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I find it hard to believe how people can get so passionate about a camera bump. How much of your day to spend staring at the back of the phone versus the screen anyway?

There used to be an Apple that cared about the details in industrial design.

Tim Cook certainly doesn't care. Or maybe he thinks it's amazing design, because it forces everyone to buy a case, and he just happens to sell them for 60 bucks each.
 
There used to be an Apple that cared about the details in industrial design.

Tim Cook certainly doesn't care. Or maybe he thinks it's amazing design, because it forces everyone to buy a case, and he just happens to sell them for 60 bucks each.
why does it force people to buy a case and more importantly why do you think it forces people to buy a case from Apple? I sometimes use a case to try to protect some of the resale value but I’ve never bought a case from apple.
 
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I look forward to the time when I not only have time to people-watch but to pay specific attention to the iphone models people are "showing off", especially the backside of the phone.
 
Y'all are calling the fine woven case a "disaster," but it's the only iPhone case I've ever owned that is still in once piece 23 months after I purchased it. Those fabric cases from the photo are a joke, right? They're already wrecked, with plastic showing through worn fabric on the lower left side of the case on the far left. Withholding further judgment until after the event, but this does seem like a placeholder year, with the exception of the Pro cameras.
I’ve been using Apple leather cases for years until they’ve stopped making them, and they’ve been a lifesaver! I’ve even given my older Pro Max models to family members, and they still use the original leather cases. They’re so durable and stylish!
 
🙄 Watch them say “Aerospace-Grade Aluminum, that’s lighter than titanium, it’s the lightest iPhone ever.”
But what’s with that camera bump? 🤨
 
Samsung and Google (Pixel) have been advertising seven years of OS updates for a while, and the EU requires five years of OS updates for smartphones now, counting from the date the last unit of the respective model was manufactured (so in practice six to seven years after launch as well). Apple doesn’t have a unique value proposition here anymore.

The difference is Samsung & Google have only “promised” 7 years of updates. We’ve got 5 years to go to before we see if they keep this promise.

Meanwhile Apple has delivered 7 years of OS updates PLUS a couple extra years of security updates for devices released in 2015 when Android devices were lucky to get 3 years.

Google Pixel devices will be interesting. They ship with mid-tier processors and I’m not sure they’re going to run that well in 5 years. At least Samsung & Apple use top-tier processors which makes them more future-proof.
 

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I’m more excited about Craig Federighi’s “Naked Gun” style sketches than 's new product releases...

Honestly, all those segments have been cringe for awhile now. I don't think any company is doing it well. Google's event was horrible.

Just update the website and be done with it.
 
I’ve been using Apple leather cases for years until they’ve stopped making them, and they’ve been a lifesaver! I’ve even given my older Pro Max models to family members, and they still use the original leather cases. They’re so durable and stylish!
I have a Bellroy leather case (wallet version in my case) and I like it a lot. Seems well constructed with solid corner protection.
 
iOS, even with the v26 rebrand/skin is feature phone tier. There is being locked down so the "normies" can't install or sideload malware ipa's, there is walled garden to keep the QC going (all of these are Apple's own excuses for things being as they are with iOS), but the current iOS is so locked down to a point of being a complete waste of the hardware it's running on.

What's the point of 12GB of high tier RAM, with an inhouse designed CPU tuned for max native performance, and high def display (I've never actually seen 120hz either on my 13promax or 16promax....), when the actual operating system is limited to what amounts a smattering of inhouse apps with zero alternatives (locked to one factory shipped texting app, telephony app, etc). Literally feature phone 2000s era tier stuff.

Dosen't help the app store has noticably dried out in the past decade. Sure, going to a 64bit-only platform culled lot of the 32bit apps, but those devs never bothered to write/upgrade their apps to a 64bit pipeline, nor did anyone else bother offering alternatives (I have literal hundreds of examples!), so now Apple lost both the quantity AND quality in their app store. It's a absolute ghost town circa 2025. Feels a lot like Windows Phone App Store did in 2014.

That said, hardware bugs are becoming numerous too (overheating, bugged displays, bugged cameras, bugged bluetooth functionality).

So, the software is not there, hardware is increasingly not there either.... whats the point then? Status symbol? 50% of USA owns an iPhone, not exactly a country club % numbers. Besides, my house and my cars parked in front of it do just fine for the peacocking side of things... what is the point of iPhones in 2025? Just another dying boomer brand...
 
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Since it's using the mobile chip according to rumors, I do hope we get to see the rumored A18Pro MacBook as a "one more thing". But I also know this is very unlikely to play out at the "iPhone and accessoires" event (and I consider an Apple Watch as an accessoire)
 
Much is made of the “durability” of switching to aluminum but all I can think is this:

When I dropped my aluminum iPhone, it dented the aluminum, deforming and cracking the screen. Full replacement needed.

When I drop my titanium iPhone, as I’ve done quite a few times, I get a small graze or chip and nothing else.

There’s nothing durable about switching to a material that is weaker and more malleable.
People seem to be referring to the alleged "durability" of the aluminum solely in terms of the back glass. Which makes little sense, because the glass is still there, and probably still just as difficult or impossible to replace. There's just less of it than before. The unconfirmed downgrade in materials definitely doesn't make the device more durable. It does make it more dentable and bendable.
 
When I see the logo + the leaked design, I think 2 things:


  1. Did they include thermal imaging?
  2. Is that huge new bump hiding a periscope camera with maybe 100x zoom?

To be honest, I don’t care if my phone gets faster — you could make it slower if the battery lasted 4 days, that would be nice. I don’t need to render 250 frames/sec in a game I’ll never play.


Fix the core issues. Make it stable.


And remember: in 10 years, you won’t have a phone filled with apps like we do now — the days of apps are running out (not games, but apps). Maybe you won’t even have a phone at all, because the screen itself will be obsolete.
 
I miss the days when I did buy a pack of chips for watching keynote presentations. Mostly Steve was doing a one man show but they were authentic and natural. Now, I can wait until someone uploads an edited video of 10 minutes.
Now you get free cake served up. Its terrible.
 
Where’s the full sized HomePod update? HomePod 2 is arguable a step back from the first gen.
 
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After 15 years of iPhones I gave up on it. Switched to S25 Ultra. Never been happier!
Make the switch people! The grass it's greener on the other side of the walled-garden.
I still use and will forever use a MBP and… they work just fine togheter.
 
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Hoping this is the tipping point for Apple, the start of the end, the tech world desperately needs something to take its place.

Tim Cook has abused Apple’s legacy for too long, made it a laughingstock of a company, almost a nod to the consumerist cycle - we captured the market with value, now we simply take the p***

The last iPhone that seemed alluring was the 15 solely for the reason that the EU forced their hand to bring it up to date with a standard USB port. 16 was lacklustre and this one is actively repulsive
 
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