"No Service Commitment. Min. $14.99/mo. Data plan required."
Those two sentences make my brain hurt.
When you add one of these to your order, a popup comes up and shows...
"Tablet or iPad orders require the purchase of an AT&T DataConnect Personal Data Plan. Plans are active for 30 days and automatically renew every 30 days unless you cancel service prior to the start of the 30-day renewal."
So, you can't order one of these w/out adding at least the 14.99 plan to the order. Of course, you can cancel this after the first month.
I think they just want to make sure you walk out of the store with a sim card, and a one month subscription to 3G. That way you might fall in love with the having access all the time, and you might keep the data plan after the month is up. Some people never turned on 3g on their iPads.