What's the fraud rate percentage with chip-enabled, NO pin required, contactless pay credit and debit cards with a merchant receipt that only shows the last 4-digits of the card, huh?
Contactless fraud in long time chip & PIN countries such as the UK costs the banks about 0.007%... which is twenty times less than the 0.15% cut that Apple gets in the US. So for those banks, there's no economic reason to support Apple Pay at a high fee. Paying for the relatively little amount of fraud is much cheaper.
Moreover some countries cap bank fees at something like 0.22%, which leaves almost no profit if they must give a huge chunk to Apple.
Negotiating a lower rate is what has delayed its adoption outside the US, and even caused banks to band together.
Last edited: