I am glad to see legitimate data. Fact is, is that more and more services are coming like this, including Google's Google+ app that will auto upload your photos/videos to their servers. Quite honestly, I have filled my phone more than once w/ too many photo's, video, music, etc. Having the option to upload them to the cloud, and access what I want when its needed is perfect for me, and I am sure for many others, otherwise there wouldn't be a market for it, and Apple/Google/everyone else soon, would not be developing for it. As more and more is designed for working in a cloud based environment, the need for data transfer will only grow. I however am very skeptical that AT&T will choose keep up with demand at a reasonable price point. It would be too easy for them to exploit this situation, thus increasing their profits per client to what I would consider unreasonable. Hopefully, healthy competition will keep them in check now that other carriers are finally getting the iPhone.