1. AT&T sold, and people purchased an "Unlimited" data plan under the pretenses that it is in fact unlimited based on the capabilities of the network (3G). As such, you were sold that you would get 3G speeds with no data cap. I did not buy an unlimited plan knowing that I might be throttled, capped, etc. If I sign up for unlimited phone call usage, but then a year into it, I am now limited to when I can make those calls, then the initial perceived terms have changed. Additionally, the fact that AT&T did NOT throttle before, meant that it was an unlimited plan as it was intended. It is simple bait and switch. They used deceitful tactics to get me in the door and to sign up, then later and under contract, they change the terms based on a vague statement of "Fair Use" (who determines what is fair? the accountants and executives trying to watch their bottom dollar?). If AT&T doesn't want me using this plan as it was initially rolled out, then they should do away with it, call it something other than Unlimited, and go from there. Charging an absence amount of $10/GB however, is not what I perceive to be a fair option. Nor is paying $30/mo for family texting... I pay $170/mo to AT&T for the 300 combined minutes myself and my wife use (we have a total of I think 700). AND, the only option to decrease my bill, is to cut my available minutes in half for a $10 savings. Its completely profit driven.