After reading multiple articles on this topic it seems there's a good chance At&t will do away with the iPhone specific early upgrade policy. Factors: Changing their policy... - Will win the hearts of the loyal iPhone community and users. The best advertising is by word of mouth. The iPhone 3G community is quite large as well as quite passionate... You see where I'm going with this. - Will strengthen\not destroy their relationship with Apple which in return will help extend their exclusive U.S. iPhone contract. See, Apple reacts quickly to their customer complaints/suggestions; they wan't At&t to do the same. When it comes to the iPhone, Apple and At&t are a team, but Apple has the upper hand. - I'm just throwing this out there... Even with the 3G being subsidized, I don't think the profit margins are so small that At&t will take a significant hit by allowing free upgrades, or at least get hurt. WELL WELL, LOOK IT HERE GUYS. DID I CALL IT OR DID I CALL IT? BOOM!