Think you'd better have a read of this:People in these forums seem obsessed with corporate greed, seem to believe that doing the right thing is always unprofitable, and see absolutely everything as a ruse to hide those true intentions.
Everything I've seen so far says Samsung behaved in good faith, but suffered from disorganization. They tried to react quickly and openly, but got ahead of government coordinators, they tried a firmware patch to reduce risk which gave the impression the devices were ok to use after the patch, the tried to expedite exchanges and may have tripped up again as a result.
Common sense says putting this problem to bed cleanly is the best for Samsung's bottom line, I don't see any reason why protecting the customer and corporate greed are at odds here.
I think Samsung has been very forthcoming about the problem and what they're trying to do. I think they're a bit disorganized, but I also think it's hard to do anything when you're talking about millions of units across dozens of countries and there's intense media focus. Just the logistics of selling a device like this is more than the average company could manage, let alone trying to get them all back once they've shipped, replace them, and keep everyone happy.
It's not clear to me yet what's going on with the replacements. Sounds like 2 may have gone up in smoke-- I'm not sure how that compares with the standard failure rates for mobile devices, I'm not sure if those really were updated devices or of a reseller made a mistake, and I'm not sure if everyone involved is on the up and up. Remember the Toyota "brake failures"? In the end, none of that really matters, what matters is the impression this all leaves with the public-- but I'm going to wait to find out the details before I personally heap more blame on Samsung.
Samsung knew a third replacement Note 7 caught fire on Tuesday and said nothing - The Verge
https://apple.news/A2AZHu55aQYWhzcoNTUkDwA