The policy is as fair as fair can be. For the imbeciles who are either too lazy or lacking in common sense to shop elsewhere, it fills a gap and provides some assurance. For those with the wealth that the extra $$ is worth keeping all of their phone stuff strictly with apple/at&t, then consider it a 'convenience' fee.
No one HAS to take the insurance, and whereas the cost seems exorbitant to me, it obviously won't to some, or they'll lower the cost once it's introduced and stumbles at the currently reported price point.
Personally, I'll stick with my personal articles policy via State Farm for which I pay somewhere in the neighborhood of $60 annually for both my 3Gs and my wife's 3G.
No one HAS to take the insurance, and whereas the cost seems exorbitant to me, it obviously won't to some, or they'll lower the cost once it's introduced and stumbles at the currently reported price point.
Personally, I'll stick with my personal articles policy via State Farm for which I pay somewhere in the neighborhood of $60 annually for both my 3Gs and my wife's 3G.