Times are changing indeed. As in, it's December, stores are trying to push holiday sales.
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AT&T Offering 'Buy One Get One Free' Deal on iPhone 6s
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looks to be only Next... I'm on an old (unlimited data/550 mins/200texts) plan with 2 phones, one is just eligible for an upgrade, was going to get 6s Plus with 2 year subsidy... i doubt I'd be able to add a "free" phone on next for the wifey though.
He never would have. NEVER!!!Oh the horror Apple doings BOGO deals...cue the "Steve would have never done that"...
This is not APPLE doing this -- so the Steve Jobs "thing" doesn't apply. This is ATT doing this -- taking the "hit" to add another customer line or possibly adding two new customer lines.
It's an incredible deal.
Way too much hassle considering you have to activate a new line.
He also said they wouldn't do the subsidies either. Or offer phones free with a contract.
Americans are always tricked into the word "Free". So businesses exploit that weakness and make lots of money from it.
Not surprising. AT&T and Verizon have been losing subscribers left and right to the smaller carriers.
Read the article.
Edit: Actually you're right. MR left that fact off from the original source.
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Oh the horror Apple doings BOGO deals...cue the "Steve would have never done that"...
If you simply read the headline and article, AT&T is doing this deal -- not Apple.
Exactly...iPhone ASP have not change in 7 years - the same $650 and that's not going to change now with folks happily upgrading every year.
http://appleinsider.com/articles/15...asp-at-660-pushing-apples-june-margins-to-409
Spoiler Alert!
When you see a hot new deal from AT&T or Verizon, don't waste your time trying to analyze if it's a good deal.
It's not.
There is no "free". Here's what the actual deal entails:
Open a second line and they will give you a $28/month discount on that line.
Well this tells you how overprice their voice/data plans are that they can afford to do this and still make billions in profit.
True, but it is not unheard of for OEMs to have stipulations on minimum costs and sale prices to keep retailers from devaluing their brand with overly exuberant sales. I don't know what ATT and Apple's agreements are, but if this BOGO is as it appears on the surface, ATT at least has Apple's tacit approval. If Apple really dislikes seeing their premium product reduced (in perception) to BOGO sales, then ATT could expect some backlash down the road. How? I dunno, but Apple is already running their own upgrade program. They are not too far away from not needing ATT or Verizon store fronts at all to move products. And it is my guess than the iPhone is a big leader to get people into those store to sell phone services too. OTOH, maybe ATT is tired of putting up with Apple's restrictive crap and doesn't care one way or the other? Or maybe Apple is happy to move units to keep their numbers up for Wall Street. Who knows.
The deal doesn't really apply to the iPhone 6s Plus, Macrumors.
They give you a $650 credit on your bill.
The iPhone 6s Plus is $749.
Therefore, the second iPhone 6s Plus is not truly "Buy One Get One Free."
Highly discounted yes, but not free.
Yes, I realize that. You still are not paying for the phone, which makes it free. I just emailed my coworker the link because he is planning on opening a line for his daughter.
States in the article it's a 16GB 6S only.