I'm curious what people are doing regarding the watch. I'm just not really sold on the watch. I don't really see what it does for me when I have an iPhone in my pocket. I'm also watch collector too and fail to see this is as much more than a disposable temporary gadget. (I don't mean for that to sound like Steve Ballmer when he blew off the iPhone!) It's hard to want to take off a real watch to put this on. Despite all of that I want it but can't get my head around buying it.