It is called MORALS, which you seem to lack!
Did any of you people go to school?
What school teaches morals? This is a serious question by the way. Morals, I always thought, were avoided like the plague in school, almost as much as religion.
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I sell iPhones with contracts and I can say that this is surely a ripoff. Even if they aught to charge you 5$ it would still be a ripoff. The "cost" of switching devices does not exist. Sending e.g. device configuration to you via their network costs a company less than 0.01%. As a customer I would simply cancel my contract with them when they try to charge for something stupid. God knows I have done so in the past...
First of all, 0.01% of what? Once you have answered that, where are you getting these numbers? Third, assuming you are right, what makes people think that a product or service's price is or should be directly related to the cost the company incurs in getting that good or service to you?
For the record, I find the fee to be ridiculous myself, but just because there is no cost involved, doesn't mean the company cannot charge it.
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Anyone ever eaten at a nicer restaurant? Have you ever seen the cost of splitting a plate with another person in your party? I have seen the cost of splitting a plate upwards of $10. It's an arbitrary fee that is charged, because it can be charged.
Need another example? I will be getting married in October and am intimately aware of silly additional fees. We can bring our own wine, or buy from the venue, but there is a $15 corkage fee,
per bottle, either way. Unless they are paying their waiters $15 a minute, my cost is going to be exponentially higher than the actual cost of popping that bottle. I could take my business elsewhere, but they are all the same.