AT&T Raising Price of Grandfathered Unlimited Data Plans to $45 Per Month

Discussion in ' News Discussion' started by MacRumors, Jun 7, 2018.

Thread Status:
Not open for further replies.
  1. MacRumors macrumors bot


    Apr 12, 2001

    AT&T is again raising the price for grandfathered unlimited smartphone data plans by $5 per month, according to a support article on the carrier's website and multiple tipsters who emailed us today. The price hike will be effective this July, and notifications appear to have started hitting the first wave of grandfathered unlimited plan users over the past few days.

    In the article, AT&T says that any customer who has a grandfathered $40 data plan will soon begin seeing an email about the $5 per month price increase. Multiple tipsters have already gotten such notifications, and one -- MacRumors forum user jav6454 -- says that his grandfathered unlimited data plan was originally bought for $30 around the time of the iPhone 3G.


    The last time a $5/month increase happened was in March 2017, raising grandfathered plans from $35 to $40, and followed an increase from $30 to $35 in February 2016. AT&T originally discontinued unlimited plans in 2010 and didn't introduce new unlimited plans again until 2017.

    In its explanation, AT&T says that "record levels" of mobile data use have led to the decision to increase the monthly cost of legacy data plans:
    The carrier promises that the price increase will not impact data speeds, and speeds will only be reduced when 22GB of data in a billing cycle is exceeded or when users are in a congested area. AT&T also points out that customers can change their plan at any time, although anyone who switches out of a grandfathered plan should be warned because they won't be able to go back once a new plan is selected.

    Currently, AT&T offers "Unlimited Plus Enhanced" and "Unlimited Choice Enhanced" as options for unlimited monthly data usage. Unlimited Plus is $80/month for one line and then rises to $190/month for four lines (at $48 per line), while Unlimited Choice is $65/month for one line and $160/month for four lines (at $40 per line). The latter plan streams standard definition video, lacks mobile hotspot features, and doesn't include DirecTV entertainment savings (only DirecTV Now).

    Before these new unlimited plans launched, AT&T and many other carriers were heavily focused on eliminating grandfathered users through ongoing price hikes, like we are seeing again this summer.

    (Thanks Jose and Alan!)

    Article Link: AT&T Raising Price of Grandfathered Unlimited Data Plans to $45 Per Month
  2. sputnikv macrumors 6502


    Oct 3, 2009
    This is a class-action lawsuit. How can you modify a "grandfathered" plan?
  3. Baymowe335 macrumors 68040

    Oct 6, 2017
    I knew this would happen. I got off my “grandfathered” plan long ago because they made it cheaper to do family plans and throttled you after certain thresholds anyway.

    The plan was garbage and overpriced before and is just more so now. Nothing good about them anymore.
  4. sundog925 macrumors 6502a

    Dec 19, 2011
    Still better than Verizon's $40 increase smh....

    I don't switch plans cuz I'm lazy and It's still the same as a the new UDP and I still get monthly discounts.
  5. Vjosullivan macrumors 6502a


    Oct 21, 2013
    OK, I'll bite since you've assumed everybody is familiar with US phone rental jargon. What's a "grandfathered" account?
  6. gsmornot macrumors 68030


    Sep 29, 2014
    Grandfathered only means the plan features stay the same.
  7. GizmoDVD macrumors 68000

    Oct 11, 2008
    Because they can. Or just remove it altogether.
  8. sundog925 macrumors 6502a

    Dec 19, 2011
    Usually a plan or contract that is no longer offered and was a great deal at the the time, but customers are. not pushed off it.
    Usually these contracts are month to month and the carriers can push customers off them, but avoid due to the public perception. Rather, they increase the prices to force people to switch.
  9. M.PaulCezanne macrumors 6502a


    Mar 5, 2014
    Ditched ATT a couple of years ago. Couldn’t be happier.
  10. sundog925 macrumors 6502a

    Dec 19, 2011
    Guess you need to google the word! lol!
  11. CrAkD macrumors 68040


    Feb 15, 2010
    Boston, MA
    I got off my grandfathered plan last year because the new one was cheaper and included hot spot. If they change the new plan I'll switch carriers. I had an atrocious experience switching phones this year so i wouldn't bat an eyelash to say peace. They are the worst.
  12. TimUSCA macrumors 6502a


    Mar 17, 2006
    Aiken, SC
    They can raise the price all they want, especially if they can show that expenses go up. And considering that's exactly what expenses do, nobody should be surprised that it isn't staying at $35 for the rest of eternity.
  13. TheAppleFairy macrumors 68020


    Mar 28, 2013
    The Clinton Archipelago unfortunately

    If you sign a 2-year contract on a plan, I would say they can't change the price during the 2-year contract. After that, you are out of contract and they can do what they want.

    I would say they could force you out of the unlimited plan if they wanted to as well, though that would probably be a bad move.
  14. enrincon89 macrumors regular

    Apr 30, 2014

    You still get throttled with the grandfathered plan.
  15. shareef777 Suspended


    Jul 26, 2005
    Chicago, IL
    I'm so confused. ATT went back to offering unlimited plans (thanks T-Mobile!) with throttling starting at 22GB. From what I've seen, ATT also throttled the "grandfathered" unlimited plans. Soooo, what's the point of staying on a grandfathered plan at a higher price?
  16. 69Mustang macrumors 603


    Jan 7, 2014
    In between a rock and a hard place
    NORTH AMERICANinformal
    past tense: grandfathered; past participle: grandfathered
    1. exempt (someone or something) from a new law or regulation.
      "smokers who worked here before the ban have been grandfathered"
      synonyms: exempt, excuse, free, exclude, grant immunity to, spare, absolve;
      informallet off (the hook)
      "federal funding was eliminated for these air-polluting road projects, but a loophole has grandfathered the previously funded projects"

    Grandfather isn't phone rental jargon.;)
  17. MikhailT macrumors 601

    Nov 12, 2007
    You might want to read the contract you sign with companies, almost all have a clause allowing them to have the ability to do this. Considering the US congress loves the lobbying money they get from the companies, they won't do jack to protect their citizens, nothing is going to change.
  18. MrMaxwell macrumors newbie

    Jul 17, 2016
    Shouldn't this plan be called the 22GB plan not unlimited? What's unlimited about being speed throttled at 22GB?
  19. UltimaKilo macrumors 6502

    Nov 14, 2007
    This is why I left AT&T after 13 years for T-Mobile over 3 years ago.
  20. deeddawg macrumors 604

    Jun 14, 2010
  21. Greenmeenie macrumors 65816


    Jan 14, 2013
    This doesn’t apply to the ipad unlimited data plan. I’ve been grandfathered in that since 2010 and still only pay $29 a month for unlimited data. I have transfered it to every new ipad i’ve bought since. Currently using an ipad mini 2 and plan to buy one of the new ipad pros once they are announced. I believe the AT&T unlimited data plan for the ipad was only given for a few months back in 2010 and was discontinued by AT&T after they probably realized too many people were buying into it. Guess they didn’t put a clause in the contract that said they could raise the price anytime they wanted and were like...Oops! Lets cancel this thing before it gets out of hand. I’m one of the lucky ones who never cancelled and am still granfathered in. I will keep transfering it to every new ipad i own.
  22. Dominicanyor macrumors 65816


    Apr 1, 2012
  23. gavroche macrumors 65816


    Oct 25, 2007
    Left Coast
    I have a lot of trouble understanding this line of thought. Businesses raise prices on products and services all the time. There is thing called inflation, and it costs them more money to operate year over year. Do you want to sue the grocery store because chicken costs more this year than it did last year? Ha, there is some old person somewhere angry because a gallon of milk used to cost .20 cents.
    We are getting a very entitled attitude here in America now.
  24. kevswords macrumors newbie

    Apr 8, 2016
    Part of my reason for keeping mine is because ATT seems to want me off it. I don’t trust them. Is there any difference between the old grandfather’d unlimited plan and the newer ones?
  25. mattopotamus macrumors G5


    Jun 12, 2012
    exactly. They could just nuke the plan all together. They have no obligation to even keep it around.
Thread Status:
Not open for further replies.

Share This Page