Average U.S. iPhone User Spent $79 on Apps Last Year

[jeremiah256]

Drafts 5, LumaFusion, Fantastical, Procreate, 1Password and probably a few others I can't think of. All fantastic apps and the developers have given me my money's worth.

Have I mentioned today how much I love the iOS ecosystem?

 

[cycomiko]

I may have spent a couple of dollars.

 

[Macaholic868]

I haven’t bought an app since Super Mario Run. LOL! I’m sure I’m missing out on some good ones but every app I use on a daily basis either shipped with the phone, is outright free in the App Store or is free in the App Store if you pay for and/or use the underlying service the app facilitates.

 

[Flojomojo]

No, I did not. In fact, not one cent on the Apps.

That's because you're well below average. Fear not, I spent enough to cancel you out ...and about ten others like you.

 

[KPandian1]

That's because you're well below average. Fear not, I spent enough to cancel you out ...and about ten others like you.

I cherrypick a few from promotions BGR publishes; otherwise, most of what I need comes with the iPhone. Stopped playing games years ago - even then I never spent a cent in-App.

 

[Baymowe335]

This guy...
Biggest Apple apologist in the world. Posting in every single news thread to defend his beloved company. Even the tiniest criticism of Apple must be really painful for you.
Hope you're getting paid to do this. But I guess not, in which case I feel sorry for you.

On another note - obnoxious people like you make it pretty easy not to buy any Apple products anymore. Thanks for that.

Sorry it’s so painful for you to understand corporate dominance. Shareholders are always paid.

I’m here to bring some sanity to the constant nonsense.

 

[NT1440]

I probably spent around $20 this year personally. I don’t have many apps (I don’t like being glued to my phone for the most part), but I sure as hell pay for the podcasts I listen to.

 

[trip1ex]

$80 seems too high. If it is accurate then I would guess the whales in mobile games are feeding it.

But Ok Netflix could really boost it. If Apple Music counts then that’s another one

 

[Juicy Box]

I'm not so sure about that

I don't know for sure either, but this type of thing is usually a good example of the 80/20 rule.

 

[Chloros]

lets just hope fortnite continues its success because they really skewed the numbers

 

[Baymowe335]

I don't know for sure either, but this type of thing is usually a good example of the 80/20 rule.

I don’t think there are as many people on the $0 end as you seem to think.

 

[john123]

iPhone users in the United States spent an average of $79 on App Store games and apps in 2018 according to an upcoming Sensor Tower report shared today by TechCrunch.

At $79, the revenue generated per active U.S. iPhone grew 36 percent year over year, up from an average of $58 spent per iPhone in 2017. iPhone users spent about $21 more in 2018 on in-app purchases and paid downloads.

The title you guys have given to this story is incorrect.

It is not accurate to say that the average iPhone user spent $79 last year.

It is accurate to say that iPhone users spent on average $79 last year.

Those are not the same thing.

 

[BaccaBossMC]

I don't spend much on apps unless I really, really like them. That hasn't happened in the last year.
IAP's, I don't do much of either, especially since apps now have to post drop rates on loot boxes.

 

[lec0rsaire]

I’m pretty sure I only spent 4 bucks. I got caught in heavy unexpected rain carrying groceries and immediately bought Dark Sky when I got home. Great app. I already have everything I need and no longer regularly browse the App Store.

Most of it is all iAP junk. Well not junk but I’m not going to spend $15-30 on apps that provide stuff that I can easily do without. The last games I bought were Alto and Lara Croft Go. Both are excellent touch/TV games and well worth their price tag. Also Monument Valley 2 of course.

 

[KPandian1]

The title you guys have given to this story is incorrect.

It is not accurate to say that the average iPhone user spent $79 last year.

It is accurate to say that iPhone users spent on average $79 last year.

Those are not the same thing.

Now that I read it after your post, I see it. The "on average" clinches it.

 

[Fallenight]

I believe I spent over $200 last year, maybe closer to $300. Around $40-50 on games. The others were in education and fitness apps. There are some productive apps subscriptions, I am planning to get. I can see myself spending about the same on games this year and more in the other categories.

Yes, there is lots of free apps but not able to take the full advantage of the devices with them.

 

[Juicy Box]

I don’t think there are as many people on the $0 end as you seem to think.

That is fine. We don't have the raw data to show either way, but I would bet that the $79 average is not evenly distributed.

Things like this typically follow the 80/20 rule, but of course doesn't have to. Although, most things like sales do......

 

[KPandian1]

The title you guys have given to this story is incorrect.

It is not accurate to say that the average iPhone user spent $79 last year.

It is accurate to say that iPhone users spent on average $79 last year.

Those are not the same thing.

The title and the body of the topic say different things - corrected to what you said is seen in the first line. And then, the per iPhone revenue is stated as $79 in the next para.

The same thing is seen in the original TechCrunch article. " … per device … " is the usage.

 

[john123]

The title and the body of the topic say different things - corrected to what you said is seen in the first line. And then, the per iPhone revenue is stated as $79 in the next para.

The same thing is seen in the original Techcrunch article.

Right, it's a very small difference in wording with a huge impact on meaning. The TC article always uses the plural "users," including in its title, so it's correct. It's the MR article title (and only the title—not the content) that's misleading and, well, wrong.

 

[KPandian1]

The title and the body of the topic say different things - corrected to what you said is seen in the first line. And then, the per iPhone revenue is stated as $79 in the next para.
The same thing is seen in the original TechCrunch article. " … per device … " is the usage.

Right, it's a very small difference in wording with a huge impact on meaning. The TC article always uses the plural "users," including in its title, so it's correct. It's the MR article title (and only the title—not the content) that's misleading and, well, wrong.

"… revenue generated per U.S. iPhone grew 36 percent, from $58 in 2017 to $79 last year … " says TechCrunch!

 

[john123]

"… revenue generated per U.S. iPhone grew 36 percent, from $58 in 2017 to $79 last year … " says TechCrunch!

That one is OK, albeit more misleading, because "per" just implies division.

Where MR goofed is talking about the average user. Average spending per user would be OK.

To most people, this probably seems very pedantic. But as someone who spends a lot of time doing analytics and unit economics, it's one of those things that gets me in a twist.

 

[himanshumodi]

They are definitely not Microsoft - near zero hardware company, just has its toe in the pool with Surface.

The next iPhone better be a stunner - in features and value; so too the iPad!

Microsoft might not have phones and computers (besides Surface), but they are not into software only. They have Xbox. They have Datacenters (Azure). Azure is slated to overtake Windows revenue by 2021.

And iPad is pretty solid, if it did not ship with iOS. I suspect most people who do buy tablets, can do with the entry level iPads for their use cases and are put off by the asking price of pro to get better displays. ANd the pro users must be put off by the iOS limitations.

 

[B4U]

I don't spend much on apps unless I really, really like them. That hasn't happened in the last year.
IAP's, I don't do much of either, especially since apps now have to post drop rates on loot boxes.

I seriously doubt the drop rate on the loot boxes are accurate or even enforced to be accurate.
The game that I am playing has a super rare character with a drop rate of 0.42%, which is about 1 out of 250.
One of the game pal just spent $1500 and finally got it. ($50 gets 20 items from the loot box, so he basically tried over 600 times just to get that.)

 

[0388631]

I spent $10 just this year alone (40 day) on a few apps in the Play Store.
[doublepost=1549952021][/doublepost]

One of the game pal just spent $1500 and finally got it. ($50 gets 20 items from the loot box, so he basically tried over 600 times just to get that.)

And this is one of the many reasons why some countries are taking a stern look at loot boxes. They're no better than gambling.

 

[bn-7bc]

I have a theory that Netflix, Amazon Prime and Spotify have like 5 subscriptions tops and the rest of humanity is using their roommate's account.

Well 5 might be under estimating it a bit, but you ate right account shating is a big thing, I blame netflix, if ypu want uhd ypu need to pay for more than one simultanius stream, that has never made any sence to ne, well maybe it’s just a way to simplyfy the prising model.