From the company point of view, if the rule does not work (restrain people from buying the product) then it has to be adjusted.
"We don't want X to buy a CrapBerry, we want X to buy an iPhone" What can we do? Change the rule.
I am sure Apple, maybe AT&T, will listen to the +1000 negative comments about this and do something.
I just checked the AttRumors.com site and this identical story is getting 5000 Positives and 0 Negatives.
Based on your comment, I can tell you are not a business person: "if the rule does not work (restrain people from buying the product) then it has to be adjusted. " Every business has rules that restrain people...credit checks, cash only, age requirements, no shirt, no shoes, no service. Business rule #1 is to maximize profits. Face it, no matter what the policy, you are going to have unhappy people. Apple and AT&T are looking to sell millions of these things, I don't think they are concerned about 1000 negatives from mainly whiny kids. If they are missing their sales objectives, they will try to determine why and adjust accordingly.
You also add: "That is why many countries don't let companies get away with tactics that go beyond what is FAIR." There is a word for that, it's called socialism. The U.S. is a capitalist society, people have a right to vote with their wallet. I don't want the government telling me or a business what to do. There is competition is the wireless market, huge competition. You have multiple carriers & equipment to choose from. You don't like one, feel free to go to another. Or better yet, start up your own wireless service and phone manufacturer company. Then you can go ahead and give your product away for free since it would make people happy.
"Change the rules" to make you happy. LOL! Good one.