
I probably know about 30 close friends that have iPhones. None of them have done what you are talking about (that I know of). Only a few even have AppleCare.

Apple's net profit for the last quarter was $7,700,000,000 (yep... $7.7 billion)

The net cost for apple to replace a screen and case before sending it back out as refurbished has got to be almost nothing, at least a lot less then $100.

There will always be people that utilize the coverage to the fullest but many people never use it at all.

FYI... I never use a case and have never bought AppleCare.

 

[JamiLynee]

That's your opinion, not mine.

For me a company simply does things for profits, AppleCare+ is supposed to be a money maker for Apple. It's not a charity.

I believe that if Apple wasn't making enough because too many people were buying it to simply go naked and pre-planned to get a replacement (instead of customers simply protecting their phone with a case and having AppleCare+ for emergencies) then that's why they upped the price, and will continue to do so, to counteract the rising amount of people not 'abusing' the idea of AppleCare+ insurance.

Unless you are actually looking at their books, I don't think you can say either way on both opinions here.
[doublepost=1509149287][/doublepost]

Excellent idea

I think that would be great. I wish Apple would do this. I personally can't stand those who simply buy it just so they can go naked, smash their phone a day before their 2-year warranty is up, and get a new replacement for $80. Just seems very wasteful and self-centered (causing costs to rise for others by abusing the system) to me.

Also, I don't think people smash their phones on purpose. Life, accidents happen.

 

[MisterMillz]

Unless you are actually looking at their books, I don't think you can say either way on both opinions here.
[doublepost=1509149287][/doublepost]
Also, I don't think people smash their phones on purpose. Life, accidents happen.

No disrespect, but you’ve pulled up a thread that is over 3 years old

 

[JamiLynee]

No disrespect, but you’ve pulled up a thread that is over 3 years old

And you're replying. Checkmate.

 

[OneMike]

I buy Apple care for my kids. Other than that a waste of money.