When the only alternatives are two companies with crappy networks, T-Mobile and Sprint, most people don't have a choice. People like you that act like it's no big deal for people to just up and switch or not choose AT&T or Verizon don't deal in reality. I'm on T-Mobile like you and it's great as long as I don't ever leave the city I live in. This is not just the customers that need to do something about it, the politicians that Verizon and AT&T pay off to allow them to collude with one another stop customers from having any real influence. It doesn't matter where we go, AT&T and Verizon will figure out yet another way to screw everyone over. You're grossly oversimplfying the situation because you don't understand it.
T-Mobile isnt even that bad. Have you even used their network before or are you just arguing without being able to back it up?
T-Mobile even has a trial program where they will give you a sim card and a phone free of charge for you to try out their network.
ATT may have better coverage but T-Mobile is 5 times more customer friendly and they are basically the only company in the mobile network business that is actually focusing on the customer.
Just look at all the good deals they have and all the things that have changed since TM stepped their game up.
The more people join TM, the better their network will be and the more the other carriers will come under pressure to improve their plans and service.
If you stay with ATT nothing will change.
I was on ATT years ago in 09 and I wouldnt wanna go back. When I called their customer service it was almost as if I was dealing with the DMV...
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I expected this to happen. Apple's trying to steal the top two carriers' pies. Not gonna happen.
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so basically, business as usual for any company
No. Many companies try to be customer friendly as it ultimately increases their profits.
Or at least they try to hide their greediness.
Very few companies would have the audacity to just say Its simply the way we have chosen to do it instead of at least trying to give an acceptable explanation.
This kind of behavior is usually only present in monopolists or government run agencies not normally in companies that have to deal with 4+ competitors.
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so whats the point of this Apple sim then?
While I agree that what ATT is doing is the very opposite of being customer friendly, the Apple Sim is pretty much useless anyways.
Most people dont frequently switch their domestic carrier so there is no real need for something like Apple sim. Its convenient for sure but just getting a sim card from a store and putting it into your iPad isnt that much of a hassle.
It would very useful for traveling internationally tho, but since it is only supported in one country that most americans probably dont visit more than once (if that) its pretty much useless.
If there were carriers that support it in Canada or Mexico or in all of Europe, it would be very useful, but as it is I dont think its an issue.
Apple should have waited with introducing the SIM until they had ore support lined up.