If you want to split hairs, the rational buyer will choose the option that best fits his needs at the price he is willing to pay. Don't assume that's always (or even frequently) compute power per dollar (aka bang for the buck).
If you go by their marketing, Apple seems to have figured out that a substantial portion of the buying public really doesn't care what's under the hood; instead they care about what they can
do with the product and how it will affect/enrich their lives. It's also fairly obvious that Apple isn't particularly concerned with the value customers, leaving that segment of the market to the other vendors. Additionally it's evident that Apple doesn't particularly care about the propellerhead fringe that concerns themselves with what particular lakes should be built into stuff.
It's probably due to your posts where you state your individual opinion as sweeping generalization, particularly where it puts others in a poor light as I outlined above.
Hey deeddawg, I'm done discussing this any further with you, but heres my last point.
I did not make a sweeping generalization. For Apple the MBAir was their best selling notebook till last year, now that title has been taken by the rMBPro. The best sellling rMBPro is not the 15 inch, however the 13 inch. The MBAir and the rMBPro 13 represent balance for what a consumer can attain. Most individuals go for that balance. Its evident in sales. When the MBAir debuted, everyone was in awe of it. The early adopters bought it immediately, however the average buyer, waited till price came down and the value of it went up. Thats why the initial MBAir did not sell well, until they improved its power from intel core 2 duo to core i chips.
You argue that Apple does not care about the value customer - a sweeping generalization in itself, that is simply not true. They've just released the iPhone SE for the matter.
From what I've gathered, you and the other posters talk about upgrading their computers every year. You have primary, secondary, even tertiary devices at your disposal. You are an extreme minority of buyers...the average buyer (middle class family, college student, working professional, young adult, retired folk) does not expect to update their computer at the same frequency as their phones; they want longevity out of these devices. Walk into an Apple store today, ask the expert for their opinion on their best device for an average Joe, they recommend the Air or the Pro. I've seen it happen multiple times.
You buyers are risktakers that buy a first gen device, upgrade within 1-2years. You do not represent the average buyer. The average buyer, who drives sales for major corporations, buys things they get the most out of. They want fast computers, good design - because thats what they think defines a good machine. An average buyer looks at the rMB 1.1 gHz and the rMBP 2.7 gHz...and at the same price point will go for the faster one. Thats their mentality and its evident in product sales.
The average user has been taught their whole life that more processing power, means more speed, meaning better. At the same price point they will go for the faster device.
People who can accept that for their needs 1.1 gHz is fine for them over 2.7 gHz, at the same price point, are a minority. You do not drive sales, the average buyer does. They way you think, clearly indicates you are not an average buyer and clearly dont understand them.