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As Apple Vision Pro Turns One, Here's What's Next

Polinsky said:
Have you ever even put an AVP on? I'm going to bet NO. I have one and it is in ON way uncomfortable. 90% (research proven) of negative AVP posts are from people who have never even tried it, but are jumping on the "hate AVP" train because...
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I recommend watching this MacRumors Show episode for some perspective:
www.macrumors.com

The MacRumors Show: Talking Vision Pro and iOS 18 Beta

On this week's episode of The MacRumors Show, we revisit the experience of using Apple Vision Pro and talk through our first impressions of the...
www.macrumors.com www.macrumors.com
 
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aussie-reader said:
I use mine every day, if you adjust the strap correctly the weight is fine. For me it increases productivity immensely and paid for itself in a few months. So there are use cases but obviously not a mass market product yet. If you allow for inflation the original Macintosh was the equivalent of $7,500 and people bought them.
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The 1984 Mac price was $2499, and people wages were far less back then. So saying it's the equivalent of $7500 now doesn't work as a good analogy IMHO because of commonality they share which is perhaps pioneering Apple's new technology as a shared point at totally different technology era's. :D

Congratulations on the Vision Pro's first year, a lot of progress for sure. :)
 
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AVP has snagged all the early adopters already I think. Apple's problem is the compelling case for normal buyers to purchase a cheaper model. Right now they completely don't do it and the Vision Pro OS is already overshadowed by Android XR.
 
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swester said:
The core issue preventing mass adoption is that it is essentially without a real evolutionary antecedent, and has to work very hard to justify its own existence.

Every other successful Apple device, for instance, has a common consumer object counterpart that makes the digital version easily understood:

People already use personal desktops/laptops ----> Mac
People already use cell phones ---> iPhone
People already read books/newspapers/notepads -----> iPad
People already wear watches ----> Apple Watch
People already wear headphones -----> AirPods
People use home stereo speakers -----> HomePod
????? ------> Vision Pro

That's Apple's problem here: what am I doing now that could be vastly improved by this $4k device? For most people, there isn't a clear answer to that question. Yet.
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I'd suggest that all those devices you list, as well as TVs, were the predecessors to the AVP. Sure, none of them need to be strapped to your face, and none of them display stereoscopic VR environments, but I don't know what device would be somewhere inbetween the devices in your list, and the AVP. There was the stereoscope in the 19th century, and then the View-Master, but those came some time earlier.

But as you say, the AVP doesn't yet vastly improve on most of what any of those flatscreen devices can do, especially for the price, and so the AVP in its current form doesn't seem to offer a level of improvement on those devices that's comparable to the improvements those devices were on what came before them (though portable virtual big screens is nice). Then again, mass adoption, at least immediate adoption, doesn't always rely on vast improvements, and in the meantime we're seeing a slow adoption that will gradually pick up steam, but it's been faster in the smaller/lighter/cheaper form factors of XR goggles and glasses.
 
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Polinsky said:
Apple will be pleased that you solved the problem for them. Seriously, I couldn't disagree more with your hypothesis. It is simply incorrect. It's a variant of the hackneyed expression "a solution without a problem" that has become meaningless and that's being applied to nearly everything that someone doesn't like for whatever reason.

The human mind has clearly got the capability to accept something new without precedence. Electricity comes to mind. So does the electric light bulb. So does so many other inventions/developments. It's just that some minds are more open and capable than others.
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Yes, because Apple is the first to do what the VP does...eyeroll...
 
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Just so long as they bring Apple Intelligence for the existing model. Otherwise all of us who invested in this one are gonna be annoyed.
 
swester said:
I do like the concept, but after 5 minutes of the in-store demo I realized: this is not a device providing anywhere near $4k of 'value' to the average consumer...yet. The core issue preventing mass adoption is that it is essentially without a real evolutionary antecedent, and has to work very hard to justify its own existence.

Every other successful Apple device, for instance, has a common consumer object counterpart that makes the digital version easily understood:

People already use personal desktops/laptops ----> Mac
People already use cell phones ---> iPhone
People already read books/newspapers/notepads -----> iPad
People already wear watches ----> Apple Watch
People already wear headphones -----> AirPods
People use home stereo speakers -----> HomePod
????? ------> Vision Pro

That's Apple's problem here: what am I doing now that could be vastly improved by this $4k device? For most people, there isn't a clear answer to that question. Yet
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My OLED TV was $2500...this is an OLED IMAX theater in my home that I can watch anything I want on. Its my favorite product in decades🤷‍♂️
 
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Rychiar said:
My OLED TV was $2500...this is an OLED IMAX theater in my home that I can watch anything I want on. Its my favorite product in decades🤷‍♂️
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That's awesome - but many people don't want to sit in a theater all by themselves. For couples, families, etc - 'big screen media' is enjoyed as a shared experience, which the AVP is kind of the antithesis of.

Again - until the form factor adjusts to something more familiar to the devices and habits consumers already use (e.g. normal eyewear), it's going to remain a niche product. A great product, no doubt. But a niche product.
 
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The price is the biggest issue for this right now. I bought a Meta Quest 3s for my kid for about 10% of the price of the Apple Vision Pro. After 5 minutes, I can instantly see the wow factor of augmented reality games and experiences.

I know from the price difference that the Vision Pro has better quality screens, but I don’t think that’s worth the price. Also, I can take off the Meta Quest and hand it to someone else and they can use it right away. No setup or calibration required.

Hopefully Apple can make something for a quarter of the price of the Apple Vision Pro eventually.
 
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swester said:
I do like the concept, but after 5 minutes of the in-store demo I realized: this is not a device providing anywhere near $4k of 'value' to the average consumer...yet. The core issue preventing mass adoption is that it is essentially without a real evolutionary antecedent, and has to work very hard to justify its own existence.

Every other successful Apple device, for instance, has a common consumer object counterpart that makes the digital version easily understood:

People already use personal desktops/laptops ----> Mac
People already use cell phones ---> iPhone
People already read books/newspapers/notepads -----> iPad
People already wear watches ----> Apple Watch
People already wear headphones -----> AirPods
People use home stereo speakers -----> HomePod
????? ------> Vision Pro

That's Apple's problem here: what am I doing now that could be vastly improved by this $4k device? For most people, there isn't a clear answer to that question. Yet.
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People already wear glasses and sunglasses.

The battery would have to last forever to make it a replacement for those, though.
 
surferfb said:
Apple knows a device that starts at more than the average American’s monthly take-home pay wasn’t going to be a smash success. They’re not idiots.

But they’re also not going to announce it with “Look at our new device - it’s for rich early adopters, not you.” Again, they’re not idiots.
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No one thinks they should have said “it’s not for you”, as you suggest. They could have implied a certain level of exclusivity by marketing it as a device for professionals (like they do with the Mac Pro) but they didn’t. Let’s not pretend the Cook’s later description as an “early adopter” device is not trying to walk back how it was presented in the original announcement. Aside from a lot of text about how awesome their technology is, much of the rest of it is about apps/app experiences, capturing/reliving memories (photos/videos), watching movies and TV shows, Facetime with an avatar, and playing Apple Arcade games. Hardly an “exclusive”pitch.
 
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swester said:
That's awesome - but many people don't want to sit in a theater all by themselves. For couples, families, etc - 'big screen media' is enjoyed as a shared experience, which the AVP is kind of the antithesis of.

Again - until the form factor adjusts to something more familiar to the devices and habits consumers already use (e.g. normal eyewear), it's going to remain a niche product. A great product, no doubt. But a niche product.
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and not everyone has a family, lol. I love living alone and I love my Vision Pro and these days there are more single people out there than ever. I regret investing all the money in my living room now cus with my home theater my setup easily cost more than the Vision Pro
 
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i'm genuinely curious as to what % of early adopters still use it on a regular basis.

I'm sure there's those that bought it for productivity purposes; and it'd be interesting to see whether it met their requirements or not.

And then there's though that bought it on a gimmick/fad; wehtehr they still use it regularly or it's been relegated to the back of the cupboard.

Apple would surely know these figures as they can see how many devices are active (and they certainly know how many were sold) unsurprisingly they don't say anything about it.
 
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Mr_Ed said:
No one thinks they should have said “it’s not for you”, as you suggest. They could have implied a certain level of exclusivity by marketing it as a device for professionals (like they do with the Mac Pro) but they didn’t. Let’s not pretend the Cook’s later description as an “early adopter” device is not trying to walk back how it was presented in the original announcement. Aside from a lot of text about how awesome their technology is, much of the rest of it is about apps/app experiences, capturing/reliving memories (photos/videos), watching movies and TV shows, Facetime with an avatar, and playing Apple Arcade games. Hardly an “exclusive”pitch.
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They didn’t need to make it an exclusive pitch BECAUSE IT STARTED AT $3500.

The fact that anyone thinks Apple thought a brand new product category, that they were rumored to only be able to make 500,000 of, that started at more than the average American’s monthly take home pay, was going to immediately be a smash hit belies belief.

What makes more sense:
  • Apple intentionally released a ridiculously expensive product knowing it was unlikely to sell well, so people would start building making content and developing apps for it, while announcing it as the future of computing, giving everyday examples of how it could be used to make it relatable to normal people (since most of them haven’t seen one before - or if they have just as a fancy 3D game console), with the goal of having a large ecosystem of content when they can get the price (and weight) down to a reasonable place that will appeal to the mass market
  • Tim Cook and his lieutenants are smart enough to lead Apple to be a $4 trillion company, but can’t figure out what 75% of commenters and the tech press said when it was announced. They truly believed a product that started at $3500 before tax was going to be sold out for months and every Apple user in America would be clambering for one.
Are we really going with number 2? Really?
 
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I had to go to Apple Store to replace my AirPod pro which was ran over by car. I didn’t have an appointment, I was waiting in the knowledge area. They had a session on AVP, it will be perfect travel companion for work. Hoping they update with M5 this year.
 
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Rychiar said:
and not everyone has a family, lol. I love living alone and I love my Vision Pro and these days there are more single people out there than ever. I regret investing all the money in my living room now cus with my home theater my setup easily cost more than the Vision Pro
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I have a family but travel quite a bit. I can use it for work and what ever I need when I am on the road. I can’t take my screens and TVs. I am just hoping Apple releases an update with M5, just before I spend money on AVP.
 
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Madmic23 said:
The price is the biggest issue for this right now. I bought a Meta Quest 3s for my kid for about 10% of the price of the Apple Vision Pro. After 5 minutes, I can instantly see the wow factor of augmented reality games and experiences.

I know from the price difference that the Vision Pro has better quality screens, but I don’t think that’s worth the price. Also, I can take off the Meta Quest and hand it to someone else and they can use it right away. No setup or calibration required.

Hopefully Apple can make something for a quarter of the price of the Apple Vision Pro eventually.
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I returned quest after couple months, thanks to 90 day Costco return policy. I just wasn’t impressed with screen quality. Just hope AVP2.0 has M5 and cheaper.
 
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