intel charges $300-$500 (volume price) for CPUs that Apple uses. The iPad Pro — with a faster CPU and GPU — is sold for $799, and that includes everything else. I suppose you can imagine how much money Apple would be saving per unit. I suppose they will be able to increase their margins while simultaneously dropping the price by $200 or so...
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ARMacs prices?
- Thread starter robertosh
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I think you've brought up a good point, there.
Pricing to not only help the transition but to get that Mac ARM installed base to incentivise developers to join the Mac ARM train.
Expensive. Affordable. or Cheap.
The one in the middle makes sense.
25% off would restore them to their former prices of affordability from years gone by.
You know...
...when you could get an iMac at £595, £695, £799, £999 etc.
Or Towers in the £1300-£2k range.
Or a Mac Mini at £499.
There's a chance to get real marketshare from Windows here.
And take the 5million in sales per quarter up to 6, 7 right upto 10 million a quarter. There's alot of people who just can't afford Macs as they are currently priced.
A price drop of the 4k iMac £1250 uk. To about £999. Would be a start for the 24 inch iMac ARM.
Azrael.
Nozuka, OEMs don't pay anywhere near the price listed on the ARK. 10th Gen Intel CPUs start at under $100
If the entry level Macs (eg MBA) can just share the vanilla A14X with the iPad, I think that will translate into relatively significant savings, they don't list the retail price of the i3-1000NG4 but going by other chips probably around $280 (Probably a bit less for Apple) whereas the cost of an A series is meant to be in the $40-60 range all in (incl R&D etc; maybe a bit more for the AX chips, I couldn't find a source there).
That's probably enough to revive the 12" MacBook, but as a direct replacement for the 11" MacBook Air at its price of $899 if the lower power consumption means they can also ditch the expensive terraced battery for cheaper standard shaped cells. So the cheapest MacBook does get a bit cheaper, but its not a direct price cut to the 13" Air (maybe other specs get a bit more generous again instead?).
For completely custom Mac chips, the greater complexity and smaller economy of scale probably erases the savings to a large degree so I wouldn't be expecting huge savings on the more expensive machines. One final consideration is for machines with dGPUs - that's quite a colossal saving ($200+ straight out) if it can just be deleted because the iGPU is beefy enough to replace it in all but the most powerful machines.
That's probably enough to revive the 12" MacBook, but as a direct replacement for the 11" MacBook Air at its price of $899 if the lower power consumption means they can also ditch the expensive terraced battery for cheaper standard shaped cells. So the cheapest MacBook does get a bit cheaper, but its not a direct price cut to the 13" Air (maybe other specs get a bit more generous again instead?).
For completely custom Mac chips, the greater complexity and smaller economy of scale probably erases the savings to a large degree so I wouldn't be expecting huge savings on the more expensive machines. One final consideration is for machines with dGPUs - that's quite a colossal saving ($200+ straight out) if it can just be deleted because the iGPU is beefy enough to replace it in all but the most powerful machines.
Apple loves its price points. If switching processors reduces Apple’s costs, I expect the savings to be pushed into new features like mini-LED screen, or adding LTE functionality (licensing cellular patents isn’t cheap), USB/TB4, or something else in an order to entice users while keeping the same retail prices on their computers.
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ASP is around $300 per cpu per intel's financials and Apple never uses the cheaper intel cpus.
I expect 100-200$ dollar price drop max.
I mean at the end of the day I don't expect any price drop at all, especially when Apple brings out big numbers on the performance side of things to the table.
I mean at the end of the day I don't expect any price drop at all, especially when Apple brings out big numbers on the performance side of things to the table.
I really doubt this. If Apple beats Intel at performance and energy efficiency, why would the MSRP go down? If it's cheaper to produce per unit, profits go up. Apple also needs to recoup billions of R&D expenses as quickly as possible. Long term, keeping the price the same or raising it allows them to make more profit. Do you think cutting prices takes precedence over profits??
Why the heck would Apple drop the price? Why would they leave margins on the table?
Apple is coming from a position of technological strength. These are fast processors. When they used Intel, consumers could cross shop between a PC and compare price/performance. With A14-based Macs, consumers cannot get A14 performance elsewhere. Why would they lower the price?
Apple is coming from a position of technological strength. These are fast processors. When they used Intel, consumers could cross shop between a PC and compare price/performance. With A14-based Macs, consumers cannot get A14 performance elsewhere. Why would they lower the price?
Sales come naturally from well-designed, high performance products.
Don’t remember 25% cheaper Macs on the PPC->Intel transition
I think any savings Apple sees on Apple Silicon over Intel CPUs and AMD GPUs is going to be offset by the increased price of miniLED displays and whatever other QOL features they put into the new ARM mac products (1080p camera, T3 chip?, I imagine there’s a bunch of other stuff), so it’ll be the same end price for the user.
I would say Apple would keep the existing price points or they risk devaluing the ARM machine in the eyes of consumers. They can make the machine better value of course, with universal binaries coming back I expect generous base RAM and storage. The 16gb RAM and 512 ssd look like good base figures.
As mentioned already we should expect miniLED to be one of the headline features to get people to buy ARM macs.
As mentioned already we should expect miniLED to be one of the headline features to get people to buy ARM macs.
They didn't double the price of ram on that machine. They mistakenly discounted it and corrected it to the same price as the previous generation's upgrade.
Current ASP according to Intel from their financials is around $300 per cpu so while it's easy to speculate on what deals OEMs get from intel, we know they're paying an average of $300 per cpu. Retail sales are tiny compared to OEM sales so that doesn't change ASP much. There is no such thing as buying a retail mobile cpu from intel. Bulk of intel sales are for lower end cpus in laptops which drives the ASP down. Apple doesn't use any cheap intel cpus so based on ASP they are paying more than $300 for each cpu.
I'm not sure how you can even come close to being certain when Intel lists Atom processors for $30 and Xeons for $13,000.
Not to mention Intel is infamous for their heavy rebate schemes everywhere from Japan to the EU, which has sparked lawsuits globally.
Which Apple doesn’t participate in. You can tell because there are no gaudy intel stickers on the palm rest of any Apple computer.
Intel lists server and consumer divisions separately in their SEC financials. ASP for server chips is around $600 per their financials.
It has nothing to do with case badges. The exclusivity rebates were designed to retain loyalty for customers who sold little or no AMD processors in their lineup.
I expect a pitch of "better performance, better battery life, same "great" price points".
They're not going to undercut the iPad pricing strategy I don't imagine, so I don't think we'll see any laptop under, say, $899. Maybe they drop some of the machines $100-200 to encourage sales and adoption, but no more than that...and that could just be on the Air, Mini, or similar to drive unit sales.
They're not going to undercut the iPad pricing strategy I don't imagine, so I don't think we'll see any laptop under, say, $899. Maybe they drop some of the machines $100-200 to encourage sales and adoption, but no more than that...and that could just be on the Air, Mini, or similar to drive unit sales.
I think for lower cost machines like the Air that would seem about right. But for something like 16" MacBooks the apple silicon also includes the GPU so the costs of a dGPU can be eliminated as well. So we may see $400-500 price cuts.
Don’t worry people, Tim will never satisfy us. He’s a salesman to rip everbody off.