I can't really believe that they'd give up 18 months of service charges, but if that was 18 months of free data, it'd be more believable. That would be the same as buying the phone for $150 or so w/regular 2yr contract, I'd guess.
does make it more attractive for us Yanks. hmmmmm...
There we are... I think that what most people have been missing is what Cingular might be giving away for free.
Giving 18 months of free full cellphone service would make VERY little business sense, however providing 18 months of free data makes decidedly more sense, and is not unprecedented. Cable companies already offer periods (sometimes lengthy) of free premium service, they get you hooked, the trial expires, and you now are rationalizing paying for their premium service. Satellite radio companies offer free subscriptions for several months, get you hooked, and then start charging you. Why shouldnt the new AT&T work the same way: Create hype, get Verizon customers to switch, demonstrate what a great product this is, and keep these customers.
Cingular/AT&T would be very savvy to do this.
-customers would be locked into a two year contract, so the final 6 month would be paid at full price
-during the first 18 month, while the data service could be free, customers would still be paying for regular service ($50/mon +/-)
-Cingular will NOT be able to subsidize the cost of purchasing the phone (as a stipulation to the exclusive carrier contract), so subsidizing the plan is the next best option
-creates product hype and a direct incentive for people to purchase an iPhone and start service.
-once you have an iPhone, you have paid a major entry fee, and Cingular would be wise to realize that once you have the phone you have two choices: maintain your contract or be stuck with a $500 video iPod/PDA. Once a customer is in (Cingular is the exclusive carrier) they have no choice but to continue with the plan, but now paying for it.
Thoughts?