I wouldn't go as far to say I'm "done with Apple", but after the event yesterday I can say for certain that I'm extremely disappointed. In my opinion, the iPhone X isn't even close to being "cutting edge". I'm unimpressed with Face ID - in fact, I don't ever want that to be the way my phone unlocks. I realize you can turn that feature off, but why drop $1000 on a phone and pay for that feature only to disable it? The notch at the top of the bezel is hideous and goes against anyone seeking a sleek look. The iPhone 8 and 8 Plus really only give you wireless charging, a bit more speed, and a glass back. And if you want to use wireless charging, you have to drop more cash.
The final thing that bugs me - the thing that bugs me the MOST - is the removal of the 128GB option. Apple is decidedly cornering their consumers into spending more money. They know that most folks will choose to upgrade their storage instead of downgrade it; in turn, people spend significantly more money on the 256GB version. This is a tactic they've deployed for years, but it's never really bothered me so much until now - coincidentally, the same year they hit the $1000 mark for their flagship model of iPhone. I need more than 64GB but less than 256GB. Apple clearly doesn't care about people like me; they want the cash. It's completely aggravating.
In my opinion, I think it's time for Apple to go back to the basics. I might be doing that myself -- I'm SERIOUSLY considering a 128GB iPhone SE to replace my 128GB iPhone 7 Plus. I wanted to downsize this year, but nothing in the new lineup is overly appealing to me. I love the 4" form factor of the SE, it's got a 12MP camera, a fast-enough processor, iOS 11 and 128GB of storage. No real bells or whistles aside from Touch ID. I've been using a 5S for the past week while I attempt to sell my 7 Plus and, despite the slowness of the A7 chip, being able to one-hand my phone again feels GREAT. Lots to think about.